Listen to this post! Click play to hear George & Mary-Lynn on The BIGG Success Show Podcast (Duration 4:38)
Entrepreneurs need to know more than ever. But when it comes to marketing yourself and delivering an exceptional experience to your customers, every entrepreneur must know two things: know your expertise and know experts.
Know your expertise
First, every entrepreneur needs to know your expertise. It may be what you know or what you can do.
There’s a subject which you know more about or a skill which you can perform better than 99% of the people on the planet.
It seems like a high standard – to say you’re in the top 1% in knowledge or skill. But it really isn’t, especially if you practiced a craft for awhile.
The fact is: Most people don’t know much about most things. Most people can’t do most things well.
That’s not an insult – it’s just recognizing reality. The world is complex. No one can master everything. So focus on mastering one thing.
What is that for you?
Stated differently, what are you known for? Or want to be know for?
This is the key – not just knowing your expertise, but being known for your expertise.
When you know your expertise and stick to it, you can serve your customers like no one else. You can rise above your competitors.
But you can’t stop there – as one of our coaches often reminds us:
There are plenty of undiscovered geniuses
but there are no undiscovered marketers!
So you know what you’re an expert at. Make sure others know it too. Then you can help more people in that way only you can. Don’t they deserve it?
We’re hitting at one of the reasons why every business owner, professional and startup entrepreneur needs a brand today – so you become the go-to guy or gal.
Knowing your expertise is part of forming your brand, which helps you find your focus and stay focused. You have boundaries. You know how you can help.
Just as importantly, you know when you can’t help. In those cases, every entrepreneur needs to know experts.
Obviously, experts can help you build your business. That’s why we constantly work with one or more coaches.
But as an entrepreneur, you need to know experts who can help your customers with services related to yours.
You’re the pro in your area. They’re the pros in their spaces. You and your team do your thing; they do theirs with their team. It’s a team of teams.
You serve your respective customers better, so they win. You and your fellow experts both make more money, more dependably. So everybody wins. That’s BIGG success!
What’s your expertise?
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