Differentiation is so important in today’s marketing environment. Listen as George & Mary-Lynn help you find your intersection to enhance your brand. Click play to hear The BIGG Success Show Podcast (Duration 7:25)
At BIGG Success, we help people live life on their own terms to achieve personal, professional, and financial freedom.
We’re in the top 1% of all business podcasts in iTunes with The BIGG Success Show. We also have a nationally syndicated radio show – a one-minute feature called BIGG Success in a Minute which will soon will be on over 1,000 radio streams with access to 50 million listeners.
We’ve worked with chambers of commerce, and community banks to help their small business customers on everything from finance to marketing.
As a result of our success in building a brand from scratch, one of our coaches suggested we help other people do the same. That was a great suggestion!
Now we’re focusing on helping people and businesses build a brand that sells.
We’re working with existing businesses and start ups – who are establishing a brand or re-branding. In fact, our branding program was added to our University’s Research Park, (ranked by Forbes as one of the top 10 in the country) to help businesses in their I-Start program.
How to Find Your Intersection
Differentiation is so important in today’s marketing environment, which is why it’s important to find your intersection to enhance your personal and professional brands.
An intersection is simply how your interests and what you do, gives you something that’s unique in the marketplace.
We’ll share our personal intersections, along with the intersection for BIGG Success. We encourage you to share yours too! Leave a comment below or email us.
For 25 years, I had a brand: Radio DJ. I’ve worked on the air in Illinois in Lincoln, Bloomington, Peoria, Champaign, and Chicago. So when I first left the only profession I’d known back in 2007, I felt a bit lost. I didn’t know how to explain what I was now, and people still thought I was on the radio! I couldn’t escape my identity.
Then one day, when I was lamenting to George, about not being a broadcaster anymore…and it hit me. I was defining myself too narrowly. I was defining myself as a radio broadcaster. But through our blog, podcast, social media posts, business articles, newsletters and interviews…I was still broadcasting!
Once I broadened my definition, I was able embrace my past profession and see my intersection: radio broadcaster and social media entrepreneur. I have a unique understanding of both traditional media and new media. This enables me to help people learn how to broadcast their message in whatever format makes sense for them – and – broadcasting a good message is essential to having a successful business.
I don’t ever remember a time in my life when I didn’t want to own a business. In fact, some people introduce me as the man who’s never had a job! I’ve had my own businesses for years.
My intersection, I believe, has become that I have this combination of real-world experience along with actual academic teaching. I’ve done both of them for a long period of time…practicing in the real world while staying in touch with all the academic theories.
What’s fun about that is it helps me understand – with the businesses we work with and our own – how we connect strategy to everyting we do. How the money, the marketing, and everything has to flow to maximize your results.
Our company is the intersection of life and entrepreneurship. We say that even if you don’t want to own your own business, you still have to think like an entrepreneur.
In work: between the great recession and global competition, everyone needs to be nimble and ready to shift towards opportunity. Entrepreneurs understand how to deal with uncertainty, so the ability to think like one is an advantage.
In life: To live life on your own terms, you have to know what those terms are, then do whatever it takes to make it happen. There’s sacrifice in any decision. Maybe you don’t take a promotion because you want more time at home. Maybe you do start a business to be able to work from home.
Think about your intersections. Those places where your interests and what you do meet. It’s important because:
- It gives your brand meaning
- It opens new doors
- It gives you leverage
- It puts you in touch with more people
- It helps you stand out
It leads to BIGG Success!
Direct link to The Bigg Success Show audio file | podcast:
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