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How to Identify Threats to Your Business and Career

identify threats to your business and career for BIGG SuccessMillennials don’t wear watches. A friend of ours recently said he doesn’t either. And he’s a boomer.

They don’t wear watches because they don’t need them. They use their smartphones.

The trend in watches may not be important to you. But it serves as a great example.

If you’re an entrepreneur, take note. But even if you aren’t, you can learn from this example.

Listen to this post! Click a player to hear George & Mary-Lynn on The BIGG Success Show Podcast. (Duration 4:20)


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The mistake we make too often

When we think about competition, we tend to think too directly. We only think about other businesses in our industry.

We go “head to head.” We “duke it out.”

It makes for great drama. But all the while, we may have a larger problem:

As strange as it sounds, your greatest competition may not come from your competitors. It may show up in the form of substitutes – smartphones replacing watches.

Sure, you should think about your competition. You should understand what they’re good at and what they’re not.

But as you consider the future of your business or your career, think long and hard about the threats to your livelihood.

3 important questions to ask

You need to think about more than just who your customer might use instead of you. You also need to ask:

  • What might a customer use instead of your product or service?

    In this example, a customer could replace their watch with their smartphone.

  • Why might it be different this time around?

    It’s not like smartphones are the first time we’ve had access to a clock other than a watch.

    Our cell phones had clocks on them. But they didn’t make this impact.

    So why is it different this time around? Because our smartphones are command central for most of us.

    We check our e-mail. We surf. We text. We take pictures. We play games. The phone is the least important part!

    If they’re not in our hand, they’re on the desk or table in front of us. They are ever present. We connect with the world through them.

    So why have a watch when you can just refer to the device you refer to for everything else? It’s just as easy (if not easier) to check the time on your smarthphone.

  • How might this new use affect your business or career?

    So smartphones may turn out to be a destructive technology to watch manufacturers and a disruptive technology to jewelry stores.

    If you’re in one of those businesses – as an owner or an employee – you would have to think about the effect it will have in the coming years.

    But don’t stop there. Figure out how you will respond now.

The key is to keep your eyes and ears open. Get outside your industry. Watch the trends.

Most of the things you see will have little or no impact on your business or your career. But once you in a while, you may something that will.

We’ve talked about this in a defensive way. But as you look and listen, you may discover an opportunity that leads to BIGG success!

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00826-090612.mp3

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3 Ways to Spend Black Friday to Make Next Year a Success

Black Friday alternatives for your BIGG SuccessThe day after Thanksgiving.

Black Friday.

The official start of the holiday shopping season.

Get out of bed in the middle of the night.
Get out to the stores well before sunrise.
Wait for the doors of the store to open.
Rush in with the mass of people gathered.
Fight for the bargains.
Shop ’til you drop.
Come home exhausted.

It’s the Olympics of shopping. And the competition is stiff.

Listen to this post! Click the player to hear George & Mary-Lynn on The BIGG Success Show Podcst.


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People invest time and money. Like an entrepreneurial endeavor, the returns are both financial and psychological. You may save money. And you experience a shopper’s high from finding a great deal.

But BIGG goal-getters rise above the crowd. So instead of talking about retailers getting into the black, let’s talk about how you can get into the black, to make more money.

We’ll discuss three ways to spend Black Friday to make next year a BIGG success.

And the best part is…you won’t have to lose sleep or fight the hoards to do any of them.

Spend the day learning

Let the herd spend the day spending their money. Spend your day learning how to make more money.

People in the know tend to have.
People who know not tend not to have.

So go to the library. Do some research online. Read a book.

Browse for ways to improve a specific skill. Check out a new opportunity.

The possibilities are as long as the lines at the checkout. The lines you won’t have to stand in.

Spend the day planning

Instead of chasing deals in the stores, spend your day calculating how to reach BIGG success.

What are your goals for next year? What needs to happen before year end to set yourself up for BIGG success next year?

Start this holiday season figuring out how to make spirits bright next holiday season.

Then sample the eggnog!

Spend the day organizing

Let the crowd place orders. Spend your day creating order.

Get a jump on your year-end organizing. Get your files set up for next year. Get this year’s files ready to put away.

Don’t worry about sorting out the deals from the duds, like the masses. Sort out what you need to keep and what you don’t now. Clear out the clutter instead of creating clutter.

Warning: You may miss a good deal or two.

But you will save yourself time and money. And set yourself up to make more money.

And here’s the bonus: Black Friday only offers one time deals. Spend your day learning or planning or organizing. It will help you get in the black and stay there. Now that’s BIGG success!

How have you made Black Friday a productive day?

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00756-112511.mp3

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What are You Planning for 2012?

calendarYou may think the title is a mistake. It isn’t. We meant to say 2012.

Everybody’s thinking about, talking about, writing about 2011. What your goals are for this year? What are your New Year’s resolutions?

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BIGG success is life on your own terms. There are five elements of BIGG success; one of them is time.

What’s your horizon?
Time has many dimensions. One of them is your horizon.

For many people, the horizon is today. They live in the moment. That’s all well and good. You certainly need to do that sometimes.

However, the people who are already a BIGG success have a longer horizon. They live presently in the future.

Entrepreneuring = a series of projects
As we’ve said, BIGG success is life on your own terms. The “own” in that phrase is very important. You own your life.

You’re more than a manager marketing a brand. You’re not just a CEO who can cash out at any time. You’re the entrepreneur in charge of a very important enterprise – your life.

Any entrepreneurial enterprise can be viewed as a series of projects. You take on projects to get the business launched. You take on projects for customers. You take on projects to build critical infrastructure.

What successful people do
Talk to any really successful person about what they’re working on right now and you’ll probably hear that it is something due late this year or early next. Sure, they’re working today but it’s for a project scheduled to be completed later.

Think about movies … they often take years before we see the finished product. Or even television shows … as we’re watching this season’s Survivor, they’re filming the next season.

If every project in your portfolio is short-term, it’s unlikely you’ll ever reach BIGG success. You must extend your horizon and expand your vision. You must think longer and bigger.

Otherwise, you’ll end up stuck. You’ll never reach the next level of success. 

Sure, you’ll be busy. But, like George Jetson, you’ll be crying: Jane, stop this crazy thing … HELP … Jane!

What projects are in your pipeline?

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Act Quickly but Do Not Hurry

ambush_at_aiMost of you are probably familiar with Joshua fighting the battle of Jericho: “And the walls came tumbling down.”

Shortly thereafter, he was involved in another, less known but no less historic battle – the ambush at Ai.

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The Ambush at Ai

Joshua found himself in a valley near the city of Ai. The king of that city had heard about Joshua – word about the battle of Jericho had spread throughout the land.

Now Joshua was in the king’s neighborhood. And the king saw his chance to wipe out Joshua and all the people with him.

So the king hastily gathered every single one of his warriors together to go after Joshua’s brigade. The king wasn’t going to take any chances. He would destroy all of them.

The gates of the city flew open. The king’s entire army rushed out.

Joshua and his people saw this mighty group approaching. But they were in a valley – with the king’s legion of soldiers in front of them and a large hill behind them.

What should Joshua and his people do? What would you do?

They did what any rational human being would do under those circumstances. They ran like mad!

The king pursued them. Victory was clearly in sight.

How did Joshua – the master blaster who brought down all the walls of Jericho with just trumpets – find himself in this situation?

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He planned it!

That’s right – he took time to plan. Then he clearly communicated his plan to his troops and they quickly took action on it. Here’s how it went really down:

Just like Jericho, Ai had these massive walls all around it. So, under the cover of darkness, Joshua had sent 30,000 of his troops to hide behind the city of Ai. Then he sent another 5,000 to hide beside the city.

Joshua moved the rest of his troops on top of the hill. The king may have seen this group but he just thought they were moving through the area.

He found out differently the next day.

Joshua and his band of fighters had moved down the hill into the valley. The king knew they were coming; he would respond with all his might!

So he quickly gathered all of his warriors together. The gate of the city flew open. The king marched out with his entire army.

Joshua saw the king coming. He fled!

The king pressed on, barking out orders to hurry. Joshua was right where the king wanted him. This was to be the end of Joshua and the king would be famous for taking down the miracle man.

Joshua kept retreating. The hill was approaching. The king knew he had Joshua trapped. It was only a matter of time now.

“Hurry, hurry”, the king shouted to his men.

Suddenly Joshua turned his brigade toward the advancing throng. The king signaled his army to stop.

His mind was racing: “What was Joshua doing? There’s no way his small group can take on my mighty mass of men. This guy must be crazy.”

The king didn’t see what had happened behind him. He and his troops rushed out of the city in hot pursuit of Joshua. After they were out, Joshua’s 5,000 soldiers rushed in. They sent smoke to signal Joshua and the other troops. Ai belonged to them.

Upon seeing the smoke, Joshua turned his people around. The troops who were hiding behind the city rushed out.

So when the king turned around to seek advice from his inner circle of soldiers – to see what they thought Joshua was doing – he saw 30,000 soldiers nearly surrounding him on two sides.

He looked back toward Joshua. He and his throng had the king surrounded on the other two sides. The king and his army were trapped.

The ambush at Ai. The king – who thought he would wipe Joshua out – got wiped out himself. Joshua and his people had conquered another city.

The king was reactive. He didn’t have a plan. He just acted – quickly and in a hurry. He died.

Joshua was proactive. He carefully crafted a plan which he communicated to every one. He implemented it step-by-step. He conquered. He acted quickly, but he wasn’t in a hurry. That led to bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00542-101310.mp3

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When Your Dream Becomes a Nightmare

turmoilWe hear a lot about developing contingency plans in case reality doesn’t live up to our expectations. But we don't often don't think about having a plan in place in case we succeed beyond our wildest dreams!

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It sounds funny to think about it that way, but your bigg dream can turn into a nightmare in both cases – coming up short or succeeding wildly.

Talent in triumph

We’ve recently seen an example of this with Susan Boyle. She walked out onto the stage of "Britain's Got Talent" as a middle-aged Scottish woman who said that she had never been kissed.

She had lived a very simple life, took care of her mother and sang at her local church. She dreamed of having a career in music for 23 years, even putting together a demo with no success.

Then she took a chance and auditioned for the popular TV Show. It was her bigg opportunity and she nailed it. Her life changed from the moment she began to sing "I dreamed a dream."

The whole world loved Susan!

Talent in turmoil

She became an international singing sensation overnight, going from obscurity to sudden celebrity. She couldn’t anonymously walk over to her local church any longer without a swarm of paparazzi tailing her.

No more quiet at home. Her phone rang off the hook. Everyone – from news outlets to fans – wanted to talk with Susan now.

It took a tremendous toll on her emotional state. Although she smiled for the cameras most of the time, she had a couple of incidents that made her appear unstable.

She was overwhelmed and exhausted by being thrust into the spotlight. In a recent interview on Today, Susan said, “[The] impact was like a demolition ball."

Before long, she started skipping scheduled appearances after her run on the show ended. People questioned her health. They wondered if she had what it took to be a star.

Her bigg dream had turned into a nightmare.

Crossing the line

There’s a dividing line when bigg success is at our fingertips. Will we accept it and move over to the new life of which we dreamed? Will we navigate the road less traveled and keep moving on to bigg success?

Or will we be afraid to cross into the unknown? Will we allow self doubt to hold us back? Will we tell ourselves we don't deserve this bigg success?

You have to plan for bigg success so you’re mentally prepared when you reach this point. How do you prepare?

Visualize it.

By picturing it clearly, you’ll be ready for bigg success when you reach it. You’ll also be more likely to get there! Use all your senses to experience it as if it had already happened.

Build a support network.

Surround yourself with people who care about you and believe in you. Associate with people at the level you’re trying to reach. Let them guide you on your way to your bigg dream and reach out a hand once you've made it.

That's what Susan Boyle finally did. As she said on Today, "I've got to be honest here. I guess I had to get my head around it, but through the guidance of a great team — and they are very good — I was able to see that in perspective and really turn that around.”

Bigg goal-getters work hard every day to achieve their bigg dreams. Make sure you also spend some time planning for that moment when you step into the limelight and shine. That's preparing for bigg success!

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Thanks so much for reading our post today. Next time we’ll discuss what a karaoke party has in common with social media. Please join us. Until then, here’s to your bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00448-072909.mp3

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