Have you ever had a service company just show up at your door even though they told you someone would call first?
Have you ever had a co-worker promise they would get information to you but then drop the ball?
Have you ever asked a sales person to get back to you on a proposal but then they never did?
What was your impression of that company, co-worker, or sales person when they didn’t follow-through?
It probably wasn’t favorable. You realize that you can’t count on them to do what they say they’ll do.
Follow-through: an essential element to building your personal brand.
A brand carries with it the promise of expected benefits. Every time a promise is not delivered, the brand suffers.
Promises are easy to make, but not as easy to keep. But if you want to build trust, you have to make good on your promises.
“Say what you’ll do, then do what you say.” Author unknown
This separates people who achieve bigg things from people who don’t. Even if it’s just a little thing, you risk leaving the impression that you don’t follow through.
We often have the best of intentions, but it’s impossible to judge someone on their intentions. So we do the only thing we can do – we base our opinions of people on whether they deliver on their promises.
Be careful not to over-promise.
If we surprise someone, we should surprise them in a good way – by doing more than we say we’ll do. It’s not good to disappoint them by doing less than what we say … or not doing it at all.
Today’s bigg action item – Develop a system to record every promise you make.
Do whatever works for you, whether that is an old paper system or something using new technology.
One simple way to do this is Jott. Whenever you make a promise, just call and leave a message about what you need to do. Jott will send you an e-mail or text message reminder. That coupled with your personal calendar can keep you on track. Here’s the best part – Jott is a FREE service.
There are two keys to making any system like this work:
- Budget a little extra time after each activity.
This will allow you to write down or record anything you promised.
- Make it a habit.
Really focus on using your system every day for the next two weeks.
Or you could do what George does. Mary-Lynn reminds him of his promises. Speaking of which, he has to go pick up the dry cleaning that was ready last week!
(Image by Henkster)