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How to Set Goals like John Kennedy

moon_footprint"Houston, Tranquility Base here. The Eagle has landed." ~ Neil Armstrong

Today we’re celebrating one of the biggest successes of all time. Forty years ago today, on July 20, 1969, three men – Neil Armstrong, Buzz Aldrin, and Michael Collins – landed a spacecraft on the moon for the first time.

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They had launched their mission 4 days earlier, flying 203,000 miles to get there.

About six-and-a-half hours after they landed, with one-sixth of the people in the world tuned in to watch, Neil Armstrong descended down the ladder of the lunar space module. As he became the first person to walk on the surface of the moon, he uttered those famous words:

That’s one small step for man, one giant leap for mankind.” 

We never get tired of hearing those words. It gives us goose bumps. They are so inspiring.

But we have to remember that it didn’t just happen. It began as a bigg goal over eight years before.

On May 25, 1961, President John F. Kennedy said:

I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth.” 
 

How to set goals like President Kennedy

President Kennedy’s goal was very well-stated. It was a SMART goal. SMART is an acronym for:

Specific
Measurable
Action-Oriented
Realistic
Time- and Resource-Constrained

Let’s look at each of these five components of a well-stated goal using President Kennedy’s goal as an example.

Specific
President Kennedy said that we were going to do two things:

  • land a man on the moon
  • return him safely to earth

You can’t get much more specific than that. In this case, it may be easier to think about what wouldn’t be specific. He could have said, “We’re going to land a man somewhere in space.” That’s not specific. He clearly articulated the destination.

Measurable
President Kennedy’s goal was clearly measurable. We would certainly know if a man had landed on the moon. We could certainly tell if he returned safely to earth.

Note, though, that landing on the moon and then not being able to get back safely would have meant the goal was not reached.

Let’s bring this point on being measurable safely back to earth. Here’s an example of a goal that is not measurable:

“I’m going to increase my income next year.”

What does that mean? If you increase it by $1, did you really accomplish what you set out to do? A well-stated goal would be:

“I’m going to increase my income by 5% next year.
“I’m going to increase my income by $2,000 next year.”

Now you’ll know if you accomplish what you set out to do.

Action-oriented
When President Kennedy called for this mission to send man to the moon [PDF], he made clear that it would take a tremendous commitment by the entire nation to reach this goal.

He called for innovation. He called for new money. He said it would take a concentrated effort for an extended period of time. But it would get done.

And get done it did. In a similar vein – with our personal goals or the goals we set for our businesses – we must commit to taking the necessary steps to achieve the goal.

Realistic

President Kennedy said, “I believe we have all the resources and talent necessary.” 

Your goals can and should be bigg goals. They should stretch you beyond anything you’ve ever accomplished before. But they have to be realistic.

Otherwise, they don’t lead to bigg success. They only lead to discouragement.

Time- and Resource-constrained

This one’s easy. President Kennedy said we would accomplish this goal by the end of the decade. It was 1961. The goal was reached July 20, 1969.

He made it clear that resources would have to be diverted from other good causes if this goal was to be reached.

When you set your goals, be sure to give yourself a due date. When will you accomplish this goal? What resources will be required to do it? Do you have them?

Goal-setting is not goal-getting

John F. Kennedy was able to reduce all of this into a simple goal statement of 31 powerful words that set this course of events into action.

Because he wasn’t just a bigg goal-setter, he was a bigg goal-getter.

Setting goals is just the first step in that process. We have a great tool – the Bigg Goal-Getter’s Workbook – which takes you through the entire six step process to put goal-setting and goal-getting to work for you. It’s free when you subscribe to our free newsletter, The Bigg Success Weekly

Just one final point:

Good goals have a reason behind them. They serve a bigger purpose. Every goal should lead you closer to the bigg success of which you dream. So we’ll close with John F. Kennedy himself explaining why sending a man to the moon was so important:

We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.
 

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00441-072009.mp3

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(Image and quotes in today's post from NASA)

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The Constitution: A Model for Your Organization

constitution Today in the United States, we’re inaugurating Barack Obama as our 44th President today. It’s both a celebration and an orderly transfer of power.

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marylynn
I can hear “Hail to the Chief” being played. I just love that song!

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georgeI got inaugurated once. I was on the speech team in Junior High School. I’m dating myself here, but I played Gerald Ford taking the oath. So I tripped … I mean stepped … up to the microphone, held up my right hand, and said, “I, Gerald R. Ford, do solemnly swear that I will faithfully execute the Office of President and will to the best of my Ability, preserve, protect and defend the Constitution of the United States.

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Yes, all Presidents solemnly swear to uphold the Constitution. We hadn’t thought about this for some time, but we started discussing the purpose of a Constitution.

The United States Constitution itself tells us. It begins with the famous line “We the People of the United States” and then goes into the reasons for the document:

“in Order to form a more perfect Union”
At least we know that the Founding Fathers were realists – they didn’t expect a “perfect” union! They just felt the Constitution would help make things better.

“establish Justice”
It was important to establish laws so that every man and woman was treated the same. 

“ensure domestic Tranquility”
The Constitution allows for peaceful disagreement and debate.

“provide for the common defence”
It was important to determine how the safety of the citizenry would be insured.

“promote the general Welfare”
But it goes beyond safety. The Constitution also maps out how to make things better for the people of the country.

“secure the Blessings of Liberty to ourselves and our Posterity”
This document should insure the freedom of its citizens now and in the future.

Now think about that list. These are the reasons why the Founding Fathers felt it was important to have a Constitution.

But this isn’t a civics lesson. Which is good because we sure wouldn’t be qualified to talk about it! But it made us think …

Aren’t those good reasons for us to have a Constitution in our organizations?

A framework for growth

As small business owners, we often run from structure. We are rebels at heart. We like to break the rules. These characteristics are part of what lead to the success of many small business owners. However, this lack of structure is also what keeps many of their businesses really small.

So does your organization need a Constitution? If you want to establish a framework to grow your business and insure that all people in your organization get treated fairly, then YES!

The Constitution as a model

To find out how to establish a framework for your organization, look at the Constitution.

Set down governing principles.
This list of principles expresses the Core Values of the organization. All decisions should be congruent with these principles.

Establish a structure. How is it organized? This helps us see the bigg picture. Think about your Mission.

Define procedures. How is it run? How do we do things around here? It doesn’t set the ceiling for idealistic behavior, but it does establish a floor. What is the minimum acceptable behavior? Think of this as your Operations Manual.

Describe duties. What are the obligations of the people involved? Think Job Descriptions.

Delineates powers.  What are the boundaries within which the people involved must operate? What resources are available to help them do their jobs? Does this sound like an Employee Handbook?

Can you imagine what our lives would be like without our Constitution? While none of us would say everything runs perfectly, they certainly run more smoothly because of our system of government. Using the Constitution as a model for your organization is a great way to form a more perfect union …

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Get the tips and tools you need to be a BIGG success.
Subscribe to the Bigg Success Weekly – it’s FREE!

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Thanks so much for stopping by today. Join us next as we begin a three-part series on heroes. Until then, here’s to your bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00312-012009.mp3

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70,000 dollars feeds 5,000 families

How $70,000 Delivered 5,000 Families from Drought and Hunger

70,000 dollars feeds 5,000 families

Bloggers from all over the world wide web are discussing poverty today in the hopes that conversation for a cause will lead to a cure. We’ll share how $70,000 had an impact on drought and hunger.

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marylynnWe chose to participate because we believe in the cause and we believe in the power of people working together with a purpose.

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georgeWe remembered an inspiring Wall Street Journal article [pdf] written by Roger Thurow. It highlights how seemingly small things can make a bigg difference in the developing world. We love success stories and this one is awesome!

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$70,000 feeds 5,000 families

A group of farmers in Ohio raised $70,000 and sent it to another group of farmers in Kenya. The project is part of the Foods Resource Bank, an organization that fights hunger by connecting churches here with groups in need around the world.

The Ohio farmers decided to send money, rather than food, so the farmers in Kenya could decide how to use it best. They spent the money to build a number of small dams and retention ponds to catch water in the rainy season so they would have water year-round. With that water, five thousand families have been delivered from hunger.

Everybody wins

Here’s an example of the impact made by just one project. The farmers in Ohio sent $3,000 to the farmers in Kenya, who hired an engineer. With the plan in hand, the Kenyan farmers built the dam with their own labor and materials.

Now their village has water – for themselves, for their cattle, and for growing crops. The women of the village used to walk about ten miles to get water. Now their time is being used much more productively.

With the water problem solved, the village switched its focus to better roads. These roads are the link to nearby markets where the farmers can sell their surplus produce. But they had deep ruts which made them nearly impassable.

It used to take two hours to get to the market by bike, which is the main form of transportation there. Bikes cost $6 to rent. With the improved roads, it only takes a half-an-hour now to get into town and bike rents have fallen to $3.

Talk about win / win! The farmers are paying 50% less to rent a bike. But the person who rents the bikes is making 100% more, because the bikes get returned so quickly. Everybody wins!

Farmer increases income over 400%

The article also highlights one Kenyan farmer. With the water nearby thanks to the dam, he was able to dig his own water retention pond, which he uses to irrigate his crops. His income has grown from less than $100 a year to $500 per year!

That’s an increase of over 400%!

Now he’s plowing his extra profits back into his business. He bought a generator and mechanical pump to double his cultivated land. He also planted 400 mango trees.

Entrepreneurship at its finest!

How it started

All of these wonderful things started with the vision of one man – the pastor in the village. Originally, he reached out for food from the large international agencies. But he feared that his people would become dependent.

So he formed a development group that created a list of needs – water was number one on the list. He sent that list to a number of organizations, including the Foods Resource Bank. They got the farmers in Ohio involved.

Takeaways

We found this story so inspiring because it shows that a small amount of money with a large amount of focus can accomplish bigg things.

We liked how farmers here supported farmers there. We can all use our passion, knowledge, and skills to help people like us in other parts of the world.

It also shows the resourcefulness of people. Get resources to people on the scene. They will find a way to overcome their biggest obstacles with their ingenuity and industriousness. The accomplishments can be phenomenal!

You, too, can make a difference. Donate money or make microloans to people in need with good ideas. Reach out to organizations that have the infrastructure in place to help people in need.

It only takes one person.
Each of us can make a bigg difference in helping other people around the world be a bigg success.

Next time, we’ll talk with a man who left a high-paying job with a prestigious law firm to do his own thing. Until then, here’s to your bigg success!

 

how $70,000 saved 5,000 families|Blog Action Day 2008

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Routinely Get Ready Mentally for the Task at Hand

By Bigg Success Staff
08-04-08

Life Skills

Gretchen Rubin is conducting research about happiness for her next book. Along the way, she’s sharing some of the things she has learned on her site, The Happiness Project.

Recently she wrote about the value of a ritual. She says that following a routine helps condition our minds for the task at hand and offers some great examples. We highly recommend that you read her fantastic post.

We all have rituals – like our getting-ready-for-work routine or our getting-started-at-work process. Some are born of necessity. Others happen with purpose for a purpose. Still others happen by default.

It’s important to pay attention to all of our rituals. It’s most crucial to pay attention to the ones that happen by default. Is this really something you want / need to do?

It’s also crucial to consider rituals that are missing. Perhaps you’ve set a goal, but you haven’t established a routine that helps you achieve it.

Some people say they don’t follow routines because they like to live spontaneously. Certainly, some flexibility is important to keep life fun – sometimes it pays to “shake up” your routine to keep your excitement level up.

However, rituals aren’t designed to limit us. In fact, quite the opposite – they should free us up! They help us step through each part of our day in an orderly process. They help us remove the noise and chaos from our minds so we can be our best when it’s needed.

What are your routines?

Hear today's lesson and laugh on The Bigg Success Show. 



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Business Owners Must Be Duplicitous

By Bigg Success Staff
06-05-08

Bigg Success in Business

growing 

You may get conflicting messages about being in business. You hear that you need to be passionate about what you do. You’re also told to approach every business decision rationally.

So which is it – love or logic?

Love
As an entrepreneur, you need to love what you do. If you don’t love it, you won’t be able to make it through the inevitable tough times. So get into a business about which you have a passion.

  • Then take pride in your accomplishments. Celebrate them like you’ve just won the Super Bowl. Be human in defeat. Learn from it and then move on. Practice the 24-hour rule – give yourself 24-hours to enjoy victory or recover from a loss. Then move on.
  • Be stubborn about what matters. There are things that are important to your success. They are your core values and purpose. Don’t ever agree to compromise on the things that are important, but be quick to concede if a better idea comes along that’s not in conflict with these core values and your purpose.
  • Finally, don’t fear the fear. As a business owner, you will face fearful times. That’s okay. Successful entrepreneurs have faced the same fears; they just overcame them. You’ll need to do the same. Press on.

Logic
Emotion clouds your judgment. You have to get beyond your emotions in order to succeed in business. You have to be calculating, weighing the pros and cons of a given strategy against your goals and the pressures of the market.

  • Separate your ego from your business. Entrepreneurs often get in trouble when they start creating monuments to themselves with the resources of their businesses. Don’t make that mistake! Every business decision should move you one step closer to your dream life.
  • Admit your mistakes. If you don’t admit them, you’ll never learn from them. Unsuccessful business owners often devote even more resources trying to turn a bad decision into a good one. It rarely works. Admit your mistake and move on.
  • Aim before you fire. This is one of the best ways to make sure you’re not acting emotionally. Get ready … aim … fire. Business owners who fail often get caught up in the moment and forget this crucial step.
  • Focus on results. Measure everything you accomplish against your goals. Have you exceeded them or fallen short? Why? Answering those questions along the way will take you a long way toward the success of which you dream.


Example

An example of love and logic at play is to remember why you got into business in the first place. You had a goal in mind. You had a plan on how to achieve it. Along the way, you gained new insight and information. You changed your plan, but the goal is still the same. You’re practicing love and logic at the same time!

The bottom line is that it pays to be emotional and unemotional at the same time about your business … be irrationally rational!

Hear today's lesson and laugh on The Bigg Success Show. 

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It’s Safest To Stick To What You Know

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