By Bigg Success Staff
03-26-08

Personal Branding 

Just like companies, you can use personal branding to differentiate you from everyone else. However, with personal branding, there is no difference between you and your brand. You are your brand!

Therefore, your personal reputation is your brand image. Brand image is how people perceive your brand today. If you’re not happy with that image, you have to change your brand identity.

Brand identity is the way your brand is presented to people. It is the promise you make for the future. It conveys the benefits of your brand.

Your brand image will follow your brand identity if, and only if, you deliver on your promises. You build your brand by building your reputation.

The best way to build your brand is to never fail to deliver on a promise!

Your brand is centered on promises – promises that must be fulfilled.

You can be great at creating awesome marketing materials for your brand. You can impress people with what you say and how you say it.

Those are important things for promoting your brand. However, if you don’t deliver on your promises, you’ll destroy your reputation.

But you’re only human. Occasionally (and that’s a very important word when it comes to building your reputation), you’ll fall short of a promise.

How you handle that shortfall is very important to your reputation … to your brand.

Admit your shortfall. Then do everything in your power to rectify it.

If you don’t do this, your brand will go down as nothing more than a group of false promises. However, if you do this, you will become known as someone who takes his or her promises seriously.

Promise what you’ll deliver, then deliver what you promise. When you miss the mark, demonstrate by your actions that you take your promises seriously.

These things are essential to building your brand. Your reputation precedes you!

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(Image by discoodoni, CC 2.0)