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Get People to Buy into Your Personal Brand with This

Think about a brand you regularly use. Why do you use it?

Chances are it boils down to this – you’ve come to trust that brand because you know what to expect.

Here’s a little understood point:

It’s better to be consistently average (that means mediocre), than to have occasional spurts of greatness followed by spells of disappointing performance.

Consistency is critical because people like to know what to expect. That’s the reason brands have thrived.

Some of you may remember traveling in the days before chain restaurants and hotels. You never knew what you were going to get. Sometimes it would be great; at other times, it was a disaster.

So the chains grew because people knew what they could expect, no matter where they were. Travelers didn’t want to roll the dice so they settled for the consistency that the chains provided.

So how does all this apply to you and your personal brand?

It comes down to two things – performance and personality.

Performance means delivering on promises. Quality, timeliness, and cost-effectiveness all play into the value you create. Day-to-day, people form perceptions of what you can do. You have to consistently meet those expectations in order to continue building trust in your brand.

How pleasant you are to deal with? How do you handle tough situations? How do you treat people? All these, and more, form expectations of how easy is it to work with you.

One of the biggest destroyers of your personal brand is moodiness. When we’re moody, people don’t know what to expect. They start to avoid us. It’s hard to work with moody people.

You may not be able to prevent moodiness, but you can keep it check. You don’t need to share it with the world!

More on personal branding

For What Will You Be Famous?

3 Tips To Thrive In Your Career

The Best Way to Build Your Personal Brand 

Our bigg quote today comes from George Ross, the man who used to sit at Donald Trump’s right hand on The Apprentice:

“To be successful, you have to be able to relate to people; they
have to be satisfied with your personality to be able to do
business with you and to build a relationship with mutual trust.”

And mutual trust is something you can bank on!

In fact, we used to bank there, but then a bigger bank bought them out!

Next time, we’ll look to man’s best friend for some lessons about friendship. Until then, here’s to your bigg success!

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(Image by rev)

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What You Can Learn From Jugglers

Are you fascinated by jugglers? We are! Around the holidays, we sent our newsletter subscribers a link to an amazing video of a guy juggling six or seven balls AND playing a song on a keyboard! 

How do jugglers keep all those balls going? Since we’re not jugglers, we did some research. We found step-by-step instructions to learn how to juggle, written by Dr. Craig Rusbult. He taught juggling at the University of Washington for ten years.

Can we learn anything from jugglers about balancing our professional and personal lives?

It turns out that we can!

Start with one ball.
You need to start with one ball and get used to the motion and pattern. Practice reaching the same peak time after time. It won’t be easy at first, but over time you’ll naturally control the ball.

To juggle work and life, start with one “ball” – work, family, you-time, or another area. Obviously, you can’t ignore the other areas, but you can, and must, FOCUS on one area to start.

Find the pattern in that area – take it to its peak while keeping it under control. Otherwise, it will control you.

Start adding balls, one at a time.
Once you’ve mastered one ball, add a second. Get used to juggling the two balls while staying in control. Then add another. You’ll see that it’s not that hard to juggle three balls because you only have one ball in the air at a time.

In your real life, add a second area and give it the attention it deserves. Then add a third. At any given moment, you’ll only have one ball in play. However, you’re always planning to put the next one in play. You’re juggling your life like a pro!

4 tips to become a great work-life juggler

  • Practice, practice, practice
  • Like anything else, the more you do it, the easier it gets.

  • Find your rhythm
  • Consistency is the key – you know what to expect. You’ve established patterns of behavior. Your balls peak at the same height, which keeps your timing in check.

  • Keep it going.
  • Getting started is the hard part. Once you get it going and find your rhythm, it just naturally happens. You’re relaxed – you don’t have to force it, you’re just going with the flow.

  • Maintain a positive attitude
  • Don’t worry about dropping the ball. You’re not perfect. Don’t expect yourself to be. Just smile and start juggling again!

How do you juggle all the balls in your life? Leave us a Comment.

Our Bigg Quote comes from Thomas Merton:

“Happiness is not a matter of intensity
but of balance, order, rhythm and harmony.”

It’s fun to watch a juggler, but the act always comes to an end. Learn to juggle your life because your show must go on!

Next time, we’ll discuss what to do when you have more potential than your job offers. Until then, here’s to your bigg success!

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