2 Steps to Success

He was considered one of the leading statistics professors in the entire world. Respected by his fellow scholars, his work was always on the leading edge.

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He advised governments and large corporations. His students became disciples.

He preached the importance of statistical significance. If it wasn’t statistically significant, it didn’t matter. It was an outlier. Don’t worry about it.

The professor had a great life. He was living the American Dream – born to a poor family, he excelled in the classroom and was rewarded with scholarships to the top schools in the world.

He had it all – a beautiful wife, two wonderful kids (a boy and a girl), a dog and a cat, an incredible home, vacations, you name it – life couldn’t get any better.

Then one day, as he left his office and walked to his car, he was struck by a meteor. His colleagues rushed to his aid. They called 9-1-1. The ambulance was there in minutes and rushed him to the hospital.

He was declared dead on arrival. “Accident” – that’s what the death certificate said. It was a bitter irony – the highly unlikely event which killed this statistics professor was incredibly statistically insignificant!

Obviously, this fictional story was inspired by the recent meteor that exploded over Russia.

From this story about the professor, we just want to highlight a significant principle of BIGG success – YOUR results are all that matter.

Statistics may tell you the odds are against you.

It doesn’t matter if you defy the statistics.

For example, statistics say most businesses fail. Yet that didn’t stop [insert the name of your favorite entrepreneur] from giving it a whirl.

Don’t pay attention to naysayers. If it works for you, it works.

Work to make a decision and then make your decision work. That’s the two steps to BIGG success!

It may have never worked for anyone before.

It doesn’t matter if it works for you this one time, when you need it to.

We can’t think of a better example of this than Fred DeLuca, the founder of Subway.

He had just graduated from high school. He needed a way to pay for college and he knew a minimum wage job wasn’t going to cut it.

So he got a BIGG idea – he would open a restaurant!

He got a family friend to provide the financing and he opened his first shop. But his enthusiasm soon turned anxiety – he was losing money.

So he started a second store. Now he had two restaurants losing money.

Did he give up? No!

He had made his decision. Now he was going to make his decision work.

He opened a third restaurant. In just a short time, all three stores were making money.

The reason? They were close enough together, so he could advertise for all of them together. It lowered his advertising cost per store enough to put him in the black.

We would never even consider doing what he did.

We would never suggest it to a coaching client.

We don’t know of any professional advisor who would.

But it worked for Fred Deluca.

Now it may not work for us. It may not work for you. It may not work for him if he tried it again.

But it doesn’t matter – it worked when he needed it to. That’s all you need.

So make a decision and then make your decision work. It leads to BIGG success!

We’re going to make a BIGG announcement this coming Tuesday. So check in with us so you’re one the first people to hear all about it!

Thanks so much for spending some time with us today. Until next time, here’s to your BIGG success!