Video content has become an important tool for reaching a wider audience, yet most professionals and small business people don’t use this form of media. Today, we’ll take on some of the biggest objections for not doing it with new media guru, Douglas Welch. Click PLAY to listen to the podcast, or just read below.
Douglas is the writer and producer of the podcasts: Career Opportunities, A Gardener’s Notebook, TechnologyIQ and Careers in New Media. He also has a very engaging channel on all of those subjects on Youtube. He has a passion for teaching people how to use new media to market and build their brand.
Let’s take on the biggest objections to adding video content to marketing and branding strategies.
Objection 1: I blog, I don’t need to do video content too.
[Douglas] The printed word can be instant and emotional. When you add audio you get even more intimate with the story. Finally, with video, you are at the most intimate level of interaction with your audience. They can see you, hear you and enjoy your story. So adding video was a natural progression. And When you add in the concept of live streaming with live interaction with your audience, that is becoming a tremendous step above the pre-recorded stuff we’re used to consuming.
Objection 2: I’m too busy, plus most of my client base isn’t even on Google Plus or Youtube, so I shouldn’t bother with video content.
[Douglas] Google Hangouts makes it so easy. Once you get your technology set up, it’s a 1 button enterprise. So there’s no excuse to not use these new tools to find new customers and reach out to a younger generation (though I know plenty “older” people using the technology too). I think it’s so straight forward that even the person still using a VCR can get how to use it.
Objection 3: I don’t have anything interesting enough to talk about for creating video content.
I am always answering that question for people. We all have tons of stuff to talk about. I push small business people to think about what questions do they answer on a daily basis? That is the source of the material for their social media, blogging, video, podcast, whatever. You’re answering those questions anyway for your clients, why not answer them for a wider audience? This allows you to teach people how to work with you. For example, a small PR agency should teach people how to work with a small PR agency: what does a PR agency do for you, how do you work with them, etc. By sharing how you work with people, they’ll think of you when they need your services.
Objection 4: It needs to look perfect and I don’t have the time to learn how to make it look that way.
[Douglas] I’m very big on helping people get over their feeling of needing perfection in their videos. Perfection is something to strive for, but the fact is, it’s much more important that you do something than it look perfect. Your videos should always be more about the value of the information you’re sharing, rather than worrying too much about the presentation.
No more excuses! Douglas has inspired us to add more video content to our mix, so be on the lookout for that. We’ll keep you posted here on BIGG Success. Do you have any thoughts to share or questions for Douglas? Leave a comment below.
When it comes to Douglas, this is just the tip of his knowledge iceberg! Click here to visit his website.
- Learn about the app Douglas uses to instantly upload to Youtube while on the go
- Find out what video Douglas created that’s received 43,000 views
- He shares the one important rule about Youtube that he’s learned from Video gamers
- How to find time to add video content to your mix
- Simple tech tips for beginners
- The best way to always have content available to share.
Direct link to The Bigg Success Show audio file | podcast: