Think about a brand you regularly use. Why do you use it?
Chances are it boils down to this – you’ve come to trust that brand because you know what to expect.
Here’s a little understood point:
Consistency is critical because people like to know what to expect. That’s the reason brands have thrived.
Some of you may remember traveling in the days before chain restaurants and hotels. You never knew what you were going to get. Sometimes it would be great; at other times, it was a disaster.
So the chains grew because people knew what they could expect, no matter where they were. Travelers didn’t want to roll the dice so they settled for the consistency that the chains provided.
So how does all this apply to you and your personal brand?
It comes down to two things – performance and personality.
Performance means delivering on promises. Quality, timeliness, and cost-effectiveness all play into the value you create. Day-to-day, people form perceptions of what you can do. You have to consistently meet those expectations in order to continue building trust in your brand.
How pleasant you are to deal with? How do you handle tough situations? How do you treat people? All these, and more, form expectations of how easy is it to work with you.
One of the biggest destroyers of your personal brand is moodiness. When we’re moody, people don’t know what to expect. They start to avoid us. It’s hard to work with moody people.
You may not be able to prevent moodiness, but you can keep it check. You don’t need to share it with the world!
More on personal branding
Our bigg quote today comes from George Ross, the man who used to sit at Donald Trump’s right hand on The Apprentice:
have to be satisfied with your personality to be able to do
business with you and to build a relationship with mutual trust.”
And mutual trust is something you can bank on!
In fact, we used to bank there, but then a bigger bank bought them out!
Next time, we’ll look to man’s best friend for some lessons about friendship. Until then, here’s to your bigg success!
(Image by rev)