fighter jets for the blog post about the OODA Loop concept

Get in the Loop to Gain a Competitive Advantage

fighter jets for the blog post about the OODA Loop concept

A military strategy that can help you get in the loop and give your business a competitive advantage.

We discuss how the OODA Loop on The BIGG Success Show. Here’s a summary…

Planning is certainly important to set your direction. Analysis is necessary, but a lot of people take it too far. At some point, you just have to do it.

United States Air Force Colonel John Boyd developed a concept for the military called OODA Loops. OODA is an acronym for Observe, Orient, Decide, Act.

It’s a useful concept in business as well. Boyd postulated that you gain an advantage if you work through this loop faster than others. This is particularly true in today’s highly competitive, rapidly changing business world.

Start by getting in the loop

Read more

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Quit Jumping on Me Like a Dog!

We send out a Bigg Salute to Chris Brogan for coining this phrase and letting us run with it. He was describing a situation with an overly aggressive salesperson he had just met. This person was trying to win Chris’s business. As Chris said, “This guy wouldn’t quit jumping on me like a dog … and my tail wasn’t wagging!”

So if you don’t want to “jump on people like dogs”, here are four tips to keep in mind.

#1 – Don’t get too revved up.
It’s understandable that you’re excited about what you do. But they may not be as excited as you. At least not at this point. Look for cues. If they’re responsive to what you’re saying, then keep going. But if not, back off.

#2 – Don’t just pitch, pitch, pitch.

When you meet someone for the first time, get to know them. Start building a relationship. What are their interests? If you start the conversation by talking about them, you will almost certainly be invited to tell them what you do. When you are, keep it short. What’s your elevator speech?

#3 – Don’t go for an immediate sale.

Know what you want to accomplish, but keep it reasonable. It’s a step-by-step process. If you exchange business cards, and have a brief conversation, that may be a great start. Now you can follow-up and try to get to the next step.

#4 – Assume that now is a great time for them to talk to you in depth.

You don’t know what’s on their mind. What kind of day they’ve had. What kind of mood they’re in. Wouldn’t you rather talk to them about what your offer when they can give it the attention it deserves? Talk to them when they can give you 100% of their attention!

What internet marketers know about building relationships

Internet marketers ask us to “opt-in” … they get our permission to market to us by asking for our e-mail. You can do the same thing in person. Tease what you can do and then ask for permission to follow-up. If they say “No” … don’t sweat it. Someone else will say “Yes!” 

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Our bigg quote today is by 524 Bob Burg]:

"The successful networkers I know, the ones receiving tons
of referrals and feeling truly happy about themselves,
continually put the other person's needs ahead of their own."

So don’t jump on people like dogs because that dog won’t hunt!

Next time, we’ll discuss how to get in the loop to gain a competitive advantage. Until then, here’s to your bigg success!

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Mom’s Lasting Legacy

Mother’s Day is bittersweet both for us since our moms have passed on. But their memories are always with us along with the lessons that we learned from them. That’s the lasting legacy of all of our moms.

Here are three lessons we each learned from our moms:

Mary-Lynn

Be confident in who you are.
I remember coming home from school one day in tears because some girls on the bus had made fun of me. Mom told me it doesn’t matter what other people say. She told me to walk away and ignore them. Don’t stoop down to their level because two wrongs don’t make a right. Then she hugged me and told me how special I was and how much she loved me.

Be willing to sacrifice.
Mom encouraged my sister and me to be in any extracurricular activities in which we were interested. She provided the rides – dropping us off and picking us up. She willingly gave of herself for us.

Think rainbows and butterflies, not gloom and doom.
This was one of mom’s sayings. She encouraged me to get in touch with my creative side and imagine the possibilities. She wanted me to feel free in that happy place. You can’t achieve your dreams if you’re in a gray, stormy place hiding under cover. I use this to this day when I’m having a down day.

George

It’s better to give than receive.

Mom always had this desire to help anyone in need. Even towards the end, as long as she was able, she would do anything to serve others. I remember one time she said that she had driven this “little old lady” to the doctor. Knowing that mom was about 85 at the time, I asked how old this woman was. “Oh, she’s about 87, I suppose.”

Make the most of your money.
Mom was a prodigious saver. She could stretch a penny further than anyone I’ve ever seen.  One way she did this was to make ordinary things extraordinary. There were a number of meals that I thought were something special as a kid. It turned out they were leftovers or made with food that was going to go bad if she didn’t do something with it.

Don’t act your age.
I alluded to this earlier with the “little old lady” story. You’re only as old as you feel. Mom was 43 when I was born. I remember one of my friends coming over when I was a teenager. Mom got out and shot baskets with us. My friend commented on how cool my mom was because his mom would never do anything like that. Just so you know, his mom was at least 20 years younger than mine!

Turning memories into a gift for your mom
On the show, George shared a fantastic gift idea that was his sister Pat’s idea. Along with their two other sisters, they each wrote roughly 90 memories and gave it to their mom so she had a memory to read each day of the year. George said he doesn’t think his mom ever got a gift that made her so happy.

Obviously, it’s too late to do something like this Mother’s Day. But you could give your mom the gift of a memory e-mailed to her every day for the next year. It’s an amazing idea that’s very inexpensive yet very personal. 

Tell us about the lessons you learned from your mom!
Leave us a Comment below!

Our bigg quote today is by Nancy Friday, who said:

“When I stopped seeing my mother with the eyes of a child,
I saw the woman who helped me give birth to myself.”

So thanks, Mom … and Happy Mother’s Day!

Next time, we’ll discuss why you should quit jumping on me like a dog. Until then, here’s to your bigg success!

 

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How to Crack a Crabby Co-Worker

Bigg Challenge
Melissa e-mailed us about a co-worker that she works with regularly on projects. Her co-worker is never in a good mood. In fact, she’s often downright unfriendly to everybody. Melissa tried taking a personal interest and killing her with kindness, but it didn’t matter. She wonders how to deal with this difficult co-worker.

 

Bigg Advice
Ah, the crabby co-worker with the hard exterior shell that you just can’t crack! It seems like every office has one. We’ll offer some suggestions, Melissa, but just remember you can’t change anybody but yourself.

You’ve tried being nice, but it hasn’t helped. Sometimes the nicer you are to people like this, the meaner they get. They’re like the bully that we all picture from our childhood days.

So don’t be afraid to stand up to the bully. One of two things will happen when you do – they’ll either be more of a bully or they’ll respect you for standing up for yourself.

So confront her directly, but don’t be in-her-face about it. There’s a good chance you’ll catch her off guard, because bullies aren’t used to being called out for being rude.

When she says something curt, just ask, “Have I done something to offend you?” You can expect one of two responses:

  • She may say “Yes”.
    That gives you the opportunity to follow up. Just ask, “I wasn’t aware I had offended you, what did I do?”

    Now at least you can have a conversation. She may get it off her chest and you might become one of the few people she treats well.

  • She may say, “No, why?”
    That will open the door for you to say something like, “By the tone of your voice, I just felt like I must have upset you.”

    In some cases, bullies have behaved this way for so long (and gotten away with it), they don’t even realize that they’re doing it. By bringing it to her attention, she might change her attitude toward you.

No matter what, Melissa, be sincere. Don’t worry about her attitude and don’t take it personally – it’s her problem, not yours.

Lower the bar

On the show, George shared some advice that he learned from one of his mentors. This mentor said he discovered early in his career that he wouldn’t like everybody with whom he worked. However, he worked hard to not dislike any of his co-workers.

So lower the bar! Try to find ways to not dislike her. For example, maybe she’s really good at what she does and you can respect her for that.

Thanks, Melissa for sharing your bigg challenge! 

If you have some tips for Melissa, share them with all of us! Comment below!

Our bigg quote today is by Anais Nin:

“From the backstabbing co-worker to the meddling sister-in-law, you are in charge of how you react to the people and events in your life. You can either give negativity power over your life or you can choose happiness instead. Take control and choose to focus on what is important in your life. Those who cannot live fully often become destroyers of life.”

So don’t fret too much about your crabby co-worker. Plenty of people will melt like butter from the warmth of your personality.

Next time, in honor of Mother’s Day, we’ll talk about mom’s lasting legacy. Until then, here’s to your bigg success!

 

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A Mother’s Day Letter: What I Wish I Could Say to Mom Today

By Bigg Success Staff
05-07-08

Life Changes

letter 

Dear Mom,

It’s another Mother’s Day so I wanted to write you this letter. I wanted you to know that, if you were still here, I would spend the entire day with you. I can’t imagine anything else that could be more important today. We’d talk and laugh and just bask in the joy of being together.

I would tell you …

… how special you always made me feel.

… how much I love to see you smile.

… how you helped me become who I am.

… how much I enjoy talking with you.

… how happy it makes me when I think of our times together.

… that you are the best mom anyone could ever have.

… how lucky I feel to be your child.

… that I love you.

I would thank you …

… for teaching me right from wrong.

… for being so patient when I was so impatient.

… for standing up to me when you thought I was making a mistake.

… for being a role model to me.

… for being so giving, not just to me but to everyone you cared about.

… for showing me what it means to be a good person.

… for preparing me for life.

… for loving me no matter what.

I would ask you …

… how you could be so tough and yet so loving at the same time.

… if there is anything you need, because I know you won’t tell me otherwise.

… to tell me stories of your life, even ones I’ve heard before so I never forget them.

… to tell me more about our family, so I always remember my heritage.

… for advice on anything and everything, but especially for raising your grandchildren.

I would take you …

… to your favorite place so we could just hang out.

… for a drive just so we could spend time together.

… to the park so we could enjoy the beauty of nature.

… for a walk so we could talk alone.

… in my arms and give you a big hug and a kiss.

Mom, if you were still here, I would linger with you … wishing that I never had to leave. I miss you, but I want you to know that your memory will always be with me, and …

… most of all, I’ll always wish we had just one more moment to spend together.

With much love,

Your “Kid”

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