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Women Can’t Win

According to Catalyst, an organization that studies women in the workplace, gender stereotypes still play a major role in how women are judged. If they act consistently with female stereotypes, their competence is questioned. But if their behavior is consistent with that of the stereotypical male, they’re viewed as being too tough.

Catalyst has done these studies all around the world. They’ve found that the characteristics of a good leader vary from region to region. But whatever is considered ideal, women fall short.

So it would seem that women can’t win.

We understand that you can’t change people’s perceptions. To be more direct, you can’t change bias that’s based on stereotypes. You can’t control anyone else.

So why worry about it? Focus on what you CAN control – how you conduct yourself and your business. You are the CEO of the most important organization in the world – YOU, Inc.

So today we’ll offer 3 tips to overcome stereotypes, gender-based or otherwise.

Tip #1 – Be yourself.
You can’t change opinions that can’t be changed. But if people like you, or at least respect you, you’ll succeed. So if you’re a nurturing person, nurture. If you’re assertive, be assertive.

Don’t try to please everybody. Don’t second guess who you are. Don’t try to become what someone else wants you to be. And don’t ever apologize for who you are.

Tip #2 – Promote yourself.

Make sure you’re getting the credit that you deserve. Don’t be so humble. Make sure you keep document what you’ve done. Make your boss aware of it. Then you’ll be in demand – with your current company or a new one.

Tip #3 – If all else fails, find a different workplace.
If your boss or your company isn’t supporting you, move on to a company that will. If you’re not completely ready, start making preparations. And that doesn’t have anything to do with preparation H! This isn’t an easy solution, but you have to go for what you want in life.

Tip #3B – Start your own business.
Create a workplace where you’d like to work. That’s the motivation for a lot of women starting a business. And women are starting businesses today at three times the rate of men.

Turning stereotypes upside down
Here’s something that we found very interesting – traits that are often viewed as negatives in the corporate world are being turned into advantages in the entrepreneurial world.

Margaret Heffernan wrote a great book, How She Does It: How Women Entrepreneurs Are Changing the Rules of Business. She says that female entrepreneurs emphasize values and relationships. They create a culture that includes employees, customers, and the community at large.

The result – they are building companies that last AND make a contribution. Doesn’t that sound like good leadership?

How have you beat stereotypes, gender or otherwise?
Share it with us by leaving a Comment below!

Our bigg quote is by Anonymous.

“Some leaders are born women.”

But no one is born a leader. You have to take action, but you can do it! After all, you’ve come a long way, baby!

Next time, we’ll sit down at the negotiating table for some delicious tips to negotiate your next deal. The women are having steak … the men are having quiche … how’s that for beating stereotypes?

Until then, here’s to your bigg success!

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Find Your Fortune Through Promiscuity

Don’t be alarmed – we just thought it was a catchy title. Nothing explicit here!

A lot of very successful entrepreneurs have multiple businesses. So today, we’ll look at starting the “other” business!

Benefits of the other business

#1 – Your Compensation
You have one business now. So you can draw one salary. When you have two businesses, you get two salaries!

Your current business pays for your company car. Why not have two businesses so you can have two cars? And two expense accounts. Two planes! You get the idea!

There may be better ways to do this, but that’s beyond the scope of today’s blog.

# 2 — Diversification
Basic financial theory says you should diversify – don’t put all of your eggs in one basket!

If you have one business, you’re completely subject to the ups and downs of that one business. With two businesses, one may pull the other one up during times of adversity and vice versa.

#3 – Your Wealth
Entrepreneurs have most of their wealth tied up in a single asset, but they typically have more wealth than the average homeowner. So owning a business is a great way to build wealth. Why not double the pleasure and own two?

One reason not to do it
Obviously, there are many reasons NOT to do this, but space doesn’t allow a full discussion. Let’s look at one – how to maximize your opportunity while minimizing your complications.

Ask yourself this question – how much can you grow your existing business? If it’s still significant, stick with what you have. Growth consumes money, so keep it in your existing business to maximize that opportunity.

Why take on the complication of the other business if what you have now is satisfying you?

Borrow a page from bigg business – feed what’s growing. It’s evolutionary. But as its growth winds down, get revolutionary – find the other business!

How to know you’re ready
Let’s assume that you’ve taken your business as far as you can. It’s still a good business, but it’s hit a plateau. There are two sides to knowing if it’s time for you to move on:

  • Your head – Is your baby ready for you to leave?
  • Your heart – Are you ready to leave your baby?

Here’s a great technique to listen to your head and your heart – take an extended vacation!

For you workaholics, this may require baby steps. If you haven’t been on a vacation for awhile, take an extended weekend. Then get away for a week. After that, make it two. Work yourself up to at least a month away.

You’ll find out if you’re emotionally ready to leave. You’ll also learn how your business functions without you. Who calls? Why? What are the problems?

If no one calls, you’re probably ready to go for it. The worst case scenario is that you’ll come back with the knowledge you need to get ready.

If you’re interested in pursuing a second business, get our FREE special report, Don’t Make These Mistakes When You Start Your Second Business.

You’ll learn important lessons that often trip up second-time entrepreneurs, even those who have succeeded wildly the first time out.

Just e-mail us: bigginfo@biggsuccess.com
Type “2nd business report” in the subject line.

Our bigg quote today is by Michael Gerber, the great author and entrepreneurial guru.

“The entrepreneur is our visionary, the creator in each of us. We're born with that quality and it defines our lives as we respond to what we see, hear, feel, and experience. It is developed, nurtured, and given space to flourish or is squelched, thwarted, without air or stimulation, and dies.”

So if you’re getting the itch, it may be time to pursue the “other” business.

Next time, we’ll discuss why women can’t win. Things could get heated on the show! Until then, here’s to your bigg success!

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