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Why Nice Guys Finish First

Nice Guys Finish First - Doug Sandler - BIGG SuccessThe author of Nice Guys Finish First, Doug Sandler shares his Nice Guy System and more in this BIGG Success Show podcast interview. Click PLAY to listen.

We had the great pleasure to speak with Doug Sandler (aka Mr. Nice Guy) on The BIGG Success Show today. Doug is an entrepreneur, speaker, Huffington Post writer, podcaster, and author of the Amazon best-selling book, Nice Guys Finish First.

Here’s what we talked about:

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The Problem with B2B and B2C Marketing and Sales

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Listen to this post! Click a player to hear George & Mary-Lynn on The BIGG Success Show Podcast (Duration 6:35)

Why do people treat people online differently than they would in person?

[Mary-Lynn] Recently, I was asked to “friend” someone on Facebook. I didn’t know her, but in looking at her profile, I could see some potential synergies with BIGG Success. So I accepted her request. Before long, a message popped up from her. Well – not from her, from her assistant. The thing is – I didn’t “like” her company Page. I “friended” her. So I expected to build a relationship with her, not her assistant.

Here’s something many people have missed: At its essence, social media is a new tool for the timeless way of doing business.

Since the beginning of time, people did business with people they knew. Then the Industrial Revolution came along. Broadcast media took hold.

It was possible to share a message with the masses. Brands were built. But now, thanks to the social web…

We’re taking a huge forward leap back to the past!

It’s radically changing how we build our personal and business brands.

The problem with B2B marketing and B2C marketing and sales is the B and the C!

There isn’t a business talking with another business or a business conversing with a consumer.

That may be an interesting label for the sake of positioning, but labels can be dangerous.

All marketing is P to P – person to person.

You want to connect with people, not businesses or consumers. They’re people – people with real problems, people who want more out of life.

People buy from other people today, just like we have in every time period since the dawn of commerce. The only exception is the anomaly we witnessed with broadcast media.

Broadcast media is a numbers game. You can reach the masses. That’s great for creating awareness. When you’re watching TV or listening to the radio, you don’t have an expectation of a personal connection.

Unfortunately, many people apply the “broadcast” mindset to social media. They don’t see the person through their computer screen. They think it’s still a numbers game. “I just need more followers to throw my message at” is their mindset.

So here’s our point – When it comes to the people who are your customers and prospects, go beyond a mere understanding of their problems and desires.

Get to know them so well that you can sympathize – and even better – empathize with their situation.

Then you’re invested emotionally.

Now you can feel what they feel with the same intensity with which they feel it. You see the human being in front of you. You can truly connect. You can add value in their lives which will create value for you. That’s BIGG success!

*Our topic today sprang from our tutorial –Advance in Your Career Using Social Media. Why not check it out?

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00858-042613.mp3

Image in this post from Flickr

The Biggest Mistakes People Make Using LinkedIn-Part 3

The Power Formula for LinkedIn Success Book Cover | BIGG SuccessWe’re wrapping our conversation on The BIGG Success Show with LinkedIn expert Wayne Breitbarth, author of the book: The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search

We’ve been talking about the five biggest mistakes people make when using LinkedIn.

In Part 1, Wayne told us about:

Biggest Mistake #1: Failure to dedicate sufficient time to their LinkedIn efforts.

Biggest Mistake #2: Underestimating the importance of crafting a dynamic, keyword-filled personal profile.

In Part 2 we discussed:

Biggest Mistake #3: Failure to recognize the importance of having lots of trusted professionals in your LinkedIn network

and not getting recommendations.

Biggest Mistake #4: Using LinkedIn to advertise your products and services.

In this segment, we learn about the final mistake that businesses/brands are making:

Click a player to hear Wayne talk with George & Mary-Lynn on The BIGG Success Show podcast. (Duration 7:45)


iPhone/iPad/Mobile Podcast Player
[haiku url=”http://traffic.libsyn.com/biggsuccess/00805-042812.mp3″ title=”The BIGG Success Show #805″]
Biggest Mistake #5: Lack of a consistent company wide message and policy.

  • How LinkedIn is powerful for companies and why consistency is key
  • Why your employee’s profile is either helping or hurting your brand
  • Ideas on how companies can create that consistency about their brand with their employees
  • How to create a strategy when using Groups to help promote your company
  •  Why it is essential to have a company page on LinkedIn and what it search engine keywords your company profile should contain.
  • What you should be doing to maintain your LinkedIn personal page and your company page.
  • Should recommendations go on your personal profile or company profile?

Visit Wayne’s website to get free weekly LinkedIn tips  along with a free chapter of his book .

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00805-042812.mp3

The Biggest Mistakes People Make Using LinkedIn-Part 2

The Power Formula for LinkedIn Success Book Cover | BIGG SuccessWe’re continuing our conversation on The BIGG Success Show with Wayne Breitbarth, LinkedIn expert and author of the book: The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search.

We’re discussing the five biggest mistakes people make when using LinkedIn. In Part 1 of our interview we talked about:

Biggest Mistake #1: Failure to dedicate sufficient time to their LinkedIn efforts.

Biggest Mistake #2: Underestimating the importance of crafting a dynamic, keyword-filled personal profile.

In this segment, learn about these mistakes:

Click a player to hear Wayne talk with George & Mary-Lynn on The BIGG Success Show podcast. (Duration 9:50)


iPhone/iPad/Mobile Podcast Player
[haiku url=”http://traffic.libsyn.com/biggsuccess/00804-042612.mp3″ title=”The BIGG Success Show #804″]
Biggest Mistake #3: Failure to recognize the importance of having lots of trusted professionals in your LinkedIn network / Not getting recommendations.

  • What Wayne says is the most powerful aspect of LinkedIn
  • How LinkedIn is like the “6 degrees to Kevin Bacon”
  • Why 35-40 connections is NOT enough to fully use LinkedIn and the number you should shoot for
  • Why Groups on LinkedIn are the second most important part of using LinkedIn
  • There are over 1.2 million Groups on LinkedIn, learn how to get more connections using them.
  • How recommendations  can help you come up more often when people use the keyword search tool to attract more leads.

Biggest Mistake #4: Using LinkedIn to advertise your products and services.

  • Why the traditional forms of advertising doesn’t work in social media
  • Your Powerful Formula for promoting yourself on LinkedIn is to: Help people, share valuable information, and build relationships.
  • How sharing your work in terms of questions and discussions will take away the “in your face” advertising.
  • Why you should spend time listening on social media spaces to learn the communication skills.
  • How to listen on LinkedIn by simply visiting your home page.
  • Why Groups provide a listening tool for you too.
  • How to find conversations in your space using keywords and a tool hardly anyone uses: “LinkedIn Signal” or “Search Status Updates.”
  • Wayne shares an example of how he was able to connect with a potential client who wasn’t even in his network by using the listening tools in LinkedIn.

Visit Wayne’s website for a free chapter of  his book The Power Formula for LinkedIn Success and to learn more about his LinkedIn training offerings.

Next time, learn about a silly little thing that many companies overlook on LinkedIn and why it hurts your brand.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00804-042612.mp3

The Biggest Mistakes People Make Using LinkedIn-Part 1

The Power Formula for LinkedIn Success Book Cover | BIGG SuccessToday on The BIGG Success Show, we are happy to talk with Wayne Breitbarth. Wayne has thirty years’ experience in operations, finance, management, and business ownership. He is also a speaker, consultant, a LinkedIn expert , and author of the book we’ll be discussing: The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search.

Click a player to hear Wayne talk with George & Mary-Lynn on The BIGG Success Show podcast. (Duration 8:55)


iPhone/iPad/Mobile Podcast Player
[haiku url=”http://traffic.libsyn.com/biggsuccess/00803-042412.mp3″ title=”The BIGG Success Show #803″]
In this segment:

  • Find out why the recession turned Wayne from a skeptic on LinkedIn to a  BIGG fan!
  • Why a light bulb went off while he was using the people search feature on LinkedIn
  • Why LinkedIn isn’t in the same realm as Facebook and Twitter for personal branding on social media branding.

Biggest Mistake #1: Failure to dedicate sufficient time to their LinkedIn efforts.

  • Find out why Wayne says you should spend at least 2 hours a week there and where to find the time).
  • The most important actions your should take when spending time on LinkedIn.
  • What Wayne says is the “gasoline in the tank” for your LinkedIn use.

Biggest Mistake #2: Underestimating the importance of crafting a dynamic, keyword-filled personal profile.

  • Why you shouldn’t treat your LinkedIn profile like a resume (and why it’s boring to keep it that way).
  • The 2 things to think about as crafting your profile: keywords and story.
  • The trick to determining the keywords you’ll want to use (think the “this” or the “that”).
  • Why thinking Yellow Page categories is a helpful way to craft your business keywords.

Learn more about Wayne, his book, his LinkedIn training, and even download a free chapter of The Power Formula for LinkedIn Success on his website.

Next time, Wayne talks about the best way to communicate so you don’t turn people away.

Direct link to The Bigg Success Show audio file | podcast:
http://traffic.libsyn.com/biggsuccess/00803-042412.mp3