The negative trait entrepreneurs need

This Negative Trait Helps Entrepreneurs Succeed

The negative trait entrepreneurs need

Listen to this post! Click Play to hear George & Mary-Lynn on The BIGG Success Show Podcast (Duration 4:30)

*A little note before we start – we did this post as a reminder to ourselves. We’re going through a period where we need it. We hope it helps you too…

What’s the secret to BIGG success as an entrepreneur? The answer may surprise you.

It’s an essential trait that helps entrepreneurs succeed – stubbornness!

As humans, we don’t like stubbornness. It reminds us of a quote by the late great John Wooden:

“Stubbornness we deprecate, firmness we condone.
The former is our neighbor’s trait, the latter is our own”.

The phrase “stubborn as a mule” comes to mind for me. And we all know what another name for a mule is!

Yet stubbornness is one of the key characteristics which helps entrepreneurs succeed. Here are three reasons it’s so important:

Everybody has an opinion
When you start a business, everyone has an opinion about who it should serve and how it should serve them.

Of course, you should listen attentively. You never know – you may get a good idea.

But most of the time, people will suggest a different direction – way away from what you’re thinking about.

Usually what they suggest won’t work:

  • The market may not be right for you
  • There may not be a market at all
  • It may not fit you
  • It may not play to your strengths

They don’t know what you know. So you need to be stubborn about doing what’s right for you.

BIGG success is life on your own terms. You’re in charge. So you make the call!

Fate will conspire against you
We want to be clear here – we believe that there’s no question about it…

You have a destiny to fulfill.

Fate wants you to succeed. But first…
It needs to know if YOU want to succeed!


  • Fate will put obstacles in your way
  • Fate will throw challenges at you
  • Fate will do all kinds of thing to try to get you to quit, to give up

It’s all a test – will you remain stubborn in the pursuit of BIGG success?

If so, Fate will become your partner in BIGG success!

Stubbornness is your only hope
(And we’re speaking from experience here!)

There will be times along the way when you feel like quitting. You’ll be down. You’ll be out. You’ll feel horribly discouraged. You may have a sense of despair.

It’s at those times that you have to reach down and grab hold of the one thing you can count on – your stubbornness.

  • Stubbornness will keep you from giving up
  • Stubbornness will lead you out of the abyss
  • Stubbornness will help you find a way
  • Stubbornness will pull you up so you try one more time
  • Stubbornness is your only hope
  • Stubbornness leads to BIGG success!

Do you think stubbornness is a positive trait of successful entrepreneurs?

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