If you want to be famous, you need to build a personal brand. To help you develop that brand, we share five simple questions to ask.
We discuss how to achieve fame through personal branding on The BIGG Success Show. Here’s a summary of that discussion.
The famous artist, Andy Warhol, famously said, “In the future, everyone will be world famous for fifteen minutes.”
The future is here! Andy Warhol turned out to be quite a prognosticator!
Now, you may raise an objection. You may say you don’t want to be famous. But before you cast this information away, think about one thing:
The more known you are, the more people you can help.
Until people have heard about you, there’s no possibility of doing business together. So…what do you want to be famous for?
Only you can know the answer.
Only you can plan for it.
Only you can make it happen.
To make it happen, build your personal brand
Stop defining yourself by your chosen career. That’s only the product or service your brand delivers.
Stop thinking about yourself as an employee. You’re the head of the most important organization in the world – You, Inc. You own it – lock, stock, and barrel.
Stop limiting yourself by your job. You’re filling that role now as part of your bigger plan, aren’t you? If that’s not the case, it’s time to move on!
What will you be famous for?
Here are five questions to help you develop your personal brand so you can gain recognition.
What would you do even if it didn’t pay?
Your passion drives you. Thomas Edison said that he never worked a day in his life – he did what he loved.
When you have passion for something, you have drive. That drive becomes your competitive advantage.
What do you find easy to do that other people struggle with?
Your strengths set you apart. They give you an edge. It may be part natural inclination and part developed skill, but it doesn’t matter how you got it. The fact is – you’re better at it than almost everybody else.
What professional accomplishments are you most proud of?
Your past successes are something you can build upon. If you’ve been recognized for your achievement, so much the better! That means other people are already taking notice. Think about your past accomplishments to determine how to build your brand.
What makes you special?
You are more precious than the rarest gem in the world. There never has been, and never will be, another individual exactly like you. Between your genes and your experiences, you have a unique perspective on the world. How will you use that combination to proclaim your rarity?
What will you do for me?
All of the previous points are worthless if you can’t deliver something of value to people in need today. What’s the benefit of working with you? What can I count on? How will you make my life better? Find ways to add value to other people’s lives and watch them beat a path to your door!
If you haven’t started already, begin building your personal brand today. It’s no longer the wave of the future – it’s the wave of the present! And it leads to BIGG success!
Here’s to your BIGG success!
George “The Professor” & Mary-Lynn
Co-Founders, BIGG Success
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