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The Biggest Mistakes People Make Using LinkedIn-Part 1

The Power Formula for LinkedIn Success Book Cover | BIGG SuccessToday on The BIGG Success Show, we are happy to talk with Wayne Breitbarth. Wayne has thirty years’ experience in operations, finance, management, and business ownership. He is also a speaker, consultant, a LinkedIn expert , and author of the book we’ll be discussing: The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search.

Click a player to hear Wayne talk with George & Mary-Lynn on The BIGG Success Show podcast. (Duration 8:55)


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In this segment:

  • Find out why the recession turned Wayne from a skeptic on LinkedIn to a  BIGG fan!
  • Why a light bulb went off while he was using the people search feature on LinkedIn
  • Why LinkedIn isn’t in the same realm as Facebook and Twitter for personal branding on social media branding.

Biggest Mistake #1: Failure to dedicate sufficient time to their LinkedIn efforts.

  • Find out why Wayne says you should spend at least 2 hours a week there and where to find the time).
  • The most important actions your should take when spending time on LinkedIn.
  • What Wayne says is the “gasoline in the tank” for your LinkedIn use.

Biggest Mistake #2: Underestimating the importance of crafting a dynamic, keyword-filled personal profile.

  • Why you shouldn’t treat your LinkedIn profile like a resume (and why it’s boring to keep it that way).
  • The 2 things to think about as crafting your profile: keywords and story.
  • The trick to determining the keywords you’ll want to use (think the “this” or the “that”).
  • Why thinking Yellow Page categories is a helpful way to craft your business keywords.

Learn more about Wayne, his book, his LinkedIn training, and even download a free chapter of The Power Formula for LinkedIn Success on his website.

Next time, Wayne talks about the best way to communicate so you don’t turn people away.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00803-042412.mp3

5 Interview Questions for John McCain

questionsHere in the United States, it’s convention time with the Republican National Convention winding down tonight as John McCain strives to land the biggest job in the world.

Whenever any of us goes for a job, it pays to think about our strengths. What makes us unique? What sets us apart?

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Now when we think of the Republican Party, we think of elephants! Sure enough, this huge, bumbling animal has become the symbol for the Republican Party.

Last week, we talked about what a donkey could say in an interview to stand apart. This week, we’ll do the same for an elephant. So we showed our fictional elephant how to hold his trunk so it looked like a tie, and sent him off for an interview. Of course, we gave him a healthy breakfast of grass before he left!

Our elephant stressed that he has an excellent memory. He will help you remember important things about your key clients. He can also recall facts that may not have been documented.

Our elephant emphasized that he was as strong as any creature you’ll ever find. He can shoulder weights that you would never dream of on your own. Elephants have been used to transport goods all over the world. So our elephant stressed that your work will be much easier if you hire him.

If you remember, our fictional donkey also stressed how strong he was. We found this intriguing – two animals both emphasizing the same strength. It’s interesting, though, that they’re still different. There are situations where you would use a donkey, but not an elephant and vice versa. So don’t just think about your strengths – think about the nuances of your strengths and how a potential employer might find them useful.

Comedian Jake Novak, of Jake’s Comedy Corner, called in for today’s show. He’s thought about some common interview questions that might be good for the Presidential candidates. Last week, he had some questions for Barack Obama. This week, we’ll share questions for John McCain. 

Jake’s Take – 5 Interview Questions for John McCain

Question #1: Where do you see yourself in five years?
Please don’t say the Shady Pines Nursing Home, because that’s where I want to put my parents and there’s not enough room as it is! So try a different nursing home.

Question #2: Are you willing to travel for this job?

Because you know, Senator McCain, you tend to get cranky when you have to sit on the plane for more than fifteen minutes at a time!

Question #3: Describe your employment history.
And I’d like you to leave out all of the stuff before the invention of metal tools!

Question #4: What can you do for us that other candidates can’t?

Because the last time I checked, the Senate has 115 Republican white guys who want to be President! You’re not really that unique in that way!

Question #5: What will you do when you get this position?
I’m just hoping you won’t go on Jay Leno again, because that’s really not doing right by the American people. “Executive privilege” means you don’t have to appear on other people’s TV shows.

Our main question comes before the job interview … when John McCain filled out the application for the job of President, what did he put down for his address?

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Next time, we ask if it pays to be honest with your employees even in tough times. Until then, here’s to your bigg success!

Related posts

5 Interview Questions for Barack Obama

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5 Interview Questions for Barack Obama

soft_skillsHere in the United States, it’s convention time with the Democratic National Convention winding down tonight. It’s all about landing the biggest job in the world.

Whenever any of us goes for a job, it pays to think about our strengths. What makes us unique? What sets us apart?

Now when we think of the Democratic Party, we think of donkeys! Note we didn’t say jackasses … we don’t take sides here!

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It may seem strange to you, but we started thinking about what a donkey could say in an interview to stand apart. So we put a tie on our fictional donkey and sent him off for an interview. Although, we must admit, he still didn’t smell that good!

Our donkey emphasized that one of his most significant strengths was … his strength. In many parts of the world, a donkey is a person’s most prized possession. That’s because donkeys carry the burden so you don’t have to. Our donkey emphasized that hiring him would make your work easier.

Our donkey also stressed that he is a protector. In fact, donkeys are often used to scare predators away from farm animals. Predators like cougars (and we’re not talking about the Sex and the City kind). So our donkey asserted that if you hired him, he could keep competitors at bay!

Comedian Jake Novak, of Jake’s Comedy Corner, called in for today’s show. He’s thought about some common interview questions that might be good for the Presidential candidates. Today, he had some questions for Barack Obama. Next Thursday, we’ll share questions for John McCain. 

Jake’s Take – 5 Interview Questions for Barack Obama


Question #1: Where do you see yourself in five years?

Because in five years I’ll be living in Guatemala to avoid your tax hikes.

Question #2: Are you willing to travel for this job?
Because with a name like Barack Obama you’re going to get strip searched at the airport every time.

Question #3: Describe your employment history.

I understand you only need fifteen seconds to answer this, Mr. Obama, so try answering slowly.

Question #4: What can you do for us that other candidates can’t?
Besides inspiring us to diet because you’re crazy thin and we all look like blimps next to you, dude.

Question #5: What will you do when you get this position?
Because you’re not going to wake me up with another text message at 3 AM, are you?

Hillary Clinton was going to answer the phone at 3 AM. Barack Obama sends text messages at 3 AM. Guess we prefer a President who texts!

Get the tips and tools you need to be a BIGG success.
Subscribe to the Bigg Success Weekly – it’s FREE!

Next time, we’ll discuss a simple game that helps you improve your strategic decision-making skills. Until then, here’s to your bigg success!

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5 Interview Questions for John McCain

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How to Attract and Retain the Next Generation of Talent

soft_skillsBeloit College recently published their eleventh annual Mindset List about this year’s crop of incoming freshmen. Check it out to understand the perspective of the Class of 2012.

For example, Jay Leno has always been the host of The Tonight Show for this group. Bring up Johnny Carson only if you’re prepared to explain who he was!

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Putting it into con-text

We have a friend who thinks they lack social skills. He believes they’re so busy texting that they’ve never developed the ability to communication personally.

We disagree – we think they’re very social. A generation before, we e-mailed or called someone on their cell phone instead of texting. In our mind, the only difference is the medium used.

We wanted to dig a little deeper to fully understand the perceptions of young people in their late teens and early twenties. After all, they’re the ones who will be coming to us for employment in the near future.

The Media Center at the American Press Institute calls this group of people the “Content Generation” – they use text, videos, and photos (often generated from their cell phones) to connect and inform.

Understanding the paradigm

They have witnessed September 11, corporate scandals, mass layoffs, sweat shops, the burst of the dot.com bubble, and now the subprime mortgage crisis.

When they think of the future, they realize that they will have to fund their own retirement while they start and raise a family. Since their parents are older than previous generations, they will also likely have to care for them at some point in their lives.

The workplace for the next generation

All of these things impact the jobs they will choose. They don’t expect to stay at the same company for their entire career. They won’t necessarily take the job that pays the most either – they’re looking for more than money.

This generation grew up with Tom Peters and the idea of Me, Inc. They understand personal branding and seek lifelong employability. So two of the most important components of a good job are:

  • Personal and professional growth – They want a job that helps them develop skills that will be valuable in their career and at home.
  • Work – life balance – They want a job that allows them to enjoy their lives now. They’re not willing to wait until they retire to “live”.

They want to work for people in a company that truly values its employees. These people live the values they talk about. They follow through on what they say. They’re authentic.

For example, if you say you’re “green”, you better be green. You recycle. You use energy-efficient light bulbs. You work to reduce paper use. And that’s just the start!

We admire them because they’ve figured out some important things already that we didn’t have worked out at their age. They have a lot of potential. Time will tell if they live up to it.

Get the tips and tools you need to be a BIGG success.
Subscribe to the Bigg Success Weekly – it’s FREE!

Next time, with the Democratic Convention wrapping up, we’ll talk about donkeys. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Related posts

Age Matters: Bridging The Generation Gap

Are Twenty Somethings Getting A Bad Rap?

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