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What every entrepreneur must know for BIGG Success

2 Things Every Entrepreneur Must Know Today

What every entrepreneur must know for BIGG Success

Listen to this post! Click play to hear George & Mary-Lynn on The BIGG Success Show Podcast (Duration 4:38)

Entrepreneurs need to know more than ever. But when it comes to marketing yourself and delivering an exceptional experience to your customers, every entrepreneur must know two things: know your expertise and know experts.

Know your expertise

First, every entrepreneur needs to know your expertise. It may be what you know or what you can do.

There’s a subject which you know more about or a skill which you can perform better than 99% of the people on the planet.

It seems like a high standard – to say you’re in the top 1% in knowledge or skill. But it really isn’t, especially if you practiced a craft for awhile.

The fact is: Most people don’t know much about most things. Most people can’t do most things well.

That’s not an insult – it’s just recognizing reality. The world is complex. No one can master everything. So focus on mastering one thing.

What is that for you?

Stated differently, what are you known for? Or want to be know for?

This is the key – not just knowing your expertise, but being known for your expertise.

When you know your expertise and stick to it, you can serve your customers like no one else. You can rise above your competitors.

But you can’t stop there – as one of our coaches often reminds us:

There are plenty of undiscovered geniuses
but there are no undiscovered marketers!

So you know what you’re an expert at. Make sure others know it too. Then you can help more people in that way only you can. Don’t they deserve it?

We’re hitting at one of the reasons why every business owner, professional and startup entrepreneur needs a brand today – so you become the go-to guy or gal.

Knowing your expertise is part of forming your brand, which helps you find your focus and stay focused. You have boundaries. You know how you can help.

Know experts

Just as importantly, you know when you can’t help. In those cases, every entrepreneur needs to know experts.

Obviously, experts can help you build your business. That’s why we constantly work with one or more coaches.

But as an entrepreneur, you need to know experts who can help your customers with services related to yours.

You’re the pro in your area. They’re the pros in their spaces. You and your team do your thing; they do theirs with their team. It’s a team of teams.

You serve your respective customers better, so they win. You and your fellow experts both make more money, more dependably. So everybody wins. That’s BIGG success!

What’s your expertise?

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00876-082913.mp3

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Mistakes that Sabotage Success

10 Sure Ways to Sabotage Your Success

Mistakes that Sabotage SuccessListen to this post! Click Play to hear George & Mary-Lynn on The BIGG Success Show Podcast (Duration 5:20)

When it comes to BIGG success, the good news is you only have to get it right once.

But there are some obvious ways to sabotage your success – both before and after – you’ve achieved it.

We’ll share ten of them today:

1) Sabotage your success by expending energy needlessly
Your energy is precious. You need all you can muster for your BIGG important things.

We call those BITs. BITs are tasks and projects which lead to your ultimate goal. Everything else is a needless expenditure of energy.

2) Take unnecessary risk and you’re sure to sabotage your success
The most successful entrepreneurs are not risk lovers. They are incredible risk managers.

Don’t take any risk you don’t absolutely have to. Find a way to mitigate it or eliminate it altogether. Then you can move forward with no fear of loss.

3) You sabotage your success when you allow yourself to get distracted
Time management is great. But even more important today is attention management. Find your focus and stay focused on it.

4) Don’t stay disciplined and you’ll sabotage your success
How well you do at work has a lot to do with what you do or don’t do after work. Temptations will always be there. They’re fun.

But you have to keep your end goal in mind. The price of BIGG success may be to say “no” to things you would love to say “yes” to.

5) You’ll sabotage your success if you worry about yesterday or tomorrow, but not today
Don’t waste a single second on what you wished you had done yesterday. And ditto for tomorrow.

Focus exclusively on today – it’s a fleeting opportunity to make a BIGG impact.

6) Live on past success and you’ll sabotage your success
Winners become losers because they focus on the last win rather than the next one.

When you win, celebrate for a time. Then focus exclusively on what you need to do to move forward again.

7) You’ll sabotage your success if your confidence turns to cockiness
The difference between the two is a fine line. Success breeds confidence.

It should walk hand-in-hand with humility and gratefulness. Then you’ll have the proper mindset to get to the next level of success.

8) Forget what you don’t know and you’ll sabotage your success
This is closely related to the last point but deserves explicit recognition. It’s easy to get caught up in your success. It’s easy to think you know more than you do.

Keep the proper perspective or you’ll take unnecessary risks. See Point 2.

9) You’ll sabotage your success if you stop being hungry
The best state of mind is happy, but not content. Stay hungry.

No matter how much success you achieve, put yourself to the edge so you continue learning.

10) Manage money improperly to sabotage your success
This works two ways – hoard it and you’ll miss out on a whole lot of happiness OR spend it frivolously and risk losing what you worked so hard to build up.

As your wealth grows, invest in professional advisors who can help you make the most of it.

How have you seen people sabotage their success?

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00871-072413.mp3

Image in this post from stock.xchng

lessons from natures best hunters on making money

3 Lessons to Make More Money, More Dependably

lessons from natures best hunters on making money

Listen to this post! Click a player to hear George & Mary-Lynn on The BIGG Success Show Podcast (Duration 5:30)

If you’re a business owner, solopreneur, salesperson or other professional – you’re always thinking about finding customers so you create a steady stream of income.

What if you could generate income more predictably?

What if you didn’t have to work so hard to do it?

Sounds great, doesn’t it? Want to know the key? You just have to…

Think like a wild animal!

We say that because, as we were working over the weekend, we had Nat Geo Wild on in the background. We caught several of the Built for the Kill series. The shows we watched were all about Africa’s natural born killers.

It made us think about the hunt for customers. We hasten to add – we’re NOT suggesting that you look at customers as prey.

Unfortunately, plenty of people still do think like that. It’s the wrong attitude, especially today.

But we learned three lessons about putting food on the table, more dependably, with less effort by thinking like a wild animal:

Reduce risk by knowing where you rule.
Lions rule the land. Crocodiles rule the water. As long as they stick to their respective place, all is well.

But when a croc hunts on land or a lion chases prey into the water, they may quickly find themselves in immense danger. The scale quickly tips.

This serves as a reminder for all of us – stick to your niche unless you’re so hungry it’s worth the risk to stray outside of it.

Don’t be a cheetah. They work too hard.
Cheetahs are beautiful animals. We love seeing them run in slow motion. But slow they aren’t – they’re the fastest land mammal. But here’s something we didn’t know before:

Cheetahs expend so much energy chasing down their prey, they can’t even enjoy their dinner! They have to rest first.

And while they rest, they’re vulnerable. Other animals – like hyenas and lions – claim the cheetahs’ kill about 20% of the time.

So cheetahs often find themselves working to the point of exhaustion to put food on someone else’s table.

Yes, they have their niche. Yes, they do well. But they hunt alone. It costs them dearly.

The lesson for us? Don’t be a cheetah.

Go beyond collaboration. Form a team of teams.
Lions and hyenas are bitter rivals. We gained new respect for hyenas. Yes, they’re scavengers. We learned lions are too.

Most people find lions appealing. Hyenas are ugly.

But they feed well! And the real secret we learned from these shows was from the hyenas.

For every five times a lion pride makes a kill, hyenas know about four of them. And they feed on it three of those five times!

We found that statistic staggering. What’s their secret?

They don’t hunt alone. They hunt together. But so do lions. And if you put a certain number of hyenas up against the same number of lions, the lions win every time.

Hyenas are smart. They call in reinforcement – packs of packs you might say. When they have the numbers, they take on the lions.

We can do the same in our businesses. Collaboration is critical today – don’t be an independent business, become an interdependent one.

But don’t stop there – form a team of teams:

  • So you’re not alone.
  • So you can call in reinforcements when you need them.
  • So you don’t have to work so hard to put food on your table.
  • So you can make more money, more dependably and live life on your own terms. That’s BIGG success!

Let’s talk more about teams. Tell us about you. You can leave a comment below or e-mail us at BiggInfo[at]BiggSuccess[dot]com.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00870-071713.mp3

Image in this post from stock.xchng

Leverage this instead of finances for BIGG Success

Cash Used to be King

Leverage this instead of finances for BIGG Success

Listen to this post! Click play to hear George & Mary-Lynn on The BIGG Success Show Podcast (Duration 3:29)

In the hit movie, Wall Street, Gordon Gekko (played by Michael Douglas) said to his protégé, Bud Fox (Charlie Sheen):

“The key to the game is capital reserves. If you don’t have enough, you can’t piss in the tall weeds with the big dogs.”

How’s your access ability?

We hear it all the time – cash is king. But it’s not just cash that matters; it’s also access to capital.

Large companies generally have that. Small business people often don’t.

So it’s crucial to manage your cash flow wisely. Make sure you’re getting a return on every dollar that goes out your door. Because…

Even if an outlay goes to your Income Statement as an expense,
it should still deliver a return to you or it’s not worth spending the money.

In addition, build up your reserve borrowing capacity. Protect your credit rating like you would any other asset. Then you’ll be able to take advantage of opportunities when they present themselves.

Watch your debt ratios so you could always tap into some money if need be. But also be aware that …

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Sigining Time

How This Mom’s Mission Became a Booming Business

Sigining Time

Listen to this post! Click play to hear George & Mary-Lynn on The BIGG Success Show Podcast (Duration 3:05)

Imagine a playground full of kids playing. Now imagine your child standing all alone. No one will play with her, and she doesn’t understand why.

That’s exactly what happened to Rachel Coleman and she says she will never forget watching her daughter, Leah experience that. The reason the kids wouldn’t play with her wasn’t because they were being mean, it was because they didn’t know how to communicate with her. You see, Leah is deaf.

A mission was born for this mom: teach sign language to her community so that her daughter wouldn’t feel isolated. Rachel would go to churches and schools as often as she could to do that.

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