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Chris Brogan on Google+ for Business – Part 3

Google+ for Business Book Cover | Interview with Chris BroganWe wrapped up our discussion with
Chris Brogan today on The BIGG Success Show. Chris is the President of
Human Business Works, a media and
education company.

He is the New York Times best-selling author of Trust Agents, Social Media 101, and his latest Google+ for Business.

In Part 1, Chris shared why small businesses & entrepreneurs should get on board with Google+. Last time, he talked about the primary difference between Google+ and Facebook, Twitter, and LinkedIn.

Listen to this show to discover:

  • what a “warm” sell is
  • why it converts.
  • how social media helps you build relationships for your “warm” sell
  • why social media is such a great way for your customers to share their good buying experiences with you

Click a player to hear Chris talk with George & Mary-Lynn on The BIGG Success Show Podcast. (Show length 4:25)


iPhone/iPad/Mobile Podcast Player

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We’ve followed Chris’ work since before we started BIGG success. He influences our thinking almost daily.

He’s done it again with Google+ for Business. We know you’ll benefit greatly from reading this book.

We thank Chris for sharing his wisdom with us. And we thank you for the gift or your time. Until tomorrow, here’s to your BIGG success!

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00801-041212.mp3

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Chris Brogan on Google+ for Business – Part 2

Google+ for Business Book Cover | Interview with Chris BroganOn The BIGG Success Show today, we continued our conversation with Chris Brogan. He is the President of Human Business Works, a media and education company.

He is the New York Times best-selling author of Trust Agents, Social Media 101, and his latest Google+ for Business.

Last time, we discussed why small businesses & entrepreneurs should get on board with Google+. In this session, you’ll hear:

  • why Google+ is “more open than Facebook, more deep than Twitter, more rounded than LinkedIn”
  • what Circles are and how they work
  • why segmenting your Circles is such a valuable tool
  • a unique way to distribute “how-to” information to your customers using Google+
  • content marketing strategies that keep people engaged with your business
  • how to combine your personal & professional lives on any social media channel

Click a player to hear Chris talk with George & Mary-Lynn on The BIGG Success Show Podcast. (Show length 10:00)


iPhone/iPad/Mobile Podcast Player

[haiku url=”http://traffic.libsyn.com/biggsuccess/00800-041112.mp3″ title=”The BIGG Success Show #800″]
Google+ for Business is a fantastic book which we highly recommend to you.

Please check back tomorrow when Chris tells us what a “warm” sell is.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00800-041112.mp3

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Chris Brogan on Google+ for Business – Part 1

Google+ for Business Book Cover | Interview with Chris BroganWe were honored today to chat with
Chris Brogan
on The BIGG Success Show. In
case you don’t know Chris, he is the President
of Human Business Works, a media and education company. He is one of the original Trust Agents, the title of a New York Times best-selling book he co-authored.

He’s one of the superstars of social media according to Forbes and Ad Age. We could go on and one but we’ll also just include that he’s one of our absolute favorite people.

He’s here to chat with us today about Google+ for Business, his latest book. Listen to this first of a three-part interview to discover:

  • what “human business” means
  • the three edges to the triangle of your community
  • why you need all three to make your business work
  • why small business owners and entrepreneurs should get on Google+
  • How “search + your world” will effect the way your business comes up in Google Search

Click a player to hear Chris talk with George & Mary-Lynn on The BIGG Success Show Podcast. (Show length 7:55)


iPhone/iPad/Mobile Podcast Player

[haiku url=”http://traffic.libsyn.com/biggsuccess/00799-041012.mp3″ title=”The BIGG Success Show #799″]
We highly recommend that you check out Chris’ work and get his book Google+ for Business.

Join us next time when Chris tells us why Google+ is “more open than Facebook, more deep than Twitter, more rounded than LinkedIn.”

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00799-041012.mp3

Image of a credit score with the blog post title: The 5 Components of Your Credit Rating

The 5 Components of Your Credit Rating

Image of a credit score with the blog post title: The 5 Components of Your Credit Rating

BIGG success is life on your own terms. Our focus today is on money, one of the five elements of BIGG success.

Specifically, we want to talk about an asset that is particularly valuable now. Yet it doesn’t show up on your Balance Sheet. It’s your credit rating, or credit score.

Read more

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Apologies – The Good

interactiveamy_dominos_crew.jpgToday on The Bigg Success Show, we were thrilled to welcome Amy Ravit Korin, also known as interactiveAmy. She’s a social media consultant to individuals, local businesses and Fortune 500 companies. We met Amy at SOBCon, the business school for bloggers. Amy has so much personality that, once you meet her, you’ll never forget her! So let’s get to the conversation …

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marylynnAmy, you told us this incredible story that we want you to share with our whole community. You recently ordered some pizza from Domino’s. But it took an hour to get the order to you and, when it arrived, it wasn’t right. What happened next?

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amyI called the store and they said they would send over another one. I’m also very active on Twitter – as a social media consultant it is one of my preferred methods of communicating. So I tweeted what had happened. I was just venting my frustration.

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georgeAnd that's when Ramon De Leon, who is the owner of the local Dominos stepped in, right?

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amyYes! He twittered me right away and asked which location I ordered the pizza from.

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Get in on the conversation

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marylynnThis is a good thing for local business owners to understand. Since you are a social media consultant, Amy, how did Ramon know that you had tweeted about him?

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amyThere are great tools out there that allow you to monitor the real time feed of what's being said on Twitter. Ramon probably had an alert set up for the word “Domino’s” or “Domino’s Chicago.” You can use any term that's relevant for you. In addition, you could also set up a Google Alert, which will alert you whenever your name, brand, or company is mentioned on the Internet. So Ramon said that he would remedy the situation and be back in touch when he had more information. I figured I was going to get a credit for free cinnamon sticks the next time I placed an order. Imagine my surprise when I woke up the next morning, logged onto Twitter, and saw a tweet from @DPZRAMON. It said, "Amy, we want to make it up to you, please click on this link." The link took me to a video apology from Ramon, who is the owner of six Domino’s franchises in Chicago. He was standing there with Junior, who is the General Manager of the store where I ordered my pizza. They were offering an apology for what had happened that previous night.

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The buzz begins

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marylynnLike a lot of people, we've watched that video. I really liked that the apology was very sincere!

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amyYeah, what's so crazy is, just this morning, I actually got a tweet from Ramon. He said that video has been embedded on over 30,000 websites! And this is not just 30,000 watching the video; this is 30,000 people who think it's noteworthy enough to feature on their website.

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Wow!

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marylynnAnd in this video, not only did Ramon apologize to you – and promise to make it up to you – he said that they were going to wow you! Now that's more than cinnamon sticks. So what did they do to wow you?

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amyFirst of all, I was totally wowed by this video apology. I had never seen or heard of anything like it. Well as it turns out, I'm also involved in the Social Media Club of Chicago. We hosted an event on Thursday, April 30th – the kick-off to SOBCon. It was a great event where we had all kinds of Chicago social media minds in addition to friends from all over the country. Independently of this video apology, Domino’s was already secured as an event sponsor. So if that wasn’t enough, Domino’s showed up with over 100 pizzas for our club. They also brought a personal pizza for interactiveAmy, with my name all over the box. Ramon delivered it himself.

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george
So he didn't delegate this!

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amyNo, he didn't! Not only was he there, he was really excited about it. He couldn't wait to meet everybody who had heard about him after the video apology. But he was most excited to come and meet me, which was really cool.

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george
And who can blame him, Amy? We know you!

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amyHe also brought some members of his team including Junior. And it was his day off! In addition to the personalized interactiveAmy pizza, Junior also brought me a dozen roses in my favorite color, fuchsia. See video of interactiveAmy with DPZRAMON and Junior.

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marylynnHow on earth did he know your favorite color? He must have visited your website where that color is so strong.

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amyThat's true. I don't know if he did his back end research or if he just took a guess that women like bright pink.

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marylynnWell, I am just wowed by all of this. It’s just incredible!

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interactiveAmy and DPZRAMON

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The conversation begins when a mistake is made

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amyI thought so too. Ramon and I are still in touch. He has become an example of what great customer service is and can be – how to take steps to forge relationships with your customers which is a huge opportunity. When somebody makes a mistake, it doesn't have to be the end of the conversation. It really should be the beginning.

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georgeThat's a great point, Amy. But you could have just said nothing and not gone back to Domino’s. Instead you said something – not even expecting a response – but he responded in such a magnificent way that you've talked about it ever since. Plus 30,000 bloggers have talked about it too!

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amyExactly. As the owner of my own social media company, this is definitely something I try to advise business on, from small mom & pops all the way up the Fortune 500 ladder. Take any opportunity to engage in a conversation about your brand, product or service. And listen – especially when someone says something that might not be the most flattering. It’s a great way to get insight and take steps to remedy the problem. So first you have to listen. Then you can engage. You can become part of the conversation and take the necessary steps to forge your relationship going forward.

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georgeThose are great points, Amy. Here’s what I’ve learned – if you need a case study for your social media consulting business, just be your own.

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amy
I think that's a lesson to all of us … go out there and make things happen!

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Get the tips and tools you need to be a BIGG success.
Subscribe to the Bigg Success Weekly – it’s FREE!

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Thanks Ramon for being a shining example of great customer service.

And thanks Amy for sharing your story with us.

And thank you for reading our post today.

Bigg Question

Have you been impressed with the response to a complaint? Share that with us by leaving a comment below, e-mailing us at bigginfo@biggsuccess.com or calling us at 877.988.BIGG(2444).

Please join us next time when we’ll continue on this thread. We’ll discuss bad and ugly apologies. Until then, here’s to your bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00392-051209.mp3

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(Image in today's post provided by interactiveAmy)