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What is Your Thing?

tutors-on-tv.jpgToday we introduced a new segment on The Bigg Success Show – Tutors on TV. You really might enjoy listening because we can’t fully replicate the experience in text!

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One of our favorite TV shows is How I Met Your Mother. On a recent episode, two of the characters, Barney and Marshall, were discussing that there could be more layoffs at the bank at which they both work.

Barney says he’s not worried about it because he has too much on them. But Marshall is worried.

Barney tells Marshall he needs a “thing” – something that makes him fun and well-liked. Barney points out the guy in Account Services who’s known as “The Food Guy.” There’s “Fantasy Guy”, “YouTube – Clip Guy”, and even creepy “Back Rub Guy.”

After several attempts, Marshall came up with “Sports Guy” – he ran the fantasy sports league at the office.

Although this is a comical way at looking at how to stand out, it probably isn’t going to help you keep your job. But there’s an underlying lesson that will help you build your personal brand.

A memorable characteristic

Our friend, Jay Ehret, The Marketing Guy, recently left a great comment on a show we did about personal branding. We said it was important to have a consistent persona. Jay added that it was also crucial to have at least one memorable characteristic.

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georgePeople tell me all the time that they love my laugh. It’s funny – I don’t know how to develop a good laugh. But I know when I hear anyone in my family laugh, I get a kick out of it. I guess I’m lucky enough to share the same genes.

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marylynnGeorge’s laugh makes people feel good. And he has a natural ability to make them laugh. People love that about him.

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So what about you makes you stand out? For what do people remember you? What’s your thing? It can be as simple as a handshake. You may be sincerely likable. There are a lot of possibilities.

Beyond personality

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marylynnBut it goes beyond personal characteristics. It’s also about what you’re really good at. I think I’m pretty good at audio production. I have experience, but also a real passion for it.

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georgePeople often comment about the production quality of The Bigg Success Show. I tell them Mary-Lynn gets all the credit for that. For example, she created the fun sound effect for our show today as well as all the sound you ever hear on our show.

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You may be the go-to person or the connector – you’ve got a great Rolodex. You may be the person who can lead people others can’t. Once again, there are a lot of places to find your thing.

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Would you like more tips and tools to live your life on your own terms?
Subscribe to the Bigg Success Weekly – it’s FREE!

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Finding your thing

We think you often find your thing where your passions meet your proficiencies. What do you love? What are you really good at? They’re not always the same, but they often are.

If you’re a really humble person, it may be hard to think about what your thing is. But fortunately, there’s a really good solution …

Ask!

Ask your family, friends, and closest associates what they think that thing is for you.

A bigg request

We want to do more segments of Tutors on TV. We’d love it if you help us out. Have you learned a thing or two from a TV show?

Please share that with us by leaving a comment below, calling us at 877.988.BIGG or sending us an e-mail at bigginfo@biggsuccess.com.

We thank Jay for sharing his fantastic insight with us. And we thank you so much for reading our post today.

Please join us next time when talk about sharing toys. Until then, here’s to your bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00379-042309.mp3

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For What Will You Be Famous?

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A Crucial Part of Your Personal Brand

business_cardBigg success is life on your own terms. We’ve said that the reason for the redundancy – “your own” – in our definition of bigg success is to explicitly show that you are the entrepreneur of a very important enterprise – your life.

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If life on your own terms means building your own personal brand, there’s a very important principle to keep in mind:

You’re the entrepreneur, the CEO, and the brand manager!

With their careers, some people fall short in reaching their potential because they just sell a service. They exchange their time and knowledge for money.

As bigg goal-getters, we don’t want to just sell a service. We want to create our own brands.

But we don’t want to just create a personal brand, we want to build our lives on our own terms.

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Would you like more tips and tools to live your life on your own terms?
Subscribe to the Bigg Success Weekly – it’s FREE!

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One crucial key to building our personal brands is consistency. There are at least three areas where this holds true:

Promotion

One of the things the biggest brands do very well is convey a consistent brand image. Yet that’s one of the mistakes that we make most frequently in building our personal brands: we’re inconsistent in showing ourselves to the world.

You want to convey a consistent message across all the media you use – your resume, your cover letters, your e-mails, notes you send, social media you might use, clubs you join, and on and on. With these materials, you create the image of who you are.

You also want to keep in mind who you’re trying to relate to in order to create the best promotional materials for your brand. Promotion sets the expectations. What can I expect from you? That’s your brand promise.

Performance

You want to meet, or better yet exceed, the expectations you set. Believe it or not, it’s better to deliver at a consistently lower level than to perform poorly at times and superbly at others.

Kind of counterintuitive, isn’t it?

However, think about your experiences as a customer. Aren’t you happier if your expectations are low but satisfied, than if your higher expectations aren’t met?

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georgeFor a very simple example, think about getting an e-mail from me today that is written well and has no typos. Tomorrow, I send you an e-mail that’s just full of typos. What would you think?

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marylynnI might think, “What’s going on with George today? Is he sick? Is he too busy? Is he just this careless sometimes?” It raises a lot of questions.

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At the start, strive to meet expectations all the time. Then find ways to gradually improve your performance so you exceed expectations regularly. That leads to bigg success!

Persona

Have you ever dealt with a person who is very chatty and friendly one day and may seem somewhat aloof at other times?

It’s okay to be moody; we just don’t need to share it with the world! We have to find a way to control our emotions so we present a consistent temperament.

Sweatin’ to an example

Think about Richard Simmons. He’s done pretty well for himself. He’s always dressed in the same kind of clothes, complete with the shortest of shorts. He’s wacky and upbeat. He’s always empathetic and dancing to the oldies!

You may not want to emulate Richard Simmons. We can understand. However, he has done an outstanding job of building his brand. You know what to expect and he consistently delivers.

All someone has to do is say Richard Simmons and you get a clear image in your mind of who he is and what he’s about.

That’s the lesson for all of us. Consistently – in your promotion, your performance and your persona – build your personal brand so you can live your life on your own terms. That’s bigg success!

What are you doing to build your personal brand?

You can share that with us by leaving a comment below, calling us at 877.988.BIGG or sending us an e-mail at bigginfo@biggsuccess.com.

Thanks so much for personally reading our post today. We brand that a good day!

Please join us next time when we share how recent bad luck and bad timing almost kept us from life on our own terms.

Until then, here’s to your bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00364-040209.mp3

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For What Will You Be Famous?

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Your Mutual Admiration Society

By Bigg Success Staff
06-26-08

Personal Branding

linked_hands 

As part of building your personal brand, take special notice of the people who are thrilled with you and your performance. Of these people, who really impresses you?

Maybe they always go above and beyond the call of duty. Perhaps they follow through on time, every time.

Form a mutual admiration society!

Not to sit around and tell each other how great you all are, but to help each other by promoting one another.

It’s one thing if you tell someone how good you are. It’s quite another if someone else toots your horn. So toot back!

It has to be genuine. You have to believe in each other. You have to know each other well enough to know that whatever you’re saying will be backed up. But once you reach that level of comfort, go for it!

All of you benefit when you speak on each other’s behalf!

Hear today's lesson and laugh on The Bigg Success Show. 

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Failure to Do This Harms Relationships

Have you ever had a service company just show up at your door even though they told you someone would call first?

Have you ever had a co-worker promise they would get information to you but then drop the ball?

Have you ever asked a sales person to get back to you on a proposal but then they never did?


What was your impression of that company, co-worker, or sales person when they didn’t follow-through?

It probably wasn’t favorable. You realize that you can’t count on them to do what they say they’ll do.
   
Follow-through: an essential element to building your personal brand.
A brand carries with it the promise of expected benefits. Every time a promise is not delivered, the brand suffers.

Promises are easy to make, but not as easy to keep. But if you want to build trust, you have to make good on your promises.

“Say what you’ll do, then do what you say.” Author unknown
 
This separates people who achieve bigg things from people who don’t. Even if it’s just a little thing, you risk leaving the impression that you don’t follow through.

We often have the best of intentions, but it’s impossible to judge someone on their intentions. So we do the only thing we can do – we base our opinions of people on whether they deliver on their promises.

Be careful not to over-promise.

If we surprise someone, we should surprise them in a good way – by doing more than we say we’ll do. It’s not good to disappoint them by doing less than what we say … or not doing it at all.

Today’s bigg action item – Develop a system to record every promise you make.

Do whatever works for you, whether that is an old paper system or something using new technology.

One simple way to do this is Jott. Whenever you make a promise, just call and leave a message about what you need to do. Jott will send you an e-mail or text message reminder. That coupled with your personal calendar can keep you on track. Here’s the best part – Jott is a FREE service.

There are two keys to making any system like this work:

  • Budget a little extra time after each activity.
    This will allow you to write down or record anything you promised.
  • Make it a habit.
    Really focus on using your system every day for the next two weeks.

Or you could do what George does. Mary-Lynn reminds him of his promises. Speaking of which, he has to go pick up the dry cleaning that was ready last week!

 

 

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Which One of These 5 Words Describes Your Personal Niche?

By Bigg Success Staff
04-30-08

Personal Branding

muddy_race 

In one episode of the sitcom Seinfeld, Kramer got a tip on a race horse. He utters one of the show’s more famous quotes:

“He’s a mudder. His father was a mudder. His mother was a mudder.”

A “mudder” is a horse who is known to run well on sloppy tracks.

That’s an ability that separates the horse from the others. When the track is muddy, you want to bet on a mudder.

So it goes with your personal brand. You need to know what separates you from the rest of the contestants in the race so people know when to bet on you.

5 niches

Dirty
Many people don’t want to do the “dirty” work. Perhaps you thrive upon it. If you do, you’ll have a niche.

Difficult
A lot of people drop out when things get difficult. If you have the ability to stick to it until you learn how to do it well, you’ll separate yourself from the crowd.

Dangerous
Most people aren’t comfortable doing things that might be considered unsafe. You can make a name for yourself by figuring out how to safely do things that others consider dangerous.

Daring
A lot of people are very risk-averse. You can build your brand by finding ways to manage the risk so you can afford to take the chance.

Designed
If you can customize solutions to the needs of the people you serve, you’ll have your own niche.

Hear today's lesson and laugh on The Bigg Success Show. 

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