By Bigg Success Staff
November, 25 2007
Bigg Book Review
Book by Bill Pfleging and Minda Zetlin
Technology and business pros (“geeks” and “suits”, respectively, in this book) often find working together to be a challenge. Bill Pfleging, self-proclaimed geek, and Minda Zetlin, representing the suits, have written this insightful book to help you understand the other side.
As the use of technology continues to proliferate, you’ll find that knowing how to close the gap between the two worlds is a critical skill.
First, seek to understand
In this book, you’ll find a example of Steven Covey’s general principle – “seek first to understand” – as discussed in The 7 Habits of Highly Effective People. The authors assert that geeks like to solve problems, while suits rely on influencing people. Through numerous examples, you’ll come to understand the other side, so they can understand you.
Then, learn to value
Suits view technology as a tool to accomplish their goals; geeks see technology as a “living, breathing thing.” These diverse points-of-view strengthen your organization.
Whether you’re a geek or a suit, you’ll find practical suggestions to help you learn to value the complementary skill sets of your co-workers. That’s a skill that will help you advance in your career.
While this book reports to be about geeks and suits, it’s really a book about working with people who think differently than you. If you want to improve your ability to communicate with others, we think you’ll find this book useful.