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Chris Brogan on Google+ for Business – Part 3

Google+ for Business Book Cover | Interview with Chris BroganWe wrapped up our discussion with
Chris Brogan today on The BIGG Success Show. Chris is the President of
Human Business Works, a media and
education company.

He is the New York Times best-selling author of Trust Agents, Social Media 101, and his latest Google+ for Business.

In Part 1, Chris shared why small businesses & entrepreneurs should get on board with Google+. Last time, he talked about the primary difference between Google+ and Facebook, Twitter, and LinkedIn.

Listen to this show to discover:

  • what a “warm” sell is
  • why it converts.
  • how social media helps you build relationships for your “warm” sell
  • why social media is such a great way for your customers to share their good buying experiences with you

Click a player to hear Chris talk with George & Mary-Lynn on The BIGG Success Show Podcast. (Show length 4:25)


iPhone/iPad/Mobile Podcast Player

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We’ve followed Chris’ work since before we started BIGG success. He influences our thinking almost daily.

He’s done it again with Google+ for Business. We know you’ll benefit greatly from reading this book.

We thank Chris for sharing his wisdom with us. And we thank you for the gift or your time. Until tomorrow, here’s to your BIGG success!

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00801-041212.mp3

Chris Brogan on Google+ for Business – Part 2

Google+ for Business Book Cover | Interview with Chris BroganOn The BIGG Success Show today, we continued our conversation with Chris Brogan. He is the President of Human Business Works, a media and education company.

He is the New York Times best-selling author of Trust Agents, Social Media 101, and his latest Google+ for Business.

Last time, we discussed why small businesses & entrepreneurs should get on board with Google+. In this session, you’ll hear:

  • why Google+ is “more open than Facebook, more deep than Twitter, more rounded than LinkedIn”
  • what Circles are and how they work
  • why segmenting your Circles is such a valuable tool
  • a unique way to distribute “how-to” information to your customers using Google+
  • content marketing strategies that keep people engaged with your business
  • how to combine your personal & professional lives on any social media channel

Click a player to hear Chris talk with George & Mary-Lynn on The BIGG Success Show Podcast. (Show length 10:00)


iPhone/iPad/Mobile Podcast Player

[haiku url=”http://traffic.libsyn.com/biggsuccess/00800-041112.mp3″ title=”The BIGG Success Show #800″]
Google+ for Business is a fantastic book which we highly recommend to you.

Please check back tomorrow when Chris tells us what a “warm” sell is.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00800-041112.mp3

Chris Brogan on Google+ for Business – Part 1

Google+ for Business Book Cover | Interview with Chris BroganWe were honored today to chat with
Chris Brogan
on The BIGG Success Show. In
case you don’t know Chris, he is the President
of Human Business Works, a media and education company. He is one of the original Trust Agents, the title of a New York Times best-selling book he co-authored.

He’s one of the superstars of social media according to Forbes and Ad Age. We could go on and one but we’ll also just include that he’s one of our absolute favorite people.

He’s here to chat with us today about Google+ for Business, his latest book. Listen to this first of a three-part interview to discover:

  • what “human business” means
  • the three edges to the triangle of your community
  • why you need all three to make your business work
  • why small business owners and entrepreneurs should get on Google+
  • How “search + your world” will effect the way your business comes up in Google Search

Click a player to hear Chris talk with George & Mary-Lynn on The BIGG Success Show Podcast. (Show length 7:55)


iPhone/iPad/Mobile Podcast Player

[haiku url=”http://traffic.libsyn.com/biggsuccess/00799-041012.mp3″ title=”The BIGG Success Show #799″]
We highly recommend that you check out Chris’ work and get his book Google+ for Business.

Join us next time when Chris tells us why Google+ is “more open than Facebook, more deep than Twitter, more rounded than LinkedIn.”

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00799-041012.mp3

The 5 Components of Your Credit Rating

credit_cardsBigg success is life on your own terms. Our focus today is on money, one of the five elements of bigg success.

Specifically, we want to talk about an asset that is particularly valuable now. Yet it doesn’t show up on your Balance Sheet. It’s your credit score.

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Target credit

This was highlighted in a recent post over at Mashable about Google ads targeting people with high credit scores. People with good credit are positioned to take advantage of these times. Not just with consumer goods, but also with investment opportunities. There are some great deals out there on real estate and businesses.

In addition, people with good credit will get better rates on the money they borrow. So if you have a good credit score, protect it like any other asset.

FICO

FICO was developed by the Fair Isaac Corporation. They have a great piece that explains how your FICO score is determined [PDF]. We’ll summarize it here, but we highly recommend you read their article if you want to know all the details.

Your FICO score can range from 300 to 850. Obviously, higher scores are better. Anything over 720 is considered SuperPrime according to the Mashable post. These are the people Google is targeting in their new ad program.

We’ll look at the five components of your FICO score (along with the weight given to each one for the general population).

Your payment history (35%)

Pay your bills on time. It’s probably no surprise that this is the single biggest factor in determining your score. If you’re not current, work hard to get current and stay there.

The amounts you owe (30%)

We found it interesting that, even if you pay your credit card balance in full every month, you may still show a balance on your credit report. It shows the balance posted on your most recent statement.

One myth they debunk is that you should close accounts so you don’t have too many credit cards. If you’re in good standing with no balance on an account, it doesn’t affect your FICO score.

However, you are better off having fewer cards with a balance. It’s also better to have a small amount outstanding compared to your available credit line.

Be careful not to have too much credit available. It can actually hurt your FICO score. So don’t get, or keep, credit cards you know you’ll never use.

Length of credit history (15%)

Here they look at the age of your accounts in general as well as how long it’s been since you used your account. One tidbit we found interesting:

If you just established credit for the first time, you’ll hurt your FICO score if you open too many accounts too quickly.

New credit (10%)

Here they look at what’s going on now. What credit have you applied for recently? How are you doing on those payments?

This is good news for people coming out of a period of late payments. Just remember, though, it gets a relatively small weighting.

The types of credit you use (10%)

You want a mix of both revolving credit lines and installment debt. For example, a credit card along with a car loan would include both types of credit.

Your credit rating is an important asset. It affects your credit capacity. Your credit capacity may help you fund your next bigg opportunity!

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Thanks for sharing some of your time with us today. Please join us next time when we talk about a higher level of problem-solving. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00431-070709.mp3

Related posts

Savers Spenders and Investors

Squirrels, Nuts and Business Cycles

(Image by Andres Rueda,CC 2.0)

Apologies – The Good

interactiveamy_dominos_crew.jpgToday on The Bigg Success Show, we were thrilled to welcome Amy Ravit Korin, also known as interactiveAmy. She’s a social media consultant to individuals, local businesses and Fortune 500 companies. We met Amy at SOBCon, the business school for bloggers. Amy has so much personality that, once you meet her, you’ll never forget her! So let’s get to the conversation …

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marylynnAmy, you told us this incredible story that we want you to share with our whole community. You recently ordered some pizza from Domino’s. But it took an hour to get the order to you and, when it arrived, it wasn’t right. What happened next?

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amyI called the store and they said they would send over another one. I’m also very active on Twitter – as a social media consultant it is one of my preferred methods of communicating. So I tweeted what had happened. I was just venting my frustration.

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georgeAnd that's when Ramon De Leon, who is the owner of the local Dominos stepped in, right?

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amyYes! He twittered me right away and asked which location I ordered the pizza from.

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Get in on the conversation

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marylynnThis is a good thing for local business owners to understand. Since you are a social media consultant, Amy, how did Ramon know that you had tweeted about him?

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amyThere are great tools out there that allow you to monitor the real time feed of what's being said on Twitter. Ramon probably had an alert set up for the word “Domino’s” or “Domino’s Chicago.” You can use any term that's relevant for you. In addition, you could also set up a Google Alert, which will alert you whenever your name, brand, or company is mentioned on the Internet. So Ramon said that he would remedy the situation and be back in touch when he had more information. I figured I was going to get a credit for free cinnamon sticks the next time I placed an order. Imagine my surprise when I woke up the next morning, logged onto Twitter, and saw a tweet from @DPZRAMON. It said, "Amy, we want to make it up to you, please click on this link." The link took me to a video apology from Ramon, who is the owner of six Domino’s franchises in Chicago. He was standing there with Junior, who is the General Manager of the store where I ordered my pizza. They were offering an apology for what had happened that previous night.

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The buzz begins

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marylynnLike a lot of people, we've watched that video. I really liked that the apology was very sincere!

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amyYeah, what's so crazy is, just this morning, I actually got a tweet from Ramon. He said that video has been embedded on over 30,000 websites! And this is not just 30,000 watching the video; this is 30,000 people who think it's noteworthy enough to feature on their website.

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Wow!

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marylynnAnd in this video, not only did Ramon apologize to you – and promise to make it up to you – he said that they were going to wow you! Now that's more than cinnamon sticks. So what did they do to wow you?

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amyFirst of all, I was totally wowed by this video apology. I had never seen or heard of anything like it. Well as it turns out, I'm also involved in the Social Media Club of Chicago. We hosted an event on Thursday, April 30th – the kick-off to SOBCon. It was a great event where we had all kinds of Chicago social media minds in addition to friends from all over the country. Independently of this video apology, Domino’s was already secured as an event sponsor. So if that wasn’t enough, Domino’s showed up with over 100 pizzas for our club. They also brought a personal pizza for interactiveAmy, with my name all over the box. Ramon delivered it himself.

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george
So he didn't delegate this!

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amyNo, he didn't! Not only was he there, he was really excited about it. He couldn't wait to meet everybody who had heard about him after the video apology. But he was most excited to come and meet me, which was really cool.

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george
And who can blame him, Amy? We know you!

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amyHe also brought some members of his team including Junior. And it was his day off! In addition to the personalized interactiveAmy pizza, Junior also brought me a dozen roses in my favorite color, fuchsia. See video of interactiveAmy with DPZRAMON and Junior.

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marylynnHow on earth did he know your favorite color? He must have visited your website where that color is so strong.

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amyThat's true. I don't know if he did his back end research or if he just took a guess that women like bright pink.

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marylynnWell, I am just wowed by all of this. It’s just incredible!

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interactiveAmy and DPZRAMON

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The conversation begins when a mistake is made

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amyI thought so too. Ramon and I are still in touch. He has become an example of what great customer service is and can be – how to take steps to forge relationships with your customers which is a huge opportunity. When somebody makes a mistake, it doesn't have to be the end of the conversation. It really should be the beginning.

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georgeThat's a great point, Amy. But you could have just said nothing and not gone back to Domino’s. Instead you said something – not even expecting a response – but he responded in such a magnificent way that you've talked about it ever since. Plus 30,000 bloggers have talked about it too!

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amyExactly. As the owner of my own social media company, this is definitely something I try to advise business on, from small mom & pops all the way up the Fortune 500 ladder. Take any opportunity to engage in a conversation about your brand, product or service. And listen – especially when someone says something that might not be the most flattering. It’s a great way to get insight and take steps to remedy the problem. So first you have to listen. Then you can engage. You can become part of the conversation and take the necessary steps to forge your relationship going forward.

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georgeThose are great points, Amy. Here’s what I’ve learned – if you need a case study for your social media consulting business, just be your own.

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amy
I think that's a lesson to all of us … go out there and make things happen!

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Thanks Ramon for being a shining example of great customer service.

And thanks Amy for sharing your story with us.

And thank you for reading our post today.

Bigg Question

Have you been impressed with the response to a complaint? Share that with us by leaving a comment below, e-mailing us at bigginfo@biggsuccess.com or calling us at 888.455.BIGG (2444).

Please join us next time when we’ll continue on this thread. We’ll discuss bad and ugly apologies. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00392-051209.mp3

Related posts

Apologies – The Bad and the Ugly

Relationship Building Blocks

Failure to Do This Harms Relationships

Creating Wealth in the Next Generation Economy

(Image in today's post provided by interactiveAmy)

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Get Free Publicity for Your Business

expert sessions-free publicity

Featuring: Barbara Rozgonyi, Founder, CoryWest Media, LLC

Public Relations specialist Barbara Rozgonyi will teach you how to get on high profile radio shows as an expert in your industry.

In This Session:

*How to become an expert in your field

*How to be featured regularly on high profile radio shows

*3 ways to find hot topics

*How to use Google Alerts to track news, trends and talk

*What you need to promote yourself to radio stations

*Strategies to partner with radio stations

*The most important words you can say to a radio show host

*What you need to have in your promotional package

About the Hosts:
George Krueger & Mary-Lynn Foster are co-hosts of The Bigg Success Show,
a daily 5-minute lesson & laugh on personal and professional development.

About the Expert:

Barbara is the founder of CoreyWest Media, LLC, and the conversation
host at Wired PR Works. She helps companies manage their image, promote
their products, and tell their story. Barbara offers strategic marketing and
PR consulting services, speaks to groups, talks to the media, and publishes
information products. You’ll find almost 500 free marketing and PR articles
on her web site at wiredprworks.com.

We’re sorry, this digital download is currently unavailable. Please email us at: bigginfo@biggsuccess.com to let know you are interested in this product, and we’ll make sure you can get it.

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Stay Alert with Alerts

By Bigg Success Staff
07-22-08

Leading-Edge Applications

alert

The internet makes it so easy to keep the information you want flowing your way. For example, you may use Google Alerts to notify you when a reference is made to you, your company, a trend you’re tracking, news items, and more.

With Alerts.com, you can customize your alerts or choose one of their “off-the-shelf” alerts. One particularly popular choice is their gas price alert, which notifies you of the lowest priced fuel in your neighborhood.

You can use Yahoo Alerts to get alerted to breaking news, low air fares, stock prices and more.

With BBC’s Desktop Alerts, you can feel like you’re the reporter with the latest news and sports headlines popping up right on your desktop.

ProQuest alerts you to new articles that fit your recent searches.

Most of these services allow you to choose the frequency which you’re updated so you’re not inundated with messages. How’s that for a deal? The information you want, when you want it.

Hear today’s lesson and laugh on The Bigg Success Show.

Subscribe to the Bigg Success feed. 

More Leading-Edge Applications

Speed Up Your Computer

Write an E-mail Letter Now, Send It Later

Save and Organize Your Text Messages

Sticky-Notes for Your Computer!

(Image from Yahoo! Alerts)

Review: Fire Them Up

By Bigg Success Staff
01-24-08

Bigg Book Review 

Fire Them Up!: 7 Simple Secrets to: InspireColleagues, Customers, and Clients; Sell Yourself, Your Vision, and Your Values; Communicate with Charisma and Confidence

Carmine Gallo, communications coach extraordinaire, award-winning journalist, and successful author, has done it again. In his latest book, Fire Them Up, he shares seven steps to inspire people to be their best.

He personally interviewed leaders from companies such as Google, Travelocity, Cranium, Gymboree, The Ritz Carlton, and Cold Stone Creamery. They share secrets you don’t learn in any business class. Secrets to developing relationships by communicating your vision and showing people you believe in them.

Here are Carmine’s 7 steps to “fire them up” along with our quick summary:

#1 – Ignite your enthusiasm
It starts with you. If you’re not fired up, how can you expect anyone else to be? Lead by example. Once you’re fired up, you can move to the next step.

#2 – Navigate the way
Spell out your clearly stated vision of the future. Your vision should be so simple and to-the-point that it can be written on a cocktail napkin.

#3 – Sell the benefit
Explain WHY your vision is important. How will it affect them? How will it affect the world?

#4 – Paint a picture
Tell stories that reinforce your vision and call your people to action.

#5 – Invite participation
Get your team involved in creating a strategy. How do we get from where we are to where we want to be?

#6 – Reinforce an optimistic outlook
Expect obstacles along the way. Keep your vision in front of your people. Persist. Keep inspiring.

#7 – Encourage their potential
Show your people that you believe in them. Offer regular feedback on their performance. Give them a pat on the back when they excel.

We think you’ll find this book extremely valuable, no matter where you’re at in your career. It’s chockfull of stories and tactics from people who have been there. This is “rubber meets the road” advice. When you understand how to apply these principles, you’re on the road to bigg success!