By Bigg Success Staff
05-07-08

Bigg Success in Business

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Studies show that more and more women are starting their own businesses. They’re jumping off the corporate ladder into their own business.

They want to build a company of which they can be proud. So says Margaret Heffernan, who has run five businesses herself, in her book How She Does It: How Women Entrepreneurs are Changing the Rules of Business.

These women entrepreneurs place values before anything else. In many cases, they may not even have an idea for a business, but they know how they want it to be run! They start with their values and the culture implied by it. Then they seek the right business opportunity.

The driving force behind this is the inspirational dissatisfaction derived from their experiences. They’re tired of the culture in which they’ve spent most of their careers. They relish the thought of creating a business that offers the environment and the opportunities that they see lacking in the corporate world.

Here’s the lesson for all of us – these women are building successful businesses because people are attracted to their culture. It turns out that people respond well to companies that put people first!

In the coming years, attracting and retaining quality people will be one of the biggest challenges faced by all companies. Women entrepreneurs have figured that out and are winning the game of employee recruitment and retention.

They’re in it for the long haul. They put less emphasis on this quarter’s earnings or building up a company quickly so it can be sold off. Instead, they’re focusing on building long-term value and a company with which people are proud to be associated.

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