The key to success in business lies in flipping the coin. But before we get into that, let’s talk about the two sides.
Heads is for discovery
Many people think entrepreneurship is a step-by-step process. It’s not. It’s a discovery process.
You have to uncover your passions. You need to understand your proficiencies. You must find a marketplace aligned with those passions and proficiencies.
So you must to use your whole head. By that, we mean both your right and left brain. You need to think logically and creatively.
Tails is for development
You may be the biggest and best thinker in the whole world. It won’t do you much good, though.
Entrepreneuring is also a development process. You can’t just think. You have to act.
Not just any action. You need to take on specific activities, actions designed to build your life, not just a living.
And once you identify those activities, you need to work your tail off.
Flipping the coin
So entrepreneuring is a discovery and development process. Flipping the coin is the key to success in business.
The trick lies in knowing when to do it. As we said before, this is not a step-by-step process.
Many people never get past the early discovery phase. They never flip the coin. They don’t get started. So there is no development.
Others fail because they flip to the development side too early. They don’t learn enough about themselves and their market. .
Still others struggle because they don’t understand an incredibly important concept about doing business today…
You’re always operating on both sides of the coin. It leads to BIGG success!
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