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Profitable Passions – Part 2

career_renegade Today, we continue our conversation with Jonathan Fields, author of the great new book Career Renegade: How to Make a Great Living Doing What You Love.

Last time, Jonathan discussed why it’s so important, especially in tough times like these, to understand how to operate online because it’s an inexpensive way to swap work for money. Let’s get back to the conversation …

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georgeJonathan, I believe that really good entrepreneurs are masters at minimizing risk. I think one of the great secrets of being online is that you can test concepts with a relatively small amount of money compared to what it used to cost us in the real world. You find out fairly quickly whether or not that concept can get traction. If it doesn’t, you move on. If it does, you keep funding it.

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jonathanThat’s such a great observation. We were talking briefly before we started recording. You said that it seems like everything I do is a success. And I said, “No, everything that lasts that I do is a success.”

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Test, listen, adapt

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marylynnBecause you have two successful blogs, you have this book and then you have best yoga center in New York? You have the magic touch.

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jonathanI do a lot of different things. I’ve had failures offline and I’ve had failures online. I will continue to have many more failures in both worlds. I can tell you, hands down, that I have lost so much less money in my online failures. I’m able to jump back in to the next adventure in the blink of an eye online. Whereas when something goes wrong offline, you have a substantial amount more money, overhead or time invested in it. Everything is recoverable in my mind, but it takes longer. It may take months or years. In the online world, I’m sort of off and running. I have tried and failed online too many times to count, but that’s just part of being an entrepreneur. You’re constantly testing. The ability to listen and adapt are critical to survival, whether you’re online or offline.

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Getting started online

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marylynnSo for our audience, Jonathan – they may be thinking, “This sounds interesting. I may like to explore this online world. But I have no idea how to build a web site. I have no idea how to get started with an online business.” What would be some critical, career renegade, first steps for someone like that?

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jonathan
Step 1 – Buy my book!

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marylynn
Ha-ha, good suggestion! Does your book help walk people through that?

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jonathanIt’s interesting. When I started writing this book, I didn’t intend for it to have so much online advice, but it turned into a massive encyclopedia of references answering that question. So, if you’re interested in blogging, starting an information business, or figuring out how to turn your knowledge into a revenue stream – not just little products but real businesses – the book offers a ton of information. It also offers a ton of links and resources to other places where you can go a lot deeper because I don’t believe any one book is capable of covering the entire space. Beyond that, though, there is so much free information when you start to explore the blogosphere. I would start out with an idea, with what interests you. Search on it. Find the blogs where people write on a regular basis. To me, one of the critical things for almost anybody who is trying to build a reputation as a leader in any field is blogging. That’s something you can leverage into working for someone else or starting your own business. To me, it’s an amazing way to position yourself as the go-to person in your field of interest in an astonishingly short period of time. Anybody can start a blog, probably in less than an hour, and it costs almost nothing to do.

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georgeI became a renegade because I couldn’t find anybody to pay me what I thought I was worth. Then I found out I couldn’t afford to pay myself what I thought I was worth. What do you do about that? I had to adjust the value a little bit, but over time it’s been just fine!

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A very special offer

Jonathan amazed us with a special offer for you. He’s put together a sixteen-hour video training course called Career Renegade Flight School. You could expect to pay $1,000 for similar programs. He’s giving it away for a short while with proof that you’ve purchased his book. Go to Career Renegade to learn more.

Thanks, Jonathan, for the great advice!

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Thanks so much for stopping by our site today. Next time we ask, “Is your idea worth your money?” Until then, here’s to your bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00320-013009.mp3

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Seth Godin on Tribes: Part 3

tribes
On The Bigg Success Show, we’ve been talking with Seth Godin about his incredible new book, Tribes. So far we’ve discussed:

Part I: what a tribe is, what the leader does, and why quality trumps quantity

Part II: why Seth became a leader, the power of one, and the importance of leverage

Today we wrap up our conversation. Let’s get to it!

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Change and chaos creates opportunity

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Strategies for Becoming More Confident

By Bigg Success Staff
09-11-08

Life Skills

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The difference between those who are successful and those who succeed bigg is confidence. Elite athletes and those who are peak performers in their career have high self-confidence.

Here are some of the techniques they use to be at the top of their game:

Practice Consistently

The only way to be ready to "step up" is to put in the work. When the game is on the line, the Yankees are always happy to see Derek Jeter at the plate. When the pressure is on, Derek shines. Experience, along with countless hours of practice, allows us to master our craft and perform confidently.

Disregard Doubt

If we focus on what we can do, rather than what we cannot do, we can overcome self-doubt. Where is the benefit of worrying about the unknown? Winners push down feelings of doubt, by focusing what they know they can do to finish the task at hand.

Try Harder

If we label a defeat as a "failure", we are telling ourselves we lack ability and count ourselves out. Confident people never admit to defeat or feel defeated. They just try harder to achieve their goal next time. They look for ways to improve their effort through preparation, concentration, skill execution, or other factors.

Play to Win

When we play not to lose, our focus is negative and reactive. When we play to win, we aren't afraid to take chances and take control.

Manage Emotions

When we face adversity without confidence, we tend to get angry, upset, depressed, or pessimistic. When things don't go our way and we are confident, we don't get emotional, we don't give up, and we find a way to overcome the situation.

Success Breeds Confidence

Bring more success your way, by recalling your past successes. Remember your accomplishments and that feeling of success. Remind yourself that you can do it!

Find Success

Confident people recognize their accomplishments on a consistent basis. They set small achievable goals along with bigg ones. They structure success into their daily lives by setting and accomplishing meaningful, attainable goals.

Success Networks

Confident people reach out for help to get to where they want to be. If you want to learn how to do something, find someone who is successfully doing it and learn from them.

Success Talk

Confident people say the words "I can" and "I will".  Their self talk is never doubting and negative, but rather instructional and motivational.

Look Successful

Act confident to feel confident, even if things aren't going your way. Confident people always stand up straight, walk with a bounce in their step, and keep a smile on their face. Acting confident helps you feel confident which makes you look confident. 

*Improve your self-confidence by identifying your abilities and positive attributes. Complete the Finding Your Self-Confidence worksheet.

Hear today’s lesson and laugh on The Bigg Success Show

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Famous People Who Succeeded by Not Listening

image of an ear There’s a great page on the Emory University site called They Did Not Give Up. It shows things that were said to, or situations that were faced by, a number of famous people.

Some examples

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You Can Avoid the Mistakes that Brought this Business Down

quote There’s a great post by Roger Ehrenberg on his Information Arbitrage site. Roger was an investor, board member and leader in Monitor110, a company that planned to become the internet version of Bloomberg. The team had impressive credentials, but ultimately the business didn’t make it.

Roger spells out the reasons why. We admire him for sharing these lessons because most of us don’t like to talk about our failures. These are mistakes that any of us could make, so he provides a great opportunity to learn from others. But even more than that, it’s the way he wrote about it that impressed us – he doesn’t cast blame; he just discusses the lessons he learned in the hopes that we may benefit. And we did!

That’s why we highly recommend that you read the whole post. We’ll hit his highlights here.
 

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7 mistakes that led to the demise of this business

#1 – No single leader
Monitor110 had two leaders – a technology person who was one of the founders and Roger, who was a business person. Roger said this structure just didn’t work.

This reminded us of the number of times we’ve seen two people start a business. It’s pretty common to split everything 50/50. But it’s a recipe for disaster. In almost all cases, there has to be someone who has the final say for a business to succeed.

#2 – The technology-side drove the business
This made us think of the number of entrepreneurs who start a business in their craft. They’re technically oriented. They love their product or service, but they ignore what the customer wants and needs.

#3 – Too much PR too early
Roger’s company was featured on the cover of the Financial Times. You wouldn’t think that would be a problem, would you? But Roger says this raised the bar with everyone – customers, themselves, and financiers … which led to the next problem.

#4 – Too much money
Too much PR. Which led to too much money. Sounds like a company that’s been blessed. But Roger says the blessing turned into a curse.

  • Because of the great PR, expectations went up significantly.
  • Within the financial community, so money flowed in
  • With their customers
  • And most importantly – with the people of Monitor110.

With all these high expectations, they didn’t push a product to market because it needed to be just right. And that didn’t matter because they had a cushion of cash.

#5 – Not enough customer feedback

By now, you see how all of these mistakes were interrelated. Because of the great publicity, they were afraid to show the customers what they had. They didn’t want to disappoint them and be disappointed. But it wasn’t a problem at the time because they had plenty of money. One mistake was feeding another which was feeding yet another.

#6 – Slow to adapt to the market
On a post not long ago, we talked about a military concept called OODA loops. OODA is an acronym for Observe, Orient, Decide, Act. The idea behind the concept is that by getting into the loop, you gain information. Then, by adapting to what you’ve learned, you gain a competitive advantage.

#7 – Disagreements about strategy
This stemmed from the technology side and the business side not being able to come to terms. It’s also an outflow of Mistake #1 – without a single leader, it’s hard to have a clear vision.

Just get started!

All of this made us think of the saying, “You don’t have to get it perfect; you just have to get it going. That’s one of the things that we did with Bigg Success. We talked to a lot of people who had all kinds of great ideas. Some diametrically opposed to each other! We could have easily just got caught in the quagmire.

Ultimately, we just launched. It wasn’t perfect – we knew that. We’ve learned a lot. There are things we would do differently if we had it all to do over again. But by launching, we were able to learn from the most important people of all – our community. We learned from you.

We’re happy to let you know that you’ll be seeing some bigg additions in the near future. So keep checking in and let us know what you think! We’re listening!

 

 

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