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5 Laws of Stratospheric Success

The Go-Giver is a great story about Joe, an ambitious, young go-getter who desperately needs to make a sale before the end of the quarter. So he goes to Pindar, the wise consultant, for mentoring. Pindar doesn’t help Joe make a sale.

Today, we were fortunate to have Bob Burg, one of the authors of The Go-Giver on The Bigg Success Show. Here are the highlights of the conversation:

Mary-Lynn: So Bob, your character Joe learns the 5 laws of stratospheric success. What are they?

Bob: #1 – Law of Value. Your true worth is determined by how much more you give in value than you take in payment.

Now that sounds counterproductive. How do you give more in value than you accept in payment and still prosper? We need to understand the difference between price and value. Price is a dollar figure; value is the relative worth to the end user.

For example – You hired an accountant to do your returns, and they charged you a fee of $500, but through their diligence, hard work, and knowledge, they were able to save you $2,000. They provided you $2,000 in value while charging you a $500 price. They made a profit, but you felt great about the transaction. That’s the kind of transaction that we want to have with our customers.

Alright, #2.

Bob: #2 – Law of Compensation. Your income is determined by how many people you serve and how well you serve them.

Law #2 tell us that the greater the number of people we provide exceptional value to, the more money with which we’ll be rewarded. So Law #1 talks about the value; Law #2 talks about the reach.

Mary-Lynn: The word-of-mouth, right?

Bob: Exactly. And when you provide great value to people, you have all of these people who feel so good about you that you develop an army of, what I call, personal walking ambassadors.

George: What’s #3, Bob?

Bob: #3 – Law of Influence. Your influence is determined by how abundantly you place other people's interests first.

Now again, this sounds polyanna, at best, but it’s actually quite practical. Because all things being equal, people will do business with (and refer business to) people they know, like, and trust.

And as you guys know, there’s no faster, no more effective, no more powerful way to elicit those feelings toward you in others, than by finding ways to put the other’s person’s interests first. Always thinking – How can I add value to this person? How can I help this person in their life?

George: Boy, it seems like you see people do the opposite. They think – What can I get from this person, rather than what can I give them?

Bob: Well, and that’s why a lot of people are broke!

Mary-Lynn: Alright, Law #4.

Bob: #4 – Law of Authenticity. The most valuable gift you have to offer is yourself.

All the techniques and all the skills are all for naught, if you’re not authentic and if you don’t come across as authentic. However, when you are your true self, then what happens is it takes those skills, those techniques, and it multiplies them geometrically.

So please understand, skills are necessary, the knowledge is necessary, it’s all necessary, but without the authenticity, the power just isn’t there.

Mary-Lynn: Yeah, people are pretty smart. They can see a fake when one’s out there.


George: Bob, what’s the fifth law?

Bob: #5 – Law of Receptivity. The key to effective giving is to stay open to receiving.

Pindar, the mentor, says to Joe, “Joe, I want you to breathe out and don’t breathe in.” So Joe tries. After eight seconds – he’s gasping … ten seconds – gasping … twelve seconds … he cannot do it any longer.

He finally starts coughing, He says, “Pindar, I have to breathe in. I can’t just breathe out.”

Pindar says, “Well, Joe, what if I told you it’s been scientifically proven that it’s healthier to breathe out than it is to breathe in?”

“That’s crazy! You have to do both.”

You must breathe out, which is giving, and you must breathe in, which is receiving.”

Bob, it seems like sometimes we give and give, but we run into those people who do nothing but take. What’s the advice for that?

Bob: You know, you’re right. There are some people who have really mastered the art of giving, but haven’t mastered the art of receiving, which is one thing we really show you how to do in the book. We’ve had some nice feedback on that.

Regarding your excellent question, I think we have to be careful, because being a go-giver should never be confused with being a martyr or being self-sacrificial. We need to make sure we’re associating with, and attracting, the type of people into our lives who are go-givers themselves, or can learn to be go-givers.

Thanks, Bob for visiting with us!

Get the book to see all that Joe learns about being a go-giver.

Just to show you that Bob believes what he says …

you can get a free chapter of The Go-Giver by visiting his site.

Our bigg quote today is by Taisen Deshimaru:

“To receive everything, one must open one’s hands and give.”

So give unselfishly and receive abundantly.

Next time, we’ll discuss 5 success factors. Until then, here’s to your bigg success!

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Rich Dad, Wise Son

Putting The Giving In Thanksgiving 

image of a map for the blog post see the world while you work

Leaping From Place To Place: See The World While You Work

image of a map for the blog post see the world while you work

Many people telecommute – they work at home, instead of driving to an office every day. Now a growing number realize that “home base” can be anywhere in the world with the right technology! Think of them as “extreme telecommuters”! How can you see the world while you work? Find out in the summary of this podcast episode.

On The Bigg Success Show today, we were honored to talk with Carmen Bolanos. She is an executive coach and the founder of – the place for people who live and work remotely. Carmen travels with her family for several months each year, while working her coaching business. She also contributed to the book, Quit Dreaming and Go.

Here are some of the highlights from the show:

George: Obviously, some occupations work better than others. You’re an executive coach. What characteristics of coaching make it ideally suited for working remotely?

Carmen: A lot of coaches work by telephone already; that’s one of the reasons I got into coaching. The telephone makes us mobile. We meet with our clients by telephone and use the internet between calls. So we can work wherever we want, whenever we want.

Mary-Lynn: Have you ever been somewhere where the call wouldn’t go through or you couldn’t get online? How do you know before you go that your location will support your biz?

Carmen: The funny thing is every call I’ve lost has been in my home in Austin, Texas. You have to do your homework upfront. Find out what internet access you’ll have. What is the phone access? Be prepared before you leave to work with whatever you have available.

Mary-Lynn: So on your site,, is there a place where you can do some research like that?

Carmen: Yes, we’re developing destination pages. I think we have eight right now for the most visited countries. We talk about internet access, phone company service, mobile phone service, and how to get SIM cards specific for the country you’re visiting.

George: What are some of the most popular destinations?

Carmen: It depends on what you’re trying to do. Some of the most popular destinations for travel are the traditional ones – France, Italy, and Spain. But if you want to lower your cost of living for the long haul, Asia and South America are good choices. Thailand is very popular.

George: In the States, we’re facing a recession and higher energy prices, which is putting a damper on travel in general. Has that had any effect on the NuNomad lifestyle?

Carmen: As prices go up, people are thinking twice about everything they do, including travel. They’re more careful about where they go. You can offset a lot of your costs by choosing a destination where the costs of living are low.

Live like a local person, instead of a tourist. If you’re a homeowner, look into home trading. If you’re not, look into house sitting opportunities. You can also stay in one destination longer as opposed to moving frequently.

Mary-Lynn: That’s just like home ownership here! So Carmen, how do I get started as a NuNomad?

Carmen:  The advice is like that for any business owner in any business.

First, you have to develop your business to the point of stability. You want to have a stable income, a stable cache of clients, and a good word-of-mouth referral system.

After that, look into how you break the chain – from your brick-and-mortar office to a mobile office. Move from a desktop to a laptop. Understand the technology available like Skype, and other technology that allows you to back-up and view your computer remotely.

The last thing is to start shedding your life of things that might keep you trapped. This includes things like clients who insist on meeting face-to-face, heavy debt, and pets that need a lot of care.

We hear there are more tips in the book, so check it out!

Our bigg quote today is by William Bolitho, who must have been thinking of his childhood and a little red wagon when he said this,

“Adventure must start with running away from home.”

So run away to your home office and see the world while you work!

On our next blog, we’ll talk about bridging the generation gap. Until then, here’s to your bigg success!

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Where Are You If You Ain’t Where You Are

Today’s blog is inspired from a quote we heard on a rerun of M*A*S*H. Colonel Sherman Potter, played by the great Harry Morgan, said,

“If you ain’t where you are, you’re no place.”

Isn’t that a profound statement? We loved it so much that we mashed up 6 tips on how to live in the moment.

#1 – Get past the past.
You can’t change it, but you can change the here and now. You’ve learned from the past – now get over it.

This applies to the good as well as the bad. You can’t rest on past successes, either. As the old saying goes, “Failure waits for all who stay with some success made yesterday.” It’s yesterday’s news – move on.

#2 – Stop fretting about the future.
“Tomorrow will take care of tomorrow,” we’re told. You should plan for your future, because that sets your direction. But once you have your plan, you have to focus entirely on the present.

Treat what’s going on now as a stepping stone. You’re working on your future by taking care of business today.

#3 – Stop wishing your life away.
A number of people spend their whole lives wishing it away.

Wishing they were smarter. Or prettier.

Wishing they had more money. Or a bigger house.

They’re so concerned about what they DON’T have that they completely fail to appreciate what they DO have.

#4 – Count your blessings.
Closely related to the last tip, learn to appreciate what you have and who you are. You’re a pretty special person. In fact, you’re the greatest miracle in the world!

So count your blessings. You’ll see that you have a lot for which to be thankful.

#5 – Pay attention to the little things in your everyday life.
Use all your senses. Look around … really LOOK. See all the color, the textures.

Breathe the air. Breathe deep … unless you’re stuck in traffic in Los Angeles! Even then, you can feel the warmth of the sun.

The point – enjoy the beauty that is all around you.

#6 – Get in touch with your child-like nature.
Kids are, without a doubt, our best teacher when it comes to living in the moment. They don’t think about yesterday; they don’t worry about tomorrow.

They only worry about what the other kid is playing with … just like us adults! Some things never change!

To a kid, each day is a new day full of wonder. So give yourself some time to play. Be inquisitive again – ask questions.

Our bigg quote today is by author Louise L. Hay.

    “The point of power is always in the present moment.”

Yesterday is gone forever. Tomorrow never comes. So put all your energy into here … now.

Next time, we’ll discuss how to find your fortune through promiscuity. Until then, here’s to your bigg success!

Related posts

Back To The Future: Visualizing The Life You Want (Part 1) 

Regrets…Had A Few?



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