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How to Start a Business

green_light.jpgA lot of people have an idea for a business, but they don’t know how to turn that idea into a money-making enterprise. Bigg success is life on your own terms. If that means owning your own business, we encourage you to get started – even if it’s just part-time.

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Talk with potential customers to find out if your idea might make money. Tell them about your product or service.

Ask questions. What do they think about it? Do they like it? What would they change? Is it priced correctly?

The difference between “would” and “will”

Imagine yourself being asked these two questions: Would you buy this product? Will you buy this product?

There really isn’t a consequence if you say “yes” to the first question. However, your pocketbook will take a hit if you respond affirmatively to the second one.

As you talk with potential customers, keep in mind that you’re getting hypothetical answers. It’s play money. Once you launch, you’re looking for real money.

Research is great, but it’s important to understand its limitations.

We have a friend who was a very successful business person before he retired. He had a great solution to the question, “How do I get started in business?” He said:

“Find a customer.”

If you have a customer, you’re in business! What do you do next? Get another customer!

You don’t want to depend on just one to support your business. When you have two customers, get a third.

His advice didn’t end there. Would you like to know when to hire an employee? When you’re too busy to do all the work yourself!

We love it! He had reduced this complex subject down to its core.

So do you want to start a business? Find a customer.

However, there’s something you must find before you try to find a customer:

Find an unmet need

We’ll discuss three ways you might go about doing that:

  • Do you need something?
    This is one of the best ways to find unmet needs. If there’s a product or service that you could really use, you might have discovered an opportunity!

    You may have purchased a similar product or service, but it’s not quite right. You’ll deliver a product that completely meets the need that you’ve noticed.

  • Does someone you know need something?
    It’s the same idea as the first one. The trick here is to listen closely to what people around you are saying.

    You may hear them register a complaint or show dissatisfaction with a product or service. Your two ears may help you find your business!

  • Does your area need something?
    When you travel to other regions of the country or even to other countries, are there products or services there that aren’t offered in your area? There are a lot of examples of people who have done this successfully.

    We caution you to be careful – there are differences in tastes and preferences between regions and countries. However, the world is getting smaller all the time!

So do you want to start a business? Find an unmet need. Then find a customer.

Getting your bigg start really doesn’t have to be any more complicated than that!

If you’re already in business, how did you find your bigg opportunity?

Please share that with us by leaving a comment below, calling us at 877.988.BIGG or sending us an e-mail at bigginfo@biggsuccess.com.

Thanks so much for sharing your time with us today!

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Get the tips and tools you need to be a BIGG success.
Subscribe to the Bigg Success Weekly – it’s FREE!

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Please join us next time when we’ll talk about fun time with family for free. Until then, here’s to your bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00384-043009.mp3

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Learn to Play to Learn

playing.jpg We recently did a show on the tradeoff between work and play. We said that it was important to make time for both productive play and pure play – things you do just for fun. We said it really is true – we do seem to get more done when we’re busy.

Ryan left a great comment on that topic. He’s one of our regulars and he often leaves comments. We love the feedback!

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Pre-paying for play plans improves productivity

He said that he’s learned that it’s good to keep busy with his downtime. So he goes to a sporting event or a concert just about every week. Because he’s paid for the ticket in advance, he feels compelled to go. That’s his secret – it forces him to work more efficiently to get his work done.

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georgeI had never thought of that little trick! We schedule fun activities of course. But I had never thought about purposefully and routinely scheduling an activity that I paid for in advance as a way to ramp up my time at work.

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marylynnIt’s a great suggestion. It’s easy to get so busy working that I fail to recharge myself by doing something that gets my mind off of work. By committing my money, I’m more likely to commit my time!

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georgeI’m one of those people who can go and go and go. But at some point, my body and my mind start saying, “Enough already! What are you doing to us? We need a break!” Ryan’s suggestion helps make sure that doesn’t happen.

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marylynnFortunately, and maybe unfortunately, George and I are very similar in that respect. I’m a bit of a workaholic myself. So we work very well together. But I agree – it would be helpful to schedule more time for fun knowing that I’ll be more productive at work.

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It’s about living with purpose on purpose. After all, we’re only human. We should live on human time! Plan something fun and pay for it in advance. You’ll be more likely to do it!

Ramp up your downtime

Ryan also said that when he was in college, he got better grades when he took eighteen credit hours than when he only had twelve in a semester. His personal observation sparked a thought for us …

… we should always be a student!

It pays bigg dividends to be curious about everything with which you come in contact, not just your area of expertise.

Since Ryan brought up sporting events, you can learn from studying the players – when they’re warming up, idle, in the middle of a play, or when the game’s on the line.

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georgeThis is something I do. It’s interesting to see the differences among players when the game’s on the line. I’ve learned a lot about operating under pressure by watching sports.

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marylynnAt concerts, there are a lot of details. The artist’s stage presence, the lighting, the way musicians play together, and even their hair! If it’s a symphony, study the conductor and how he or she leads. They’re masters of their craft and we can learn lessons that we can apply to our crafts.

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georgeOne of my favorite things to do is to be a student when I’m talking to people in social settings. I can read a book or an article, but there’s nothing like learning about someone’s occupation and interests first-hand. You get to ask questions and go deeper into a subject with a real person who is living it.

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marylynnWe have a friend who made a great suggestion that has forever changed how I watch movies. He said to think of yourself as a director. When the movie is over, ask yourself what you would have done differently. It gets my creative juices flowing and makes for great conversation afterwards.

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Always be a student. It helps keep your mind young. It expands your imagination. It will help you reach bigg success even faster!

Of what are you a student in your downtime?

Share that with us by leaving a comment below, calling us at 877.988.BIGG or sending us an e-mail at bigginfo@biggsuccess.com.

Thanks Ryan for your thought-provoking comment. And thank you for reading our post today.

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Would you like more tips and tools to live your life on your own terms?
Subscribe to the Bigg Success Weekly – it’s FREE!

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Please join us next time when we talk about how to get to the greener grass on the other side of the fence.

Until then, here’s to your bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00377-042109.mp3

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Wealth is in the Eyes of the Beholder

santa-claus This is our twist on the old saying, “Beauty is in the eye of the beholder.” Many people are enduring a rough holiday season. We may not be spending as much as we normally would. We see that as a bad thing. We don’t want to disappoint our kids.

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Sometimes we forget how much we already have. As we get older, we put expectations on ourselves and judge ourselves based on what we have and the gifts we can give.

The cardboard box

Have you ever seen a little kid get his or her first bigg toy – the one that comes in the bigg cardboard box? Have you ever seen a kid put the real toy aside and start playing with that cardboard box? They turn it into a fort and have fun with it for hours, playing with their friends. Through the eyes of us adults, that cardboard box is extraneous. Through the eyes of a kid, the cardboard box is a valuable toy itself.

We develop our point-of-view from our experiences. Obviously, we want to learn from them, but we need to be careful not to take away the wrong lessons. So this holiday season, try looking at the world through the eyes of a child again. Look at things as if you were seeing them for the first time. Be innocent again.

Through the eyes of a child

We want to share a touching story comparing how we perceive things as adults to how we might see them through the eyes of a child. A rich dad wants to show his daughter how less fortunate people live. So he took his daughter out to the country, where they spent a couple of days and nights on a farm with a family most people considered very poor. Here’s the conversation as they drove back to the city …

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dad
How was the trip?

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girl
It was great, Dad.

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dad
Did you see how poor people live?

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girl
Oh yeah.

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dad
So, tell me, what did you learn?

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girlI saw that we have one dog and they have four. We have a pool that reaches to the middle of our garden and they have a creek that has no end. We have imported lanterns in our garden and they have the stars at night. Our patio reaches to the front yard and they have the whole horizon. We have a small piece of land to live on and they have fields that go beyond our sight. We buy our food, but they grow theirs. We have walls around our property to protect us; they have friends to protect them. We have a staff that serves us, but they serve others. Thanks Dad for showing me how poor we are.

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As you might imagine, the girl’s father was speechless. He thought he would teach his daughter a lesson … it turns out that it was he who needed to learn one.

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Get the tips and tools you need to be a BIGG success
Subscribe to the Bigg Success Weekly – it’s FREE!

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We really appreciate you checking in on us today. Join us next time when we talk about the best present of all. Until then, here’s to your bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00291-122208.mp3

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Halloween: A Great Time to Tap into Your Creative Side

halloween-creativity

Halloween is such a great time to tap into your creative side. On BIGG Success, we often spend time looking at our personal lives and ways those activities can benefit us professionally as well. We’ve talked before about why it’s important to tap into your child-like nature and use your imagination.

Halloween offers the perfect opportunity to be a BIGG kid again. When you get invited to a costume party, don’t be a stick-in-the-mud. (Although, come to think of it, that would be a great costume!) Play along. Have some fun.

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Little Adults, Bigg Kids: What We’re All Missing Out On

playground We recently read a great post by Dr. Robyn Silvermen about treating kids like little adults. She offers a lot of great links to research and other articles about this increasing trend.

 

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The calendars of kids today are as busy as ours. Between school and all their extracurricular activities, they’re too busy to really play.

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georgeI saw an interview with a little girl awhile back. She was brilliant, doing well in school and excelling at everything she did. Her one wish was that she could just have some time to play.

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Isn’t that sad?

Play pays

Don’t get us wrong – extracurricular activities are great, but it’s good to also have time to engage in activities that don’t have a goal with performance stress attached.

It’s good for kids to just play. It’s good for them physically, socially, and mentally. Play helps them develop their imagination and creativity as well as socially – all important skills in the years ahead.

Turning back the clock

Dr. Robyn cites a growing trend of kids having fitness club memberships. How many of us just love going to the gym? Do you remember playing … just good old fashioned play?  It was fun. Something you couldn’t wait to do. You got some great exercise, but you didn’t watch the clock like you do when you’re working out at the club. 

Speaking of clocks, the sad part is that we seem to be turning back the clock. Dr. Robyn’s article includes a quote that says kids are about two years behind in their development compared to sixty years ago. It seems we’re not evolving; we’re going backwards.

We need to do a 180

So let’s let the kids be kids. In fact, let’s take it a step further. Let’s do a 180 degree turn – instead of trying to turn kids into little adults, let’s become bigg kids.

Not in an immature way … just for fun and all the benefits that come with it.

We need to be more child-like. Do you remember being fascinated by bugs? Of course, we’re not talking about bugs inside the house. But isn’t it fascinating to just watch a praying mantis? How relaxing is it to see butterflies fluttering around?

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marylynnThat’s one of the reasons I love going for walks. I just love seeing all the cool plants. There’s a lake close to our house so I can watch the fish. It sure beats going to the fitness center and watching TV!

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We get so busy working that we don’t have a second to spare. Sometimes we even block people out so we can get all of our work done. That’s when play time is especially important. Play time is social time. You can relax and talk with people.

And you learn … things that you might not learn any other way. Because other people have different interests. By playing – socializing – you expand our interests. That helps you look at old problems in new ways. You find solutions that you may not find if you don’t get out of your routine.

Play expands our imaginations. Our imagination leads us to be more creative, more innovative. Which is how we find those bigg ideas that lead to bigg success!

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Get the tips and tools you need to be a BIGG success!
Subscribe to the Bigg Success Weekly – it’s FREE!

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Next time, we’ll take on Washington and Wall Street. Until then, here’s to your bigg success!

 

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