hand form a heart with the blog post title Selfless Marketing

Selfless Marketing

Ironically, selfless marketing often benefits the giver as much as the receiver. We share an example of this phenomenon from the COVID-19 pandemic.

We discussed a living example of selfless marketing on The BIGG Success Show.  You can watch or listen to the interview by clicking the players above. Here’s a summary of our discussion.

Our mission at BIGG success is to help good people have more money so they can do more good. And today, we bring you a Good News Story.

You’ve seen it in the movie The Miracle on 34th Street*. Macy’s Santa sent the mother of a son who wanted a fire truck to the competition, because Macy’s was sold out.

Sounds great for Hollywood. But that can’t possibly work in the real world. Right?

Our guest says differently. JJ Williams is the Director of Operations at Kiona Vineyards. On the winery’s blog, he recommended his customers buy from one of his local competitors.

Why selfless marketing? Why steer customers to your competition?

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Pivot Don't Panic featurnig Dan Peterson with FlipSwitch Social Media

Pivot Don’t Panic

Pivot Don't Panic featurnig Dan Peterson with FlipSwitch Social Media

Pivot don’t panic tells a tale. Some small businesses are pivoting. Others are panicking. What causes them to react in these two different ways?

On The BIGG Success Show, we talk with Dan Peterson – entrepreneur, business consultant, and owner of FlipSwitch Social Media, a digital marketing agency that serves businesses spanning dozens of industries across the U.S. Their Pivot Don’t Panic campaign (#PivotDontPanic) spotlights businesses who are successfully adapting to a new business environment. Dan shares the lessons to be learned with us today. Here’s a snapshot of our conversation…

What businesses are thriving during the pandemic?

[1:10]

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image of flags with the question is it unpatriotic to take paycheck protection program money?

Is It Unpatriotic to Take Paycheck Protection Program Money?

image of flags with the question is it unpatriotic to take paycheck protection program money?

The Paycheck Protection Program promises aid for small businesses in need. But some business owners wonder if it’s unpatriotic to take the money.

On The BIGG Success Show, we discuss the question underlying certain questions we’ve had, from a number of our clients, about the Paycheck Protection Program (PPP). Some wonder: Is it unpatriotic to participate in this program? Here’s a summary of that discussion.

Business owners – we are an independent lot, are we not? Well, that’s why the idea of taking money from the government is like fingers on a chalkboard to some of them.

Some entrepreneurs think that taking government money through something like the Paycheck Protection Program is unpatriotic.

So is it unpatriotic?

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image of the SBA logo and small business graphic with the title how to start a small business

Expert Answers to the 6 Top Questions on How to Start a Business

image of the SBA logo and small business graphic with the title how to start a small business

The U.S. Small Business Administration recently hosted a Twitter chat on how to start a business. We were among the expert participants including Google Small Business, Constant Contact, IRS Small Business, QuickBooks, SCORE and more, who shared tips and resources on how to take the first steps to entrepreneurship! Below are some highlights from the session.

“How to Start a Business” Chat Questions and Answers

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image of woman outside her business with an open sign and the blog title 5 things to love about your business

5 Things to Love About Your Business

image of woman outside her business with an open sign and the blog title 5 things to love about your business

Occasionally, it’s good for your mental health to take a pause from the busyness and take time to consider the things you love about your business.

On The BIGG Success Show, we talk about reminding yourself about the things to love about your business. Here’s a summary of that discussion…

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