hand form a heart with the blog post title Selfless Marketing

Selfless Marketing

Ironically, selfless marketing often benefits the giver as much as the receiver. We share an example of this phenomenon from the COVID-19 pandemic.

We discussed a living example of selfless marketing on The BIGG Success Show.  You can watch or listen to the interview by clicking the players above. Here’s a summary of our discussion.

Our mission at BIGG success is to help good people have more money so they can do more good. And today, we bring you a Good News Story.

You’ve seen it in the movie The Miracle on 34th Street*. Macy’s Santa sent the mother of a son who wanted a fire truck to the competition, because Macy’s was sold out.

Sounds great for Hollywood. But that can’t possibly work in the real world. Right?

Our guest says differently. JJ Williams is the Director of Operations at Kiona Vineyards. On the winery’s blog, he recommended his customers buy from one of his local competitors.

Why selfless marketing? Why steer customers to your competition?

Read more

Pivot Don't Panic featurnig Dan Peterson with FlipSwitch Social Media

Pivot Don’t Panic

Pivot Don't Panic featurnig Dan Peterson with FlipSwitch Social Media

Pivot don’t panic tells a tale. Some small businesses are pivoting. Others are panicking. What causes them to react in these two different ways?

On The BIGG Success Show, we talk with Dan Peterson – entrepreneur, business consultant, and owner of FlipSwitch Social Media, a digital marketing agency that serves businesses spanning dozens of industries across the U.S. Their Pivot Don’t Panic campaign (#PivotDontPanic) spotlights businesses who are successfully adapting to a new business environment. Dan shares the lessons to be learned with us today. Here’s a snapshot of our conversation…

What businesses are thriving during the pandemic?

[1:10]

Read more

Image of Mark Victor Hansen and Crystal Hansen with their new book Ask

How to Pivot Your Life Direction

Image of Mark Victor Hansen and Crystal Hansen with their new book Ask

Mark Victor Hansen and Crystal Hansen say asking questions will pivot your life direction in amazing ways. Listen as they share how it worked for them.


Our guests today are the power couple of power couples.

Mark Victor Hansen is best known as the co-creator of Chicken Soup for the Soul*, one of the best-selling book franchises of all time.

Crystal Dwyer Hansen is an entrepreneur, coach, and author of Skinny Life: The Secret to Physical, Emotional and Spiritual Fitness*.

Together, they’ve written a new book, Ask! The Bridge From Your Dreams To Your Destiny*.

Here’s a summary of our discussion.

The Key to Finding Your Life Direction

Crystal says the difference between those who are really getting what they want in terms of success and happiness, and those who aren’t, is their willingness to ability to ask.

In looking back at their own journey’s, Mark and Crystal discovered there are 3 channels through which you can ask:

Read more

Tom Corley Effortless Wealth book cover

Effortless Wealth

Tom Corley Effortless Wealth book cover

Effortless wealth may not be easy to achieve, but it doesn’t have to be hard, either. It starts with a look at your money habits.

On The BIGG Success Show, we talk with Tom Corley about his wonderful new book, Effortless Wealth: Smart Money Habits at Every Stage of Your Life (Getting Rich Does Not Have To Be Hard)*. Here’s a summary of that discussion.

You may have seen him on the CBS Evening News, CNN, CNBC, Dave Ramsey, USA Today, Kiplinger’s Personal Finance, Success Magazine, Inc. Magazine, Reader’s Digest, Business Insider, and a whole bunch more.

He’s a Certified Public Accountant (CPA), Certified Financial Planner (CFP), and best-selling author, Tom Corley. He joins us to talk about his latest book, Effortless Wealth.

How easy is it to get rich?

The full title of Tom’s book is Effortless Wealth: Smart Money Habits at Every Stage of Your Life (Getting Rich Does Not Have To Be Hard). So we couldn’t resist – we had to ask: How easy is it to get rich?

Tom says it’s not easy. (NOTE: His title doesn’t say it’s easy. It says it does “not have to be hard”. There’s a BIGG difference between the two.)

He spent five years studying the daily activities of 233 rich people, and 128 people living in poverty. This research revealed four paths to wealth:

Read more

image of flags with the question is it unpatriotic to take paycheck protection program money?

Is It Unpatriotic to Take Paycheck Protection Program Money?

image of flags with the question is it unpatriotic to take paycheck protection program money?

The Paycheck Protection Program promises aid for small businesses in need. But some business owners wonder if it’s unpatriotic to take the money.

On The BIGG Success Show, we discuss the question underlying certain questions we’ve had, from a number of our clients, about the Paycheck Protection Program (PPP). Some wonder: Is it unpatriotic to participate in this program? Here’s a summary of that discussion.

Business owners – we are an independent lot, are we not? Well, that’s why the idea of taking money from the government is like fingers on a chalkboard to some of them.

Some entrepreneurs think that taking government money through something like the Paycheck Protection Program is unpatriotic.

So is it unpatriotic?

Read more