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A Makeover for Bigg Success

paintIf you’re one of our regulars, you probably immediately noticed our new look. With the help of the great people at Headway, we’ve gotten a makeover!

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georgeMost people may not be surprised to hear me say this, but I’ve never had a makeover, Mary-Lynn.

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marylynnYou’ve never gone to the make-up counter for the “before” and “after” thing, huh?

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george
Oh, well now that you put it that way!

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marylynnWell, I’ve certainly had my share of makeovers. From long hair to short. Back to long. Then to medium length hair.

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georgeIf I had hair, maybe I could do that! Another popular makeover is a home makeover. Here’s the way ours works. I move the furniture to a new spot per Mary-Lynn’s order. Then I generally move it back to where it was originally per Mary-Lynn’s order!

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marylynnYou can paint your rooms to give them a new feel. And for you, George, you just clean off your desk so you can see it again!

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Planned remodeling

In the retail business, there’s an unwritten rule that you should remodel your store about every seven years.

Your web site is your online storefront whether you’re in the retail business or not. There's a rule of thumb in web design that you should update your site every two years.

Whereas you might spend tens of thousands of dollars to remodel your bricks-and-mortar store, it costs relatively little to give your virtual store a makeover.

You don’t have to make drastic changes. You can add new tools or highlight things in which your site visitors might be particularly interested.

For instance, do you have a great resource page? Is it highly visible on your home page?

Do you publish a newsletter? Is it easy for your visitors to sign up?

Why the change?

We’re almost at the two year mark so we felt it was time to remodel. The look is different but the overall feel is not.

Another reason is that more people are accessing our site via mobile devices. Our old design wasn’t very friendly to these devices. You had to scroll through a lot of extraneous information to get to our post for the day.

Thanks to our graphic designer, Liz McMillen, we have an updated logo. It incorporates our tagline – Life on Your Own Terms – into Bigg Success.

Making Headway our Theme

We also had planned to upgrade to a premium WordPress Theme anyway. Our friends at Headway came out with their fantastic product at just the right time. (In the interest of full disclosure, we are now an affiliate of Headway.)

We do business with people we know and trust. Grant and Clay Griffiths certainly fit that description. They’ve done a great job with Headway and we expect it to be a bigg success.

Other people we know and respect are using the template too. There’s nothing like social proof! Chris Cree, Michael Martine – a.k.a. Remarkablogger – and John Haydon are all using Headway now for their blogs.

Headway makes it easy make updates to any site as it continues to evolve. It is easy to customize without having to know code. That’s a bigg time saver for any business owner looking to upgrade his or her site.

They have a great support forum that is both informative and robust. Clay and other Headway users do a great job of responding to technical and design questions.

Your thoughts?
Check out the “before” if you want and compare it to now. We'd love to hear your thoughts on the new design.

Do you like it? Any suggestions?

You can leave a comment, e-mail us at bigginfo@biggsuccess.com or leave a voice message at 877.988.2444 (BIGG).

Thanks so much for visiting the new Bigg Success site today. Please join us next time when we’ll discuss entrepreneuring your personal finances. Until then, here’s to your bigg success!

 

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00485-092109.mp3

(Image in today's post by ratnesh)

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Diversify, Diversify, Diversify

By Bigg Success Staff
09-26-08

Bigg Success with Money

diversify

One of the most important tenets of investing is to diversify, diversify, diversify. However, it’s a principle that’s been around for a long time – remember “don’t put all your eggs in one basket?”

By diversifying, we earn the greatest return over time with the least volatility. There are three ways to diversify your portfolio:

#1 – Diversify across asset classes
Your portfolio should include a variety of stocks, bonds, cash, real estate and more. A rule of thumb is to subtract your age from 120 to determine how much of your money should be invested in stocks (or more likely, stock mutual funds). Most of the rest should go into bonds (or bond mutual funds).

#2 – Diversify within asset classes

Within each of these asset classes, you also want to diversify. For example, you don’t want to own a single stock, or even just stocks in a single industry. You don’t even want to just own domestic stocks. Own multiple stocks in multiple industries in multiple countries.

#3 – Diversify over time
There’s one thing that’s certain about the market – it will go up and down. By investing some amount of money at regular intervals (e.g. with every paycheck), you diversify over time. This principle is known as dollar-cost averaging.

When the market is up, you’ll buy less of the same than when it’s down. So you’re buying less when prices are high and more when prices are low. Doesn’t that make sense? Isn’t that what you would like to do with anything else you purchase frequently?

Two simple solutions

One relatively easy way to diversify is through mutual funds. Pick no-load funds with low annual expenses and good performance. Diversify between stock funds and bond funds. Pick domestic funds and international funds. Then re-balance every year to keep your assets allocated properly.

An even easier way to do this is to pick a no-load mutual fund with a targeted retirement date. Then let them do all the rest. The downside is you may get a little better performance by selecting funds from more than one fund family. The upside is you have pros constantly watching over your portfolio. All you have to do is watch over the pros!

Diversification smooths out performance. When stocks go down, bonds often go up and vice versa. So you get the best possible returns without the volatility of a single class of financial assets.