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Are You Good, Fast, or Cheap?

There’s an old saying …

You can be good, fast, or cheap. Pick any two.

So you can be good and fast. You can be good and cheap. Or you can be fast and cheap.

So why can’t you be all three?

 

Because you can’t deliver all three. More specifically, you can’t defend all three. It costs money to be good; it costs money to be fast.

If you’re trying to compete on all three, a competitor can come along who only competes on two. Let’s say they’re good and cheap. Their cheap is cheaper than your cheap because they’re not trying to be fast. So now you’re only competitive on two of the factors – good and fast.

“Good, fast, and cheap” is really just a way of discussing the three components of value:

  • Quality
  • Service
  • Price

6 strategies to beat your competition

Defensive strategies 

#1 – Improve quality, keep price constant
If quality increases but price doesn’t, you increase the value your customers receive. You focus on trying to make your “good” better so you gain business.

#2 – Improve service, hold price constant
If you improve your level of service, while keeping your price the same, your customers will perceive it as a better deal. You focus on making “fast” even faster. This actually applies to anything having to do with customer service, not just speed. 

#3 – Decrease price, keep quality constant

If you can decrease your price without sacrificing quality, you’ll increase the value to your customers. We all love a good deal, right?

#4 – Decrease price, maintain service levels
If price falls without sacrificing service, your customers will realize they’re getting a better deal. More people will buy more!

So here’s the caveat to these four strategies – you have to make a profit to stay in business. These defensive strategies give you a competitive edge, but they all cut into your profit margin.

So what you’re trying to do with these strategies is increase profit by increasing sales enough to compensate for the lower margin. It’s risky! Because if you don’t get it right, you’ll work harder (because you’re selling more) for less money (profit).

Compounding strategies

#5 – Improve quality, increase price
If you can improve your quality, but increase your price, you’ll hold value constant. Your customers are still happy, because they’re getting the same value as before. They’re paying more now, but they’re getting a better product.

#6 – Improve service, increase price
This is the same as #5, only here you’re delivering a higher level of service.

These final two are designed to increase your sales and at least maintain your profit margin. Therefore, your profit should go up. Of course, we’re assuming that you’re able to maintain your customer base, even at the higher price. 

As you consider these strategies, think across your whole business. You may find it valuable to use different strategies for different products or services.

Our bigg quote today is by Michael LeBouf:

“A satisfied customer is the best business strategy of all.”

Create value for your business by delivering what your customers value.

Next time, we’ll answer a question from a member of our community about getting started on a project. Until then, here’s to your bigg success!

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(Image by egahen79)

Don’t Make This Costly Mistake

Which is better – a $100 decrease in costs or $100 increase in income?

It’s always good to increase our income, but more people get in trouble on the cost side. This applies to your business as well as your personal finances.

Your business
Assume that you own a retail store. Every product in your store sells for $100 and costs $40. So you keep $60 every time you sell a product.

Now let’s say you’re able to cut your expenses by $100. You get to keep all of it!

So, which is better? Cutting expenses by $100! That yields $40 more!

Now, you may ask, how do you do that? Here’s something we have learned …

As you get busy running your business, it’s easy for costs to creep in that aren’t increasing sales like you thought they would. Get rid of these costs!

One of the biggest complaints bankers have about small business people is that they are too focused on their top line (sales) and they don’t spend enough time thinking about the bottom line (profit).

In the long run, your profit can only grow as fast as your sales. But in the near-term, your bottom line will grow much faster if you keep a close eye on costs.

Your personal finances
This is the same story, but for a different reason. It’s all about taxes.

Let’s assume that you will pay 30 percent on your next $100 of income. So, if you make $100 more, you get to keep $70 after taxes.

But if you can spend $100 less, you’re $100 ahead because you’ve already paid the taxes on that money!

Let’s say you get a $5,000 a year pay raise. You decide to celebrate by buying a new house … you upgrade! Your mortgage payment is now $4,800 a year higher than it was before. But hey, you have $5,000 more income, so you’re still $200 ahead, right?

That’s BEFORE TAXES.

Once we factor in 30 percent for taxes ($1,500), you’re $1,300 behind!

And the bad news has just started. This new, bigger, more expensive house probably has higher property taxes; it costs more to insure; it requires more repairs and maintenance.

Before you know it, you’re $5,000 in the whole!

What should you do with the raise?

Once again, your specific situation will determine what you should do. Consider giving yourself a SMALL reward – you’ve earned it! Then, if you have any debt – particularly credit card debt – pay that off because your return will exceed almost any investment. And it’s a guaranteed return!

Once you have that debt paid off, the money becomes yours! Now you can invest it in things that will jump start your passive income.

The bottom line is this – you have complete control over your expenses. You have to convince someone to say “yes” to make a sale or get a raise. It’s much easier to control your costs!

Where have you cut costs in your biz or personal life?
Share your tips with us!

You’ve probably heard our bigg quote today, but it was so fitting that we used it anyway. Here’s Ben Franklin –  

“A penny saved is a penny earned.”

And we bet that, if ole’ Ben Franklin was around today, he’d think about the taxes he was paying and modify his quote to – A penny saved is BETTER than a penny earned!

Next time, we’ll continue the money talk, but with a twist. Comedic writer Jake Novak joins us to share his “Top 5 Signs You're Managing Your Money Like Wall Street.” Until then, here’s to your bigg success!

Related posts

Does It Pay To Be Smart?

How To Get Rich

6 Easy Steps To Financial Freedom

10 Signs That You Are Ready To Quit Your Job And Start A Business

Freedom Or Security – Which Do You Choose? 

Don't Make This Costly Mistake

Which is better – a $100 decrease in costs or $100 increase in income?

It’s always good to increase our income, but more people get in trouble on the cost side. This applies to your business as well as your personal finances.

Your business
Assume that you own a retail store. Every product in your store sells for $100 and costs $40. So you keep $60 every time you sell a product.

Now let’s say you’re able to cut your expenses by $100. You get to keep all of it!

So, which is better? Cutting expenses by $100! That yields $40 more!

Now, you may ask, how do you do that? Here’s something we have learned …

As you get busy running your business, it’s easy for costs to creep in that aren’t increasing sales like you thought they would. Get rid of these costs!

One of the biggest complaints bankers have about small business people is that they are too focused on their top line (sales) and they don’t spend enough time thinking about the bottom line (profit).

In the long run, your profit can only grow as fast as your sales. But in the near-term, your bottom line will grow much faster if you keep a close eye on costs.

Your personal finances
This is the same story, but for a different reason. It’s all about taxes.

Let’s assume that you will pay 30 percent on your next $100 of income. So, if you make $100 more, you get to keep $70 after taxes.

But if you can spend $100 less, you’re $100 ahead because you’ve already paid the taxes on that money!

Let’s say you get a $5,000 a year pay raise. You decide to celebrate by buying a new house … you upgrade! Your mortgage payment is now $4,800 a year higher than it was before. But hey, you have $5,000 more income, so you’re still $200 ahead, right?

That’s BEFORE TAXES.

Once we factor in 30 percent for taxes ($1,500), you’re $1,300 behind!

And the bad news has just started. This new, bigger, more expensive house probably has higher property taxes; it costs more to insure; it requires more repairs and maintenance.

Before you know it, you’re $5,000 in the whole!

What should you do with the raise?

Once again, your specific situation will determine what you should do. Consider giving yourself a SMALL reward – you’ve earned it! Then, if you have any debt – particularly credit card debt – pay that off because your return will exceed almost any investment. And it’s a guaranteed return!

Once you have that debt paid off, the money becomes yours! Now you can invest it in things that will jump start your passive income.

The bottom line is this – you have complete control over your expenses. You have to convince someone to say “yes” to make a sale or get a raise. It’s much easier to control your costs!

Where have you cut costs in your biz or personal life?
Share your tips with us!

You’ve probably heard our bigg quote today, but it was so fitting that we used it anyway. Here’s Ben Franklin –  

“A penny saved is a penny earned.”

And we bet that, if ole’ Ben Franklin was around today, he’d think about the taxes he was paying and modify his quote to – A penny saved is BETTER than a penny earned!

Next time, we’ll continue the money talk, but with a twist. Comedic writer Jake Novak joins us to share his “Top 5 Signs You're Managing Your Money Like Wall Street.” Until then, here’s to your bigg success!

Related posts

Does It Pay To Be Smart?

How To Get Rich

6 Easy Steps To Financial Freedom

10 Signs That You Are Ready To Quit Your Job And Start A Business

Freedom Or Security – Which Do You Choose? 

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