To understand the two main criteria of success, think about an ice cream soda and the straw that comes with it. One is nice; the other is necessary.
We discuss the importance of defining success your way on The BIGG Success Show today. Here’s a summary of that discussion
In his wonderful book, Success Is Within You – an oldie but a goodie – Howard Jay Whitman uses an analogy to illustrate a point about what he calls the “two main criteria of success.”
He talks about the straw and the ice cream soda. He says: