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Michael Port on Book Yourself Solid Part 1

Book Yourself SolidOn the BIGG Success Show today, we were thrilled to visit with Michael Port. Michael is a coach, a speaker and a New York Times best-selling author of four books. He recently updated his first book – Book Yourself Solid. Now one of the best marketing books ever written is even better.

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Listen to the podcast, the first half of our conversation to learn:

*How Michael is living life on his own terms and how he’s gone from actor to author. (His acting credits include roles in: Sex in the City, Third WatchThe Guiding Light, The Pelican Brief and more.)

*Why he calls “Book Yourself Solid” a love story disguised as a business book.

*Why marketing doesn’t get you clients.

*What the four modules for marketing are in the Book Yourself Solid “Seven Course Self Promotion Strategy.”

Visit BookYourSelfSolid.com to download two free chapters of the new updated and expanded edition of the book. Michael says it contains ninety-eight new pages, system improvements, and major rewrites to reflect how the world of marketing has changed.

When you download the free chapters, you’ll learn about personal branding and how to expand your network to meet the right people who can open doors for you.

Next time, find out how Michael’s “Red Velvet Rope Policy” helps you book the clients you want.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00664-012511.mp3

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From One Job a Week to the Career for Life

One_Week_Job_ProjectWe were excited to have a repeat guest on our show today. Sean Aiken wasn’t able to hold a job for more than a week for a whole year … because he wanted it that way! Now he’s made a career for life.

52 jobs in 52 weeks is quite an accomplishment. We talked with Sean back in July 2008, shortly after he had completed that phase of his project. Now he’s documented the whole thing in a recently released book and film about the project.

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George KruegerI’d say you’ve been busy since we last talked.

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Sean AikenI’ve been extremely busy. After I finished the 52 weeks, it was time to sit down and put what I learned on paper. When I was out on the road, in a different job each week, it was tough to take a step back and think about what I was taking away from the experience. I really enjoyed the writing process and being able to put things in perspective.

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Mary-Lynn FosterFor our audience members who are new to you and this one week job process, you did everything from park ranger to radio DJ – which I always like because I did that, too. And it all culminated in being the mayor!

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Sean AikenYeah, everything from fashion buyer in Manhatten to firefighter in Florida, baker in Brooklyn, cowboy in Wyoming, astronomer in Hawaii, advertising executive, stock trader … right across the board!

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George KruegerSean, what sparked this whole crazy idea?

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Sean AikenIt goes back to my final year in college. I was on the cusp of graduation realizing that I had no idea what I wanted to do for a career for life. My dad said, “It doesn’t matter what you do. Just make sure it’s something that you’re passionate about.” It made me think about how many people are in the same situation, same job – 20, 30 or 40 years like my dad – and they don’t necessarily enjoy what they’re doing. So I made a promise to myself that I’d find something I was passionate about. I came up with the idea to start the one week job project as a way of seeing what I like and don’t like in a job and what I need in a career to be happy.

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What we love about this is you created the platform with the web site to chronicle this. You’ve turned it into a book and a documentary film. And you’ve also turned this into a business. Can you share a little bit about that?

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Sean AikenThe book advance helped me afford to write it. I’m also doing talks at high schools, colleges and companies. Then we just started a program which allows other people to have a similar experience to what I did. We’re sending people out on the road this summer to perform eight different one-week jobs.

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Mary-Lynn FosterSo you’ve turned this into a career for life! And again, you’re filtering that through your web site so you’ll chronicle that.

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Sean AikenExactly. The idea is that it builds a movement – so it’s not just me. It’s that online community with our web site. People can follow the progress of other people doing one-week jobs.

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George KruegerAlong the way, you’ve gotten a lot of press. But you’ve also faced some criticism. I noticed Ian – the director and producer of your documentary – did a post on your blog about a month or so ago about a person who had replied to your interview in Globe and Mail. This person said that you represent all that’s wrong with young people. How do you respond to that?

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Sean AikenIt’s definitely a cynical view. It’s almost a mindset: “Hey, I’m unhappy in my job. Who do you think you are to come in here and try to be happy in your career? Work is supposed to be hard. You’re not supposed to enjoy it.” I think it’s a misconception of a younger generation – they’re lazy and unwilling to do the hard work to get where they want to go. It doesn’t have anything to do with being lazy. We have higher expectations of the work force. When you’re looking for something that matches your skill sets but also your passions and values, it becomes more difficult, especially in today’s economy.

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George KruegerOne of the great lessons there, too, is that if you’re doing something of any significance, some people are going to criticize you.

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Mary-Lynn FosterI can’t imagine why anybody would say you’re being lazy. I mean 52 jobs in 52 weeks … you were able to keep that going. It’s one thing to have the concept; it’s another thing to make it happen. And you did!

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George KruegerYeah, many of us have these crazy ideas. But you have to figure out a way to actually put it into action.

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In this process, Sean has discovered his passion, and found a career for life. We highly recommend that you read the book to find out what it is!

Thanks Sean for sharing your time and wisdom with all of us!

Direct link to The Bigg Success Show audio file | Podcast:
http://media.libsyn.com/media/biggsuccess/00595-061010.mp3

(Image in today’s post from One Week Job)

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Getting to Know You – Part 2

personalitytype_logoToday on The Bigg Success Show, we continued our conversation with Paul Tieger, who is an expert on personality types, creator of PersonalityType, and author of the best-selling book “Do What You Are”. Last time, we discussed how personality types can help you understand who you are and see your natural strengths and blind spots. Now let’s get back to the conversation …

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marylynnNow Paul, George and I both took your free assessment. Then I went ahead and paid for the full complete profile. So I have my Career Profile here. When I look at the career paths that would make me happy, they all make sense because they’re in line with my natural preferences. I like how you list what my weaknesses are – those blind spots for which I need to be on the lookout. Again as I’m reading through it, I’m shaking my head in agreement.

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paul_tiegerThis report has your work-related strengths and your possible weaknesses. Another piece that’s very important is your career satisfiers. There’s a list of ten career satisfiers for each type. These are the things you need in a career to be juiced by it. The report never says that this is 100 percent true for you. What it does is say, “Okay, out of these ten things, which is most true for you?” You might find five of those things as most important, but knowing that is very helpful when it comes time to evaluate one job versus another.

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marylynnAnd even if you’re feeling a sense of dissatisfaction with where you are, to be able to look at this and say, “Well, that’s why. I don’t have this going on or I don’t have that.” I think this is so timely right now, especially as people are losing their jobs and being forced to find something new.

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paul_tiegerYou raise a great point because a lot of the jobs that people have now are never coming back. So even if it’s a job you love and even when the economy turns around, that opportunity may not be around in any company. So in this report, we give you many categories – probably about seventy or eighty jobs – that you can look at and say, “That’s something I never thought of before.” But they’re all things that are going to make sense to you based on the research we’ve done over many years. The other piece, that I’m really proud of and that really resonates with people, is that this report helps people approach a job search using their strengths and blind spots. I’m not a fan of generic advice. Everybody says in the career world that you have to go network. That’s true, but networking is a natural activity for extroverts but not for introverts. So we give introverts things to do that work much better for them. It’s a real customized approach to career counseling.

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georgeNow Paul, I’d like to take our conversation in a different direction. Mary-Lynn’s an ESFP (Extrovert, Sensor, Feeler, Perceiver) and I’m an INTP (Introvert, iNtuitive, Thinker, Perceiver). Now is there any hope at all for us working and living together? The question really is – does this help you fill in gaps on your team if you’re a leader?

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paul_tiegerAbsolutely. My core business is called Speed Reading People. It’s a company that travels around the world training leaders – how to lead and manage – and sales people – how to sell and influence. We offer very prescriptive and practical advice about how to approach a person based on personality type. For example, if you are an INTP, you’re much more theoretical than Mary-Lynn is and you like to make connections. That was very clear to me from your first question. You weren’t talking about what is; you were talking about what might be. You were connecting and linking ideas. That’s what intuitive people do. So if I was talking to you about something and I said, “Let me tell you about my product.” If I gave you every detail that was on my spec sheet, your eyes would close and you would start to doze off within five or six seconds. Because that’s not what you want to know. You want to know the high concept. You want to know why it works and how you can apply it. So if I know that about you, that’s what I’m going to talk about. On the other hand, if I was talking to a very strong sensing type who really did want to know about all that stuff, then I would march them through the facts, the specifics, why it’s worked and where it’s worked in the past. It’s really about speaking the other person’s language. So that’s what speed reading people allows you to do.

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georgeThat’s really awesome. Especially since today, we have four generations in the workforce. As their leader, you have to get down to that individual level and relate to them one-on-one.

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marylynn
We didn’t really touch on this … what is your definition of speed reading people, Paul?

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paul_tiegerSpeed reading people is quickly understanding a person’s core values and motivations based on observable clues like their demeanor, energy level, vocabulary, and body language. The goal is speed reaching people – understanding how to communicate with that person on their level. I just gave an example of this based on the detail-person versus the high-concept person. People are motivated by different things. If you, Mary-Lynn, are a feeling-type and George is a thinking-type, then you’re motivated by very different things. If you do a good job, Mary-Lynn, and I thank you and tell you how much I appreciate it, that’s going to mean something to you. What will make George happy is telling him that his brilliant idea really helped move the ball forward. In other words, people like to be reinforced for what their gifts are. The gift of an ESFP is somebody who is helpful in practical ways. That’s what they want to be reinforced for. It’s very powerful. I’ve been doing this for over 25 years and I still have insights every day.

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marylynn
We can’t let you go without finding out what personality type you are.

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paul_tiegerThat’s way too personal! I’m an Extrovert – Intuitive – Feeling – Perceiving type. So you and I, Mary-Lynn, are similar in Extrovert, Feeling and Perceiving. People connect on dimensions with which they’re similar. That’s why the more similar people are, the easier the communication. The more different, the more challenging the communication. I didn’t say they don’t have a shot; they can really balance themselves out very well but it’s more challenging. So that’s my type and it’s really kind of a very entrepreneurial, counseling, artsy kind of person. And that’s what I do in my life.

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marylynn
No wonder it’s been so easy talking with you!

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george
I found it very challenging!

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paul_tieger
I found you very challenging!

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george Well, Paul, I have to say that out of all you’ve said, the thing I was most glad to hear was that you could give a quick definition of speed reading people!

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george You did fantastic. Because if you can’t give a quick definition of speed reading people, then we’d have to start questioning you!

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paul_tiegerYou are such a perfect example of your type! Which you don’t like to hear, because you guys like to be independent. So you don’t like to hear that there’s anybody else out there like you, but there are. Well, not quite like you.

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george
Thank goodness for them!

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What is your personality type?

You can find out by taking the free Personality Type Assessement we discussed today.

*Special Offer: To get a 10% discount on your full career report, use promo code: biggsuccess

We thank Paul so much for sharing his time and wisdom with all of us. And we thank you for the gift of your time today.

Please join us next time when we’ll discuss celebrating others’ bigg success. Until then, here’s to your bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00419-061809.mp3

Related posts

Getting to Know You – Part 1

Bigg Success Primer

Stop Trying to Fit into the World

Making Change Work

(Image in today's post from PersonalityType.com)

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Getting to Know You – Part 1

personalitytype_logoToday on The Bigg Success Show we visited with Paul D. Tieger. Paul is the author of the million copy best-selling book “Do What You Are” along with four other books. He is an internationally recognized expert on personality type and has created a personality assessment, Personality Type, which has been rated “extremely” or “very” helpful by over 40,000 people.

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marylynnPaul, we define bigg success as life on your own terms. Knowing who you are is implicit in that definition. There are a lot of personality tests. Why yours?

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paul_tiegerYou’re right. There are a lot of personality tests and I think they all try to do the same thing. The one that we’ve developed is the gold standard. It’s based on the Young – Myers model of personality type that a lot of people know about. Our test really identifies the key aspects that are critical to finding work that they’ll find intrinsically satisfying and being able to succeed in those jobs based on the insights they get on their personality type.

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georgeI have to tell you, Paul. I took your free test. It’s only four questions. It took me about five minutes. It sounds easy, but I may have failed!

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paul_tieger
Whoa! Whoa! Whoa! You can’t fail a personality test!

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georgeI marked “not confident” on two of the four questions, which meant I got more information about that particular aspect. It’s fantastic. But, for instance, I ended up saying I was an introvert. But everybody I talk to says that I’m an extrovert. When I look at the descriptions you have, which were very helpful, it seems like I’m about fifty -fifty.

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paul_tiegerHere’s the thing. There’s no psychological instrument that is 100 percent accurate. That’s why you have that cool little drop down box when you’re “not confident” that helps you figure it out. Nobody is exclusively an extrovert or an introvert, but everybody is primarily one or the other. Sometimes it takes a little digging. What happens when you take this personality assessment is that you come up with a personality profile. If it turns out that it doesn’t hit the nail on the head, then you can look at other profiles. It’s really rare that a person has to do this more than two times to find their true type.

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Get the tips and tools you need to be a BIGG success.
Subscribe to the Bigg Success Weekly – it’s FREE!

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marylynnI found out that I’m an “ESFP” which means I’m an Extrovert, Sensor, Feeler, and Perceiver. It says that only four to nine percent of the population is this type of person. I’ve always felt that I was different and this just verified it for me!

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paul_tiegerThere are sixteen different personality types. Every type has its strengths and its blind spots. Every person is unique. You can be in a room with a hundred other ESFPs and you’ll have a lot in common. You’ll have a great time because ESFPs do like to have a good time.

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marylynn
That’s me!

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paul_tiegerBut you’re all different – different backgrounds, parents, experiences. You live in different parts of the country. It’s a very individualized thing, but learning about your type is really your home base. It’s the essence of who you are. For ESFPs, these are people who really live in the moment. They’re very resourceful. They like to enjoy what they’re doing. They’re very social people. They like to take care of other people and make sure everybody gets what they need.

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marylynn
Going back to what George was saying, I also have some introverted qualities but you’ve already answered that when you said that we all are introverts and extroverts.

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paul_tiegerIt’s really a preference. It’s like handedness. Some people are born righties; some people are born lefties. I believe that, after having done this for about 25 years now, people really are born with a personality type preference. You grow and you learn as you get older. But you’re either a righty or a lefty. Let’s say you’re a right-handed person by nature. You can learn to use your left hand if you work at it, but it’s never going to be your natural, default setting. It’s the same thing with personality type. If you’re a sensing type, then you’re a person who’s pretty realistic and practical, sees the details, and focuses on what’s going on in the moment. It doesn’t mean that you have no imagination or that you can’t be creative. It just means that’s not your first mode. Somebody else might be very creative and that’s where they go automatically.

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georgePaul, I write left-handed. Most things I do right-handed. The first ball glove my Dad bought me was a left-handed glove. But I’d take the glove off and throw with my right hand. So, related to personality types, if there are things that you admire about an extroverted personality, is it possible – or is it good – to try to move yourself in that direction?

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paul_tiegerIt’s a good question. I found that the people who are the most successful in any of their endeavors are really the people who have the most balance. That doesn’t mean they’re androgynous – that they’re equally both – because I believe that people have a natural in-born preference for each of these categories. But if you are so extroverted that you have to be with people 24 / 7 – you can’t be alone or you can’t read a book – that’s not good. If you’re so introverted that you can’t look somebody in the eye or you can’t do anything with other people, that’s not good. So fortunately, all of us have a balance but there really is a natural preference from where you get your energy. The key is to understand who you are because that’s really the key to your career satisfaction. Then build on your strengths while being aware of your blind spots so you can compensate for them.

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georgeThat is really helpful. I want to take the test again now, thinking about my natural tendency but also keeping in mind that’s it’s not all I’m going to be.

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paul_tieger
Well, I think your Dad screwed you up with that left-handed glove!

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george
And that’s just one of the many ways!

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What is your personality type?

You can find out by taking the free personality test we discussed today.

*Special Offer: To get a 10% discount on your full career report, use promo code: biggsuccess

Tomorrow we’ll continue our discussion with Paul. Please check back to discover how knowing your personality type will help you find new opportunities in today’s tough job market.

Thanks so much for putting up with our goofy personalities today! Until next time, here’s to your bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00418-061709.mp3

Related posts

Getting to Know You – Part 2

Stop Trying to Fit into the World

Making Change Work

(Image in today's post from PersonalityType.com)

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Profitable Passions – Part 2

career_renegade Today, we continue our conversation with Jonathan Fields, author of the great new book Career Renegade: How to Make a Great Living Doing What You Love.

Last time, Jonathan discussed why it’s so important, especially in tough times like these, to understand how to operate online because it’s an inexpensive way to swap work for money. Let’s get back to the conversation …

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georgeJonathan, I believe that really good entrepreneurs are masters at minimizing risk. I think one of the great secrets of being online is that you can test concepts with a relatively small amount of money compared to what it used to cost us in the real world. You find out fairly quickly whether or not that concept can get traction. If it doesn’t, you move on. If it does, you keep funding it.

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jonathanThat’s such a great observation. We were talking briefly before we started recording. You said that it seems like everything I do is a success. And I said, “No, everything that lasts that I do is a success.”

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Test, listen, adapt

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marylynnBecause you have two successful blogs, you have this book and then you have best yoga center in New York? You have the magic touch.

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jonathanI do a lot of different things. I’ve had failures offline and I’ve had failures online. I will continue to have many more failures in both worlds. I can tell you, hands down, that I have lost so much less money in my online failures. I’m able to jump back in to the next adventure in the blink of an eye online. Whereas when something goes wrong offline, you have a substantial amount more money, overhead or time invested in it. Everything is recoverable in my mind, but it takes longer. It may take months or years. In the online world, I’m sort of off and running. I have tried and failed online too many times to count, but that’s just part of being an entrepreneur. You’re constantly testing. The ability to listen and adapt are critical to survival, whether you’re online or offline.

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Getting started online

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marylynnSo for our audience, Jonathan – they may be thinking, “This sounds interesting. I may like to explore this online world. But I have no idea how to build a web site. I have no idea how to get started with an online business.” What would be some critical, career renegade, first steps for someone like that?

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jonathan
Step 1 – Buy my book!

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marylynn
Ha-ha, good suggestion! Does your book help walk people through that?

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jonathanIt’s interesting. When I started writing this book, I didn’t intend for it to have so much online advice, but it turned into a massive encyclopedia of references answering that question. So, if you’re interested in blogging, starting an information business, or figuring out how to turn your knowledge into a revenue stream – not just little products but real businesses – the book offers a ton of information. It also offers a ton of links and resources to other places where you can go a lot deeper because I don’t believe any one book is capable of covering the entire space. Beyond that, though, there is so much free information when you start to explore the blogosphere. I would start out with an idea, with what interests you. Search on it. Find the blogs where people write on a regular basis. To me, one of the critical things for almost anybody who is trying to build a reputation as a leader in any field is blogging. That’s something you can leverage into working for someone else or starting your own business. To me, it’s an amazing way to position yourself as the go-to person in your field of interest in an astonishingly short period of time. Anybody can start a blog, probably in less than an hour, and it costs almost nothing to do.

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georgeI became a renegade because I couldn’t find anybody to pay me what I thought I was worth. Then I found out I couldn’t afford to pay myself what I thought I was worth. What do you do about that? I had to adjust the value a little bit, but over time it’s been just fine!

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A very special offer

Jonathan amazed us with a special offer for you. He’s put together a sixteen-hour video training course called Career Renegade Flight School. You could expect to pay $1,000 for similar programs. He’s giving it away for a short while with proof that you’ve purchased his book. Go to Career Renegade to learn more.

Thanks, Jonathan, for the great advice!

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Get the tips and tools you need to be a BIGG success.
Subscribe to the Bigg Success Weekly – it’s FREE!

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Thanks so much for stopping by our site today. Next time we ask, “Is your idea worth your money?” Until then, here’s to your bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00320-013009.mp3

Related posts

Profitable Passions – Part 1

Seth Godin on Tribes: Part I

Freedom Or Security – Which Do You Choose?

(Image in today's post by Career Renegade)