Listen to this post! Click a player to hear George & Mary-Lynn on The BIGG Success Show Podcast (Duration 5:30)
If you’re a business owner, solopreneur, salesperson or other professional – you’re always thinking about finding customers so you create a steady stream of income.
What if you could generate income more predictably?
What if you didn’t have to work so hard to do it?
Sounds great, doesn’t it? Want to know the key? You just have to…
Think like a wild animal!
We say that because, as we were working over the weekend, we had Nat Geo Wild on in the background. We caught several of the Built for the Kill series. The shows we watched were all about Africa’s natural born killers.
It made us think about the hunt for customers. We hasten to add – we’re NOT suggesting that you look at customers as prey.
Unfortunately, plenty of people still do think like that. It’s the wrong attitude, especially today.
But we learned three lessons about putting food on the table, more dependably, with less effort by thinking like a wild animal:
Reduce risk by knowing where you rule.
Lions rule the land. Crocodiles rule the water. As long as they stick to their respective place, all is well.
But when a croc hunts on land or a lion chases prey into the water, they may quickly find themselves in immense danger. The scale quickly tips.
This serves as a reminder for all of us – stick to your niche unless you’re so hungry it’s worth the risk to stray outside of it.
Don’t be a cheetah. They work too hard.
Cheetahs are beautiful animals. We love seeing them run in slow motion. But slow they aren’t – they’re the fastest land mammal. But here’s something we didn’t know before:
Cheetahs expend so much energy chasing down their prey, they can’t even enjoy their dinner! They have to rest first.
And while they rest, they’re vulnerable. Other animals – like hyenas and lions – claim the cheetahs’ kill about 20% of the time.
So cheetahs often find themselves working to the point of exhaustion to put food on someone else’s table.
Yes, they have their niche. Yes, they do well. But they hunt alone. It costs them dearly.
The lesson for us? Don’t be a cheetah.
Go beyond collaboration. Form a team of teams.
Lions and hyenas are bitter rivals. We gained new respect for hyenas. Yes, they’re scavengers. We learned lions are too.
Most people find lions appealing. Hyenas are ugly.
But they feed well! And the real secret we learned from these shows was from the hyenas.
For every five times a lion pride makes a kill, hyenas know about four of them. And they feed on it three of those five times!
We found that statistic staggering. What’s their secret?
They don’t hunt alone. They hunt together. But so do lions. And if you put a certain number of hyenas up against the same number of lions, the lions win every time.
Hyenas are smart. They call in reinforcement – packs of packs you might say. When they have the numbers, they take on the lions.
We can do the same in our businesses. Collaboration is critical today – don’t be an independent business, become an interdependent one.
But don’t stop there – form a team of teams:
- So you’re not alone.
- So you can call in reinforcements when you need them.
- So you don’t have to work so hard to put food on your table.
- So you can make more money, more dependably and live life on your own terms. That’s BIGG success!
Let’s talk more about teams. Tell us about you. You can leave a comment below or e-mail us at BiggInfo[at]BiggSuccess[dot]com.
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