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Unwrapping Special Gifts

gifts The other night we saw an episode of According to Jim. Jim (played by Jim Belushi) was stressing because he had not had a good year – money was tight and it was Christmas time. He was afraid he wouldn’t be able to buy his kids the gifts they wanted.

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His wife, Cheryl (Courtney Thorne-Smith) pointed out to him that the kids had barely looked at the presents they got the year before. In fact, one was still in its original package – it had been unwrapped but never opened and played with!

Maybe that kid was just a collector at heart!

But this show made us think … sometimes we get caught up on getting something new and not reflecting on the gifts we already have. So today we want to unwrap some of our most special gifts.

If you want to listen to us open these gifts, just click the “play” button above. Otherwise, picture each package being opened …

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george
Why don’t you kick it off, Mary-Lynn?

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marylynnThis one is a real, real special one. It’s the gift of my Dad. He had a bit of a health scare going into the holidays. He’s fine – clean bill of health. So thank you, God. I love my gift this year! Alright George, it’s your turn.

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georgeMy gift is memories of Mom and Dad. Mom’s been gone a couple of years now so it’s still somewhat fresh, I guess. I think about the things I learned from them, the things that helped make me who I am, for better or worse – I can blame them! I had a very special Mom and Dad and I’m very thankful for that. Now, you’re up Mary-Lynn.

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marylynnOh, yes … we’ve had a cold winter here in Illinois. There have been nights when you just hear that wind outside howling and I am inside and toasty warm! So the gift of a nice warm house is something I’m very, very grateful for this year.

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georgeWe often don’t stop to think about the basics and how many people there are who don’t even have something as simple as that.

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marylynn
Exactly. Alright, George, tear into the next one.

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georgeOne of the features of our car is remote unlock. Man, as we’ve been out shopping in the cold, it’s really nice to be able to find your car quickly because it winks at us. And of course, to be able to get right in once you’re to it.

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marylynnThat’s a good one. Okay, I’ll open the next one. Ah, the gifts of our kitty cats – Fifi and Fraidy. We have original cat names, don’t we? Boy, they just give us gifts all year long … loving and purring.

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george
Yeah, and sometimes they leave us a little something on the floor!

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marylynn
We don’t like those gifts at all!

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georgeOkay, let’s open the next one. It’s for both of us, Mary-Lynn. Let’s see what it is … ah, it’s our families. You have a great family, Mary-Lynn. Love your dad and your sister.

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marylynnYou have a great family, too. Your sisters are all so fun – listening to all of the siblings laughing together. It’s just so nice!

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georgeYes, and the in-laws aren’t so bad either. A cool group of nephews and now, one little niece. And Mary-Lynn, while we’re on family, I have to say that I’m also very thankful for you.

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marylynn
Ah, that’s so sweet. I’m thankful for you too. You’re a special man!

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georgeIt brings up the point, though. I think sometimes those closest to us are the people we most take for granted. We often don’t show them the appreciation we should.

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marylynn
Yeah, I forget about you all the time, George.

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george
I know you do!

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marylynn
George, I’ve got to tell you … I think we scored this Christmas.

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georgeI’m with you on that – but Mary-Lynn, I just noticed something … over there in the corner, it looks like there’s another bigg present for us.

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marylynn
Alright, let’s open it up … ah yes, of course. This is something we’re really grateful for.

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georgeWe’re grateful for you! The fact that you spend time with us like you do – you share your insights, you listen to our show, you read our blog posts. However you spend time with us, we’re just so thankful.

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marylynnYou are the reason that we get to do what we love to do! That is such an amazing gift and we thank you so much.

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So to you we say, whatever your chosen holiday at this time of year, we wish you and yours the very best. For us, it’s Christmas … so Merry Christmas!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00294-122508.mp3

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(Image in today's post by orangeNess)

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Get Free Publicity for Your Business as a Radio Expert

on_air In another Bigg Success Show Expert Session, we talked with Barbara Rozgonyi from Wired PR Works. Barbara is a consultant and speaker, helping people get more media attention for their business by positioning themselves as experts. Here are some highlights from our conversation:

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georgeEvery business owner today is looking, more than ever, for ways to gain a competitive edge and stand out. Yet we’re reluctant to spend money. So if you can find a way to get publicity for your company, it’s like free advertising.

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marylynnToday, we specifically talked about getting on the radio as an expert. Barbara, you have some great strategies to become a regularly featured expert on a few high profile radio shows.

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barbaraIt’s like anything else when you’re doing communications – you have to have a topic and someone to listen to it. What I’d like to cover is how to get a topic that will get a radio station interested. What is hot? Because when you’re contacting them, you need something that will grab them and their listeners. One way to do that is to diagnose the pain. What are people really having trouble with and how can you help them? I’ve found that there are three easy ways to find out what the hot topics are. Think of yourself as a newsmaker, a trend setter, and a talk tracker.

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georgeI really like that – newsmaker, trend setter, and talk tracker – the three easy ways to get up to speed on your topic.

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barbaraYes, and once you put yourself in the place of someone else, and give yourself some authority in your own mind, it’s easier to assume that position in front of people on the radio or even in your conversations with your clients on a day-to-day basis. Let’s talk about what it means to be a newsmaker. For me, the easiest way to be a newsmaker is to follow who’s making the news. One way to do that is with Google Alerts. Google has this service where you can sign up to track what’s going on with a specific keyword. So for any topic you want, you ask Google to track it for you. Then Google e-mails you a digest of sites and blogs where conversations are going on around your topic. It might be a survey, the results of a test, press releases and blog entries. There will be a summary, too. So you can look at those and collect each one of them so you have an idea of what’s going on right now.

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marylynnThis is how you begin to be the expert who knows what’s going on. You can use Google to get all of these notes and have your finger on the pulse of whatever your specialty is.

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barbaraExactly. That makes you really attractive to a radio show host or even media in general over time.

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marylynn
So, Barbara, now that you’re a newsmaker, how do you find receptive radio stations?

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barbaraThere is a site, Radio-Locator. If you go there, you can type in your zip code or your city and it will give you all the radio stations within the radius that you select. So that would be a good place to start.

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Visit Barbara’s web site, Wired PR Works where she has 500 articles on marketing and public relations. The articles are free and she’ll tell you more about getting free advertising!

In the Expert Session, Barbara shared so much more. She gives a tutorial on setting up Google Alerts, tips on alerts you might want to set up and an example of how to do it. Even better, she doesn’t use “techie talk!”

She also talks about:

  • how to be a trend setter
  • how to tap into the virtual water cooler to listen in on conversations about your industry
  • what you need to promote yourself to radio stations
  • the most important words to tell a radio host that guarantees you'll get more calls
  • what you should have in your promotional package
  • and much, much more in four tracks of about ten minutes each

The Expert Session is available as a digital download for purchase. Click here for The Bigg Success Show Expert Session with Barbara.

Thank you so much for reading our post today. We’ve all heard of “child’s play.” Check in next time when we discuss child’s work. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00269-112008.mp3

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