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A Simple Way for Entrepreneurs to Stop Thinking Small

entrepreneurs need to think BIGG | BIGG SuccessThe world is full of small thinkers. Fortunately for us, they don’t read our blog or listen to our podcasts.

So we know you’re not one of them. But we want to talk today about a trap which even BIGG thinkers can fall into.

Thinking “either/or” can snare you into thinking small.

Yes, there are times when you have to accept a trade-off. But the BIGG idea behind BIGG success is synergy.

So BIGG thinkers don’t think “either/or”. They think “and”.

It’s the BIGG idea behind BIGG success – synergy. Let’s consider an example for entrepreneurs:

I either work in the business or I work on the business

Small thinkers get stuck. Like most entrepreneurs, they work in the business when it is young. The business grows. They hire an employee.

The employee is ready. But the business isn’t. So the business owner finds himself or herself busier than ever. They have their own work to do. But now they also have to go back and correct the employee’s work.

Customers leave because the service isn’t what they have come to expect. The small thinker concludes, “If I want the job done right, I have to do it myself.”

BIGG thinkers work on the business by working in the business

When the business is small and they can’t afford employees, they document as they perform. Then when the business grows and they hire an employee, they are ready to train him or her.

Customers continue to be thrilled. So the business grows even more. They hire more employees. The entrepreneur makes more money.

Everyone, including society, wins when entrepreneurs think “and”. It leads to BIGG success!

Do you think “and”?

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