Find Your Intersection for BIGG Success

Find Your Intersection to Stand Out

Find Your Intersection for BIGG Success

Differentiation is so important in today’s marketing environment. Listen as George & Mary-Lynn help you find your intersection to enhance your brand. Click play to hear The BIGG Success Show Podcast (Duration 7:25)

At BIGG Success, we help people live life on their own terms to achieve personal, professional, and financial freedom.

We do that with online and offline coaching and consulting, e-learning products, the Entreprenurturing Center, our blog, podcast, and radio show.

We’re in the top 1% of all business podcasts in iTunes with The BIGG Success Show. We also have a nationally syndicated radio show – a one-minute feature called BIGG Success in a Minute which will soon will be on over 1,000 radio streams with access to 50 million listeners.

We’ve worked with chambers of commerce, and community banks to help their small business customers on everything from finance to marketing.

As a result of our success in building a brand from scratch, one of our coaches suggested we help other people do the same. That was a great suggestion!

Now we’re focusing on helping people and businesses build a brand that sells.

We’re working with existing businesses and start ups – who are establishing a brand or re-branding. In fact, our branding program was added to our University’s Research Park, (ranked by Forbes as one of the top 10 in the country) to help businesses in their I-Start program.

How to Find Your Intersection

Differentiation is so important in today’s marketing environment, which is why it’s important to find your intersection to enhance your personal and professional brands.

An intersection is simply how your interests and what you do, gives you something that’s unique in the marketplace.

We’ll share our personal intersections, along with the intersection for BIGG Success. We encourage you to share yours too! Leave a comment below or email us.

[Mary-Lynn]

For 25 years, I had a brand: Radio DJ. I’ve worked on the air in Illinois in Lincoln, Bloomington, Peoria, Champaign, and Chicago. So when I first left the only profession I’d known back in 2007, I felt a bit lost. I didn’t know how to explain what I was now, and people still thought I was on the radio! I couldn’t escape my identity.

Then one day, when I was lamenting to George, about not being a broadcaster anymore…and it hit me. I was defining myself too narrowly. I was defining myself as a radio broadcaster. But through our blog, podcast, social media posts, business articles, newsletters and interviews…I was still broadcasting!

Once I broadened my definition, I was able embrace my past profession and see my intersection: radio broadcaster and social media entrepreneur. I have a unique understanding of both traditional media and new media. This enables me to help people learn how to broadcast their message in whatever format makes sense for them – and – broadcasting a good message is essential to having a successful business.

[George]

I don’t ever remember a time in my life when I didn’t want to own a business. In fact, some people introduce me as the man who’s never had a job! I’ve had my own businesses for years.

My intersection, I believe, has become that I have this combination of real-world experience along with actual academic teaching. I’ve done both of them for a long period of time…practicing in the real world while staying in touch with all the academic theories.

What’s fun about that is it helps me understand – with the businesses we work with and our own – how we connect strategy to everyting we do. How the money, the marketing, and everything has to flow to maximize your results.

[BIGG Success]

Our company is the intersection of life and entrepreneurship. We say that even if you don’t want to own your own business, you still have to think like an entrepreneur.

In work: between the great recession and global competition, everyone needs to be nimble and ready to shift towards opportunity. Entrepreneurs understand how to deal with uncertainty, so the ability to think like one is an advantage.

In life: To live life on your own terms, you have to know what those terms are, then do whatever it takes to make it happen. There’s sacrifice in any decision. Maybe you don’t take a promotion because you want more time at home. Maybe you do start a business to be able to work from home.

Think about your intersections. Those places where your interests and what you do meet. It’s important because:

  • It gives your brand meaning
  • It opens new doors
  • It gives you leverage
  • It puts you in touch with more people
  • It helps you stand out

It leads to BIGG Success!

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00885-120313.mp3

Image in this post from stock.xchng

Lead By Example Leads to Bad Leadership

lead by example to achieve BIGG Success

Lead by example is not a choice. George & Mary-Lynn tell you why on The BIGG Success Show Podcast. Press Play (Duration 4:28)

“Lead by example” is bad advice which leads to bad leadership. It implies a choice which doesn’t exist.

Yet if there were such a thing as “The 10 Commandments for Leaders,” one of them would surely be “Lead by example.”

We say it. But we’ve realized we failed to make note of this problem…

It implies that you have a choice as a leader. You don’t.

You can’t choose whether or not you will lead by example. One way or another, you WILL lead by example – either a good one or a bad one.

Here’s why it’s important to realize that you don’t have a choice – your people will follow your lead. You can’t expect them to do otherwise.

If you default to a bad example, your people will do likewise. Let’s look at three ways this shows itself in the workplace.

What’s good for the leader is good for the led

If it’s good for you as the leader, it’s good for your people.

People are put off by people of privilege, people who act like there’s a different set of rules for them.

[George] I’ll never forget when I was in training for my first franchise. We learned about a store owner who went to the cash register every day, hit the “No Sale” button, grabbed some money and went to lunch.

He was surprised when one of his employees started doing the same thing!

What’s good for the goose is good for the gander!

“But I’m the owner! It’s my money. I’ve earned it.” This is what many entrepreneurs and business owners think.

Yes, you may be the owner, but there’s a way to take money out of your business and there’s a way not to. If you don’t want them to do it too, don’t do it yourself.

A leader who cares is a leader who’s cared for

If you don’t care about your people, don’t be surprised when your people don’t care.

This is when the ripples start turning to tidal waves.

They won’t care about you, so don’t expect any favors. Don’t expect them to put forth any extra effort. Don’t expect them to step up when you really need them.

But the ripple becomes a tidal wave – Don’t expect them to care for your customers any more than you care about them. Don’t expect them to look out for the company any more than you look out for them.

Can you see how serious this can get in an instant?

Can you see how costly it is to not understand that you can’t choose – you lead by example, for good or for bad?

The bottom line is a two-edged sword for leaders

If you’re all about money, your people will be about compensation.

The only loyalty they will have is to the person who pays them the most.

Think about the effect on your turnover. Think about the cost of recruiting and training new people:

  • People you have to pay while they climb up the learning curve.
  • People who are new to your team, so your whole team’s productivity suffers until they get to know each other and start working in sync.
  • People who don’t know your customers like the people you have now. They don’t know what your customers want or how they like to be treated. So you may potentially lose customers because your example made money the only issue.

So set a good example and your people will follow. It leads to BIGG success!

Do you think we’re on the right track here?

Image from stock.xchng

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00879-092413.mp3

Best Job Opportunity

Don’t Miss Out on This Job Opportunity

Best Job Opportunity for BIGG Success

Listen to this post! Click Play to hear George & Mary-Lynn on The BIGG Success Show (Duration 4:05)

The best job opportunity today is far different from the ideal job of days gone by. Back then, someone created a job for you.

Today, there’s a new model – you have to create the job yourself.

There’s still plenty of work to be done. It’s just increasingly not being done by employees.

The goal used to be one employer for life. Now it’s no employer for life. One employer is too limiting: You get stuck in an industry which may die. You don’t grow enough. Your skills become too specific.

With the new model, you grow as much as you want, as fast as you want. You learn transferable skills so you can adapt to any environment.

In the old model, employees had one customer (their employer). All their eggs were in that company’s basket.

They lived and died on the success of a single business. If the company you were working for laid you off, 100% of your income was gone.

The new job opportunity is with a portfolio of customers. If one of them stops doing business with you, your income only takes a partial hit.

You’ve diversified your income – something every single financial planner suggests you do with your money. Why should your career be any different?

In the old economy, a cover letter and a resume were the primary marketing tools. Companies posted jobs which were available. People responded like cattle.

They all pretty much looked the same. Companies sifted through the piles for the few who stood out.

The new model requires a complete marketing toolkit. You have to cut through the clutter so prospective customers know about you. After all, you won’t find these opportunities posted.

And that’s a wonderful thing – it means you can separate yourself from the masses just by out-marketing them.

Which brings us to our next difference between then and now…

In the old system, the company brand was all that mattered. Employees didn’t need a brand because they didn’t want to go anywhere. They just wanted to keep working for the company.

The new way requires a professional brand. We purposely didn’t use the term “personal brand.” It implies it’s all about you. It’s not – it should be about how your business helps your customers.

What makes you unique? How do your skills and expertise make their lives better? How do you they find out about you?

These are the some of the challenges for modern “job” seekers – because today’s best job opportunity is a business opportunity.

It’s also an opportunity to stop living on your employer’s terms and start living your life on your own terms. That’s BIGG success!

Do you agree? Is the best job opportunity today to own your own business?

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00875-082013.mp3

Image from Flickr

Reinvent yourself for BIGG Success

How To Reinvent Yourself in Today’s Fast Changing World

Reinvent yourself for BIGG Success

Listen to this post! Click play to hear George & Mary-Lynn on The BIGG Success Show (Duration 6:22)

We recently attended a party for a colleague who celebrated 35 years working for the same company. And during the event, even he said most people don’t experience work anniversaries like this anymore. And how many of us believe the work trends will take us back to that? Not many.

It used to be that you could settle on a career path, find a company you like, and work until retirement. But today, between the economy and disruptive technology, job security is a thing of the past. We have to be nimble, pay attention to industry trends, and be ready to shift.
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A Mental Laxative for Bloggers

get past writers block

Listen to this post! Click a player to hear George & Mary-Lynn on The BIGG Success Show Podcast (Duration 4:33)

Here I sit all broken-hearted; tried to write, but can’t get started.

If you’re a blogger, do you ever feel that way?

You sit down to write. You feel ready. You know you have stuff in your brain that wants to come out. But it just won’t.

We’ve felt that way too many times to count. How do you rid yourself of the mental constipation we all occasionally experience as bloggers?

We’ll start with prevention. That’s the best cure after all! Here are four areas to check.

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