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Best Job Opportunity

Don’t Miss Out on This Job Opportunity

Best Job Opportunity for BIGG Success

Listen to this post! Click Play to hear George & Mary-Lynn on The BIGG Success Show (Duration 4:05)

The best job opportunity today is far different from the ideal job of days gone by. Back then, someone created a job for you.

Today, there’s a new model – you have to create the job yourself.

There’s still plenty of work to be done. It’s just increasingly not being done by employees.

The goal used to be one employer for life. Now it’s no employer for life. One employer is too limiting: You get stuck in an industry which may die. You don’t grow enough. Your skills become too specific.

With the new model, you grow as much as you want, as fast as you want. You learn transferable skills so you can adapt to any environment.

In the old model, employees had one customer (their employer). All their eggs were in that company’s basket.

They lived and died on the success of a single business. If the company you were working for laid you off, 100% of your income was gone.

The new job opportunity is with a portfolio of customers. If one of them stops doing business with you, your income only takes a partial hit.

You’ve diversified your income – something every single financial planner suggests you do with your money. Why should your career be any different?

In the old economy, a cover letter and a resume were the primary marketing tools. Companies posted jobs which were available. People responded like cattle.

They all pretty much looked the same. Companies sifted through the piles for the few who stood out.

The new model requires a complete marketing toolkit. You have to cut through the clutter so prospective customers know about you. After all, you won’t find these opportunities posted.

And that’s a wonderful thing – it means you can separate yourself from the masses just by out-marketing them.

Which brings us to our next difference between then and now…

In the old system, the company brand was all that mattered. Employees didn’t need a brand because they didn’t want to go anywhere. They just wanted to keep working for the company.

The new way requires a professional brand. We purposely didn’t use the term “personal brand.” It implies it’s all about you. It’s not – it should be about how your business helps your customers.

What makes you unique? How do your skills and expertise make their lives better? How do you they find out about you?

These are the some of the challenges for modern “job” seekers – because today’s best job opportunity is a business opportunity.

It’s also an opportunity to stop living on your employer’s terms and start living your life on your own terms. That’s BIGG success!

Do you agree? Is the best job opportunity today to own your own business?

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00875-082013.mp3

Image from Flickr

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The Biggest Mistakes People Make Using LinkedIn-Part 3

The Power Formula for LinkedIn Success Book Cover | BIGG SuccessWe’re wrapping our conversation on The BIGG Success Show with LinkedIn expert Wayne Breitbarth, author of the book: The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search

We’ve been talking about the five biggest mistakes people make when using LinkedIn.

In Part 1, Wayne told us about:

Biggest Mistake #1: Failure to dedicate sufficient time to their LinkedIn efforts.

Biggest Mistake #2: Underestimating the importance of crafting a dynamic, keyword-filled personal profile.

In Part 2 we discussed:

Biggest Mistake #3: Failure to recognize the importance of having lots of trusted professionals in your LinkedIn network

and not getting recommendations.

Biggest Mistake #4: Using LinkedIn to advertise your products and services.

In this segment, we learn about the final mistake that businesses/brands are making:

Click a player to hear Wayne talk with George & Mary-Lynn on The BIGG Success Show podcast. (Duration 7:45)


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Biggest Mistake #5: Lack of a consistent company wide message and policy.

  • How LinkedIn is powerful for companies and why consistency is key
  • Why your employee’s profile is either helping or hurting your brand
  • Ideas on how companies can create that consistency about their brand with their employees
  • How to create a strategy when using Groups to help promote your company
  •  Why it is essential to have a company page on LinkedIn and what it search engine keywords your company profile should contain.
  • What you should be doing to maintain your LinkedIn personal page and your company page.
  • Should recommendations go on your personal profile or company profile?

Visit Wayne’s website to get free weekly LinkedIn tips  along with a free chapter of his book .

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00805-042812.mp3

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The Biggest Mistakes People Make Using LinkedIn-Part 2

The Power Formula for LinkedIn Success Book Cover | BIGG SuccessWe’re continuing our conversation on The BIGG Success Show with Wayne Breitbarth, LinkedIn expert and author of the book: The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search.

We’re discussing the five biggest mistakes people make when using LinkedIn. In Part 1 of our interview we talked about:

Biggest Mistake #1: Failure to dedicate sufficient time to their LinkedIn efforts.

Biggest Mistake #2: Underestimating the importance of crafting a dynamic, keyword-filled personal profile.

In this segment, learn about these mistakes:

Click a player to hear Wayne talk with George & Mary-Lynn on The BIGG Success Show podcast. (Duration 9:50)


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Biggest Mistake #3: Failure to recognize the importance of having lots of trusted professionals in your LinkedIn network / Not getting recommendations.

  • What Wayne says is the most powerful aspect of LinkedIn
  • How LinkedIn is like the “6 degrees to Kevin Bacon”
  • Why 35-40 connections is NOT enough to fully use LinkedIn and the number you should shoot for
  • Why Groups on LinkedIn are the second most important part of using LinkedIn
  • There are over 1.2 million Groups on LinkedIn, learn how to get more connections using them.
  • How recommendations  can help you come up more often when people use the keyword search tool to attract more leads.

Biggest Mistake #4: Using LinkedIn to advertise your products and services.

  • Why the traditional forms of advertising doesn’t work in social media
  • Your Powerful Formula for promoting yourself on LinkedIn is to: Help people, share valuable information, and build relationships.
  • How sharing your work in terms of questions and discussions will take away the “in your face” advertising.
  • Why you should spend time listening on social media spaces to learn the communication skills.
  • How to listen on LinkedIn by simply visiting your home page.
  • Why Groups provide a listening tool for you too.
  • How to find conversations in your space using keywords and a tool hardly anyone uses: “LinkedIn Signal” or “Search Status Updates.”
  • Wayne shares an example of how he was able to connect with a potential client who wasn’t even in his network by using the listening tools in LinkedIn.

Visit Wayne’s website for a free chapter of  his book The Power Formula for LinkedIn Success and to learn more about his LinkedIn training offerings.

Next time, learn about a silly little thing that many companies overlook on LinkedIn and why it hurts your brand.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00804-042612.mp3

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The Biggest Mistakes People Make Using LinkedIn-Part 1

The Power Formula for LinkedIn Success Book Cover | BIGG SuccessToday on The BIGG Success Show, we are happy to talk with Wayne Breitbarth. Wayne has thirty years’ experience in operations, finance, management, and business ownership. He is also a speaker, consultant, a LinkedIn expert , and author of the book we’ll be discussing: The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search.

Click a player to hear Wayne talk with George & Mary-Lynn on The BIGG Success Show podcast. (Duration 8:55)


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In this segment:

  • Find out why the recession turned Wayne from a skeptic on LinkedIn to a  BIGG fan!
  • Why a light bulb went off while he was using the people search feature on LinkedIn
  • Why LinkedIn isn’t in the same realm as Facebook and Twitter for personal branding on social media branding.

Biggest Mistake #1: Failure to dedicate sufficient time to their LinkedIn efforts.

  • Find out why Wayne says you should spend at least 2 hours a week there and where to find the time).
  • The most important actions your should take when spending time on LinkedIn.
  • What Wayne says is the “gasoline in the tank” for your LinkedIn use.

Biggest Mistake #2: Underestimating the importance of crafting a dynamic, keyword-filled personal profile.

  • Why you shouldn’t treat your LinkedIn profile like a resume (and why it’s boring to keep it that way).
  • The 2 things to think about as crafting your profile: keywords and story.
  • The trick to determining the keywords you’ll want to use (think the “this” or the “that”).
  • Why thinking Yellow Page categories is a helpful way to craft your business keywords.

Learn more about Wayne, his book, his LinkedIn training, and even download a free chapter of The Power Formula for LinkedIn Success on his website.

Next time, Wayne talks about the best way to communicate so you don’t turn people away.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00803-042412.mp3

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Taking Flight with Your Personal Brand

red baron plane | BIGG SuccessJust the sight of him was enough to send chills up and down the spine of even his most experienced competitors.

He is not just one of the Flying Aces; he is considered the ace of aces.

Manfred von Richthofen is perhaps the best known fighter pilot of all time. You probably know him by his personal brand – The Red Baron.

While he was the enemy of our ancestors, we found his story compelling. He came to disdain his chosen career. But in his journey, there are lessons for us today.

Listen to this post! Click a player to hear George & Mary-Lynn on The BIGG Success Show Podcast.


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From shaky observer to master of the air

The Red Baron began his career in the second seat of the plane. In his autobiography, he recalled his first flight:

“The draught from the propeller was a beastly nuisance. I found it quite impossible to make myself understood by the pilot. Everything was carried away by the wind. If I took up a piece of paper it disappeared. My safety helmet slid off. My muffler dropped off. My jacket was not sufficiently buttoned. In short, I felt very uncomfortable.”

He continues, “Before I knew what was happening, the pilot went ahead at full speed and the machine started rolling. We went faster and faster. I clutched the sides of the car. Suddenly, the shaking was over, the machine was in the air, and the earth dropped away from under me.”

Even then, his new job did not come easily.

He says, “I was to direct my pilot…but I had lost all sense of direction. I had not the slightest notion where I was.”

But soon he began to marvel at what he was seeing – the tiny men, buildings the size of toys.

He notes, “It was a glorious feeling to be so high above the earth, to be master of the air. I didn’t care a bit where I was, and I felt extremely sad when my pilot thought it was time to go down again.”

It’s uncomfortable to try something new. You may feel completely lost at times. But over time, confidence comes. With enough practice, you master your domain.

Finding a mentor

Early in his flying days, The Red Baron met Oswald Boelcke. He was one of the most famous flying men of his time, with more victories than any other ace.

The Red Baron sought his advice, “I took great trouble to get more closely acquainted with that nice, modest fellow whom I badly wanted to teach me his business. We often played cards together, went for walks, and I asked him questions.”

A mentor isn’t just someone you call when you need help. Build an ongoing relationship. Get to know him or her personally. Play some cards if they like. Go for a walk. And ask for help.

What’s your whole aim and ambition?

The Red Baron learned from his mentor that the secret was flying alone. Then he could use a smaller, faster, more maneuverable craft.

He writes, “My whole aim and ambition became now concentrated upon learning how to manipulate the stick myself. I threw myself into the work with body and soul, and after twenty-five training flights I stood before the examination in flying alone.”

BIGG success comes in iterations. You have to focus exclusively on reaching the next level. Put everything else out of your mind.

What’s your red handkerchief?

One day, when he was just a boy, he climbed all the way to the top of the most famous steeple in town. He placed a red handkerchief on it as a memento.

Years later, as you know, he painted his plane red to stand out from all the other fighter pilots.

Red made him famous to the whole world. It helped him be a BIGG success!

What’s your red handkerchief?

How do you show the world what you’ve accomplished?

How do you stand out?

If you’re not sure, maybe we can help

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00732-090111.mp3

Image in this post from wikimedia