Why Nice Guys Finish First

Nice Guys Finish First - Doug Sandler - BIGG SuccessThe author of Nice Guys Finish First, Doug Sandler shares his Nice Guy System and more in this BIGG Success Show podcast interview. Click PLAY to listen.

We had the great pleasure to speak with Doug Sandler (aka Mr. Nice Guy) on The BIGG Success Show today. Doug is an entrepreneur, speaker, Huffington Post writer, podcaster, and author of the Amazon best-selling book, Nice Guys Finish First.

Here’s what we talked about:

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Santa’s Personal Branding Expert

personal-brand-santa-rudolf-BIGG-Success

Hear about Santa’s personal branding expert on The BIGG Success Show Podcast. Click PLAY for some fun holiday sounds.

You may not know it, but Santa keeps a personal branding expert on his staff. The funny thing is we knew about this expert’s colleagues for years before we heard of him.

That’s right – he labored in obscurity.

He was never popular with his colleagues. In fact, they really treated him poorly.

They laughed at him. They called him names. Worse yet, they never invited him to join them in any of their activities.

He felt all alone at work. Like the last kid picked on a schoolhouse playground, he just didn’t fit in.

But all of sudden, things changed.

The economy took a nose dive. Like any good businessperson, Santa tried to understand how it would affect his business.

But the future was foggy. A disruptive force made Santa uncertain that he would be able to deliver on all of his orders. What was he to do?

Santa remembered his personal branding expert. Sure, the expert’s colleagues made fun of him. But only because he was different.

However, it was his singular difference which made all of the difference to Santa.

You see, this expert had an unusual ability to shine light on the path ahead. None of his colleagues could do that.

When the situation looked dim, Santa turned to the one member of his staff who could guide the team through the dark, cloudy times.

Rudolph – Santa’s personal branding expert – came through with shining colors! Santa was able to fulfill his promises. All his customers got just what they wanted, right on schedule.

Thanks to Santa, Rudolph discovered that his uniqueness was an asset, not a liability. It was a cause for celebration, not despair.

All he had to do was to find opportunities where his talent matched the conditions. Then he could serve others in a way no one else could duplicate.

Santa lived up to his brand image thanks to Rudolph. All his colleagues – his fellow reindeer – loved him.

And as we all know, he went down in history, to become the most famous reindeer of all. Now that’s BIGG success!

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00903-121614.mp3

What Makes You Unique BIGG Success Image

What Makes You Unique

What Makes You Unique BIGG Success Image

We share why you need to know what makes you unique to stand out today. Plus, Mary-Lynn bleeps out George several times in this BIGG Success Show Podcast. Click play and/or read.

Why do you need to know what makes you unique?

We heard a great quote recently: The problem with following the herd is you end up wading through all the crap they left behind.

Most people want to be outstanding in their field. However, many are just out…standing in the field, walking through all the crap.

The herd mentality comes to us naturally. As we developed – going from puberty to adolescence, the desire to “fit in” kicks into overdrive.

We don’t want to be different. We don’t want to look different. We don’t want to stand out. We want to be part of the herd.

And that worked just fine for quite some time. It helped us find and develop our social network – not in the Facebook or LinkedIn sense – but in terms of human connection.

But then the world changed…

Globalization. The Great Recession. The social web. Any one of these forces on its own would have been disruptive. Combined, they have been like the perfect storm.

Now, we live in a crowded and cluttered world. Today, NOT standing out is the #1 cause of failure.

It’s time to ask some tough questions.
Stated crudely, if you’re just like everyone else:

  • Why should anyone hire you, be it an employer or a customer, instead of someone else? Nobody wants to be treated like a number. Yet so many people position themselves as just a number, one of many.In cases like this, couldn’t a prospective employer or customer just throw darts at a board to make their choice?
  • Why should they keep you on their payroll or keep doing business with you? Many people turn themselves into commodities. And you know what happens with commodities? Decision-makers gravitate to the cheapest source of supply.What’s the net result? Most people are just happy to keep their job, to keep their customers. Even though they aren’t making the money they deserve, they don’t see any alternatives other than to just keep grinding it out.

But there is an answer…

Today, building your brand is no longer an option, be it your personal brand or your business brand. Business owners need both.

It starts by discovering how unique you are:
You were put on this earth to do something BIGG. You remain here because your mission isn’t yet complete.

What Makes You Unique #1: Your Genetic Make-Up

No other person in the world has the exact same code as you. For every inherent disadvantage, you were given a greater and more significant advantage. You, and only you, have a unique talent to share.

What Makes You Unique #2: Your Set of Experiences

No other human being has seen everything you have seen, heard everything you have heard, touched everything you have touched, smelled everything you have smelled, or tasted everything you have tasted. Some of your experiences have made you unhappy. Others have brought joy. You, and only you, can draw upon these personal experiences.

What Makes You Unique #3: Your Point-of-View

No other person in the world thinks about things exactly like you. They can’t! You are called upon to test your perceptions against objective reality. You, and only you, form your opinions and these opinions can change the world if you choose.

You, and only you, can accomplish that one thing that you are here to accomplish. We’re all counting on you to do it!

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00899-082714.mp3

Bootstrap Marketing: Unknown Entrepreneur Defeats Established Competitor

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Bootstrap marketing helped an unknown entrepreneur pull off one of the biggest political upsets in history. Click PLAY to hear George & Mary-Lynn share the story and lessons for any business and brand on the BIGG Success Show Podcast.

Bootstrap marketing™ is generating outsized results with limited resources. We recently saw it in action in, of all places, an election.

But this is not a story about politics. It shows David can still beat Goliath.

Before we get started, one quick note: We’re not taking sides. We’re not endorsing anybody. We’re not commenting on the results. We’re simply offering up some lessons that we entrepreneurs can take away from it.

Bootstrap Marketing Leads to Victory

As you may know, political novice Dave Brat defeated well-known House Majority Leader Eric Cantor. Not by a little bit. By a lot.

The Washington Post called it one of the biggest political upsets of all time. How much of an upset? No sitting Majority Leader has ever lost in a primary.

The unknown entrepreneur used bootstrap marketing to defeat his much more established, well-known competitor. Let’s dissect this story to find out how.

Bootstrap Marketing Lesson 1: Money isn’t everything

Brat spent $122,793 during the race while Cantor laid out $5,026,626, according to Open Secrets. In fact, the New York Times reports that Cantor’s campaign spent $168,637 on steak dinners alone – more than Brat spent in total!

Stated differently, Cantor spent nearly $41 for every $1 Brat spent. Yet Brat won.

Money isn’t everything. Think bootstrap marketing to find ways to outmaneuver bigger spending competitors.

Bootstrap Marketing Lesson 2: It pays to play to the media

Brat got interviewed by top conservative radio hosts. It was the kind of media exposure he couldn’t afford. Yet it’s also the kind of media money can’t buy. So it means more than advertising.

The media business is more fragmented today than ever. They’re hungry for great storylines. They have an audience they need to keep tuned in.

What do people want or need to know about your product or service?

Let’s take a tough example – does a plumber have anything to say of interest to the media and their audience? Sure, a plumber could talk about home safety, the latest technology, etc.

Think bootstrap marketing to craft a media-worthy topic. Then pitch it to media outlets in your area to start.

Bootstrap Marketing Lesson 3: Look for neglected customers

On the night of the election, Cantor wasn’t in his district. He was in Washington D.C. People felt he was more interested in national politics than the local scene.

As a bootstrap marketing practitioner, keep your ear to the ground. People talk about their experiences – especially their bad ones.

Sometimes the best marketing isn’t what you do. It’s what your competitor doesn’t do.

Bootstrap Marketing Lesson 4: Craft a message which drives people to act

Inside the D.C. Beltway, Cantor was a shoe-in. They weren’t giving the race much attention. No one, it seemed, expected the results to be close.

And they weren’t. But not in the way the political insiders thoughts. Brat received 56% of the vote while Cantor only got 44% – a thumping which rarely seen by incumbents. Source: NPR

He highlighted three key issues when he announced his candidacy: (1) fix the economy, (2) restore the checks-and-balances stated in the Constitution, and (3) end crony capitalism in Washington. Source: Huffington Post

Simple. Concise. Invigorating – at least to his target market. Voter turnout was up in the district 28% over 2012 – a Presidential election year. Unheard of! Source: Washington Post

How can you craft a message which turns prospects into customers? Do something most people in business don’t: talk with your customers! You can’t afford not to do this when you’re in bootstrap marketing mode.

Find out what they were thinking as they moved along the buyer’s journey. Get inside their heads so you know what sparked them to vote with their dollars.

Bootstrap Marketing Lesson 5: Make your brand a conduit for expression

Your brand is an expression of you. But it becomes so much more when it becomes an outlet for others to make a statement.

People vote for and against simultaneously. For supporters, a vote for Brat was a vote for a new beginning. It was also a vote against the Washington establishment.

The same is true in business. A vote for Pepsi is a vote against Coke. A vote for Apple is a vote against Android.

Bootstrap marketing necessitates creating connections. Your customers – current and future – want to connect with a concept, a feeling, a cause, and/or a community.

Your brand is a conduit – connect them so they can express themselves and you’ll be a BIGG success!

Why are you connected with your favorite brand?

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00897-061614.mp3

Image from Wikimedia

bad critique-BIGG Success

How to Handle a Bad Critique

bad critique-BIGG Success

A bad critique can put a BIGG Goal-Getters into a bad mood fast. We are perfectionists at heart. We strive to do our best every day and put thought and heart into the work that we do. It’s personal for us. It’s a reflection of our work ethic.

What’s worse than being told we’ve done something wrong – is being told about it with destructive criticism rather than constructive criticism.

Listen to us share today’s tips on The BIGG Success Show Podcast, and get a bonus tip that’s not here on the blog. Click PLAY.

The Bad Critique

BIGG Goal-Getters agonize over having to critique someone. They write it out, practice saying it out loud, and try not to be too negative while getting a point across. So it stings quite a bit when you aren’t treated in the same manor.

We’ve all experienced the boss who just rips you a new one, or who makes one mistake seem like that’s the scope of your entire work history. It’s easy to feel defeated, and even worry that your standing in the company just got knocked down a few rungs.

The Best Way to React to a Bad Critique

You can’t let a bad critique keep you down. Here are some things you can do in response.

• Don’t respond when you’re upset! You’ll only say things you’ll regret. You’ve never burned bridges so don’t start now.

• If you believe the criticism is wrong, carefully and calmly debate why you think it is.

• Resist the urge to over please your critic. Fix the issue, let the appropriate person know, and move on.

• Don’t let your critic’s voice get into your head. It’ll just make you nervous and more likely to make another mistake.

• Try not to take it personally. You are you. Your work is your work. There is a separation.

• Consider the source. Not everyone cares as much as you to handle things the right way. Realize your critic has a lot to learn.

• Talk to someone you trust. Get out your frustration and say the things to them you’d never say in a professional setting.

Unfortunately, there are people who are put in leadership positions that have no idea how to be a true leader. You can’t control how this person will behave towards you in the future, so focus on what you can control…your reaction. It leads to BIGG Success! How about you? What suggestions do you have to offer about reacting to a bad critique? Leave a comment below.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00892-022614.mp3

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