BIGG Success Logo boxed

The Biggest Mistakes People Make Using LinkedIn-Part 3

The Power Formula for LinkedIn Success Book Cover | BIGG SuccessWe’re wrapping our conversation on The BIGG Success Show with LinkedIn expert Wayne Breitbarth, author of the book: The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search

We’ve been talking about the five biggest mistakes people make when using LinkedIn.

In Part 1, Wayne told us about:

Biggest Mistake #1: Failure to dedicate sufficient time to their LinkedIn efforts.

Biggest Mistake #2: Underestimating the importance of crafting a dynamic, keyword-filled personal profile.

In Part 2 we discussed:

Biggest Mistake #3: Failure to recognize the importance of having lots of trusted professionals in your LinkedIn network

and not getting recommendations.

Biggest Mistake #4: Using LinkedIn to advertise your products and services.

In this segment, we learn about the final mistake that businesses/brands are making:

Click a player to hear Wayne talk with George & Mary-Lynn on The BIGG Success Show podcast. (Duration 7:45)

iPhone/iPad/Mobile Podcast Player
[haiku url=”″ title=”The BIGG Success Show #805″]
Biggest Mistake #5: Lack of a consistent company wide message and policy.

  • How LinkedIn is powerful for companies and why consistency is key
  • Why your employee’s profile is either helping or hurting your brand
  • Ideas on how companies can create that consistency about their brand with their employees
  • How to create a strategy when using Groups to help promote your company
  •  Why it is essential to have a company page on LinkedIn and what it search engine keywords your company profile should contain.
  • What you should be doing to maintain your LinkedIn personal page and your company page.
  • Should recommendations go on your personal profile or company profile?

Visit Wayne’s website to get free weekly LinkedIn tips  along with a free chapter of his book .

Direct link to The Bigg Success Show audio file | podcast: