The Biggest Mistakes People Make Using LinkedIn-Part 1
Today on The BIGG Success Show, we are happy to talk with Wayne Breitbarth. Wayne has thirty years’ experience in operations, finance, management, and business ownership. He is also a speaker, consultant, a LinkedIn expert , and author of the book we’ll be discussing: The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search.
Click a player to hear Wayne talk with George & Mary-Lynn on The BIGG Success Show podcast. (Duration 8:55)
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In this segment:
- Find out why the recession turned Wayne from a skeptic on LinkedIn to a BIGG fan!
- Why a light bulb went off while he was using the people search feature on LinkedIn
- Why LinkedIn isn’t in the same realm as Facebook and Twitter for personal branding on social media branding.
Biggest Mistake #1: Failure to dedicate sufficient time to their LinkedIn efforts.
- Find out why Wayne says you should spend at least 2 hours a week there and where to find the time).
- The most important actions your should take when spending time on LinkedIn.
- What Wayne says is the “gasoline in the tank” for your LinkedIn use.
Biggest Mistake #2: Underestimating the importance of crafting a dynamic, keyword-filled personal profile.
- Why you shouldn’t treat your LinkedIn profile like a resume (and why it’s boring to keep it that way).
- The 2 things to think about as crafting your profile: keywords and story.
- The trick to determining the keywords you’ll want to use (think the “this” or the “that”).
- Why thinking Yellow Page categories is a helpful way to craft your business keywords.
Learn more about Wayne, his book, his LinkedIn training, and even download a free chapter of The Power Formula for LinkedIn Success on his website.
Next time, Wayne talks about the best way to communicate so you don’t turn people away.
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