Listen to this post! Click Play to hear George & Mary-Lynn on The BIGG Success Show (Duration 4:05)
The best job opportunity today is far different from the ideal job of days gone by. Back then, someone created a job for you.
Today, there’s a new model – you have to create the job yourself.
There’s still plenty of work to be done. It’s just increasingly not being done by employees.
The goal used to be one employer for life. Now it’s no employer for life. One employer is too limiting: You get stuck in an industry which may die. You don’t grow enough. Your skills become too specific.
With the new model, you grow as much as you want, as fast as you want. You learn transferable skills so you can adapt to any environment.
In the old model, employees had one customer (their employer). All their eggs were in that company’s basket.
They lived and died on the success of a single business. If the company you were working for laid you off, 100% of your income was gone.
The new job opportunity is with a portfolio of customers. If one of them stops doing business with you, your income only takes a partial hit.
You’ve diversified your income – something every single financial planner suggests you do with your money. Why should your career be any different?
In the old economy, a cover letter and a resume were the primary marketing tools. Companies posted jobs which were available. People responded like cattle.
They all pretty much looked the same. Companies sifted through the piles for the few who stood out.
The new model requires a complete marketing toolkit. You have to cut through the clutter so prospective customers know about you. After all, you won’t find these opportunities posted.
And that’s a wonderful thing – it means you can separate yourself from the masses just by out-marketing them.
Which brings us to our next difference between then and now…
In the old system, the company brand was all that mattered. Employees didn’t need a brand because they didn’t want to go anywhere. They just wanted to keep working for the company.
The new way requires a professional brand. We purposely didn’t use the term “personal brand.” It implies it’s all about you. It’s not – it should be about how your business helps your customers.
What makes you unique? How do your skills and expertise make their lives better? How do you they find out about you?
These are the some of the challenges for modern “job” seekers – because today’s best job opportunity is a business opportunity.
It’s also an opportunity to stop living on your employer’s terms and start living your life on your own terms. That’s BIGG success!
Do you agree? Is the best job opportunity today to own your own business?
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