By Bigg Success Staff
Bigg Success in Business
Studies show that more and more women are starting their own businesses. They’re jumping off the corporate ladder into their own business.
They want to build a company of which they can be proud. So says Margaret Heffernan, who has run five businesses herself, in her book How She Does It: How Women Entrepreneurs are Changing the Rules of Business.
These women entrepreneurs place values before anything else. In many cases, they may not even have an idea for a business, but they know how they want it to be run! They start with their values and the culture implied by it. Then they seek the right business opportunity.
The driving force behind this is the inspirational dissatisfaction derived from their experiences. They’re tired of the culture in which they’ve spent most of their careers. They relish the thought of creating a business that offers the environment and the opportunities that they see lacking in the corporate world.
Here’s the lesson for all of us – these women are building successful businesses because people are attracted to their culture. It turns out that people respond well to companies that put people first!
In the coming years, attracting and retaining quality people will be one of the biggest challenges faced by all companies. Women entrepreneurs have figured that out and are winning the game of employee recruitment and retention.
They’re in it for the long haul. They put less emphasis on this quarter’s earnings or building up a company quickly so it can be sold off. Instead, they’re focusing on building long-term value and a company with which people are proud to be associated.
Teacher Turns $3,000 into a $700 Million Business
(Image by cobrasoft)
By 440 Dana Mancuso]
Bigg Success Contributor
I remember my first real full-time job. (Don't we all?) One of the people I worked with was a woman – we’ll call her Gloria.
She was what some might call pushy, brash, or any number of other adjectives. And boy did she intimidate me. She spent a lot of time gossiping with others in the office, and seemed to have a negative opinion about a lot.
Then, Gloria became a mom.
It was a truly amazing transformation. The once harsh person I remember from before maternity leave was a much calmer, less difficult person ten weeks later.
Now I'm not going to speculate on the reasons for this. Maybe she was just sleep deprived?
The point is that she was now acting very differently than before. I bring this up because life changing events really do change you. That's why they call them life changing events.
Whether it's something as serious as adding or losing a family member, or something else, like buying your first home or changing careers, these life changes can be noticeable to the people around you.
I don't expect that everyone will have a serious personality change, but your perspective will change. What you value might change. How you spend your time might change.
Knowing this and actively thinking about potential life changes and how you would behave when they happen to you can only be positive. It can help you determine if you'd need to make other adjustments to accommodate that change.
- You're very career driven and you never thought you'd want to stay home after your baby was born, but now you really are thinking about it. How would you accommodate a change in career?
- Your sick parent needs more help than you thought. Would you be willing to move to be closer to him/her?
- You get a promotion and pay raise. Do you intend to spend the money to buy a new home or invest it for a rainy day?
These scenarios and many more like it are good to contemplate at every stage of life, whether you are just starting out on your quest for bigg success, or are already there and want to put the icing on the cake.
They are exercises in values assessment. And where we want to be the most successful is in those areas we value the most.
Coping With Life Change
Ride The Wave, Dude!
Are You Going Through A Mid-Life (Career) Crisis?
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The Go-Giver is a great story about Joe, an ambitious, young go-getter who desperately needs to make a sale before the end of the quarter. So he goes to Pindar, the wise consultant, for mentoring. Pindar doesn’t help Joe make a sale.
Today, we were fortunate to have Bob Burg, one of the authors of The Go-Giver on The Bigg Success Show. Here are the highlights of the conversation:
Mary-Lynn: So Bob, your character Joe learns the 5 laws of stratospheric success. What are they?
Bob: #1 – Law of Value. Your true worth is determined by how much more you give in value than you take in payment.
Now that sounds counterproductive. How do you give more in value than you accept in payment and still prosper? We need to understand the difference between price and value. Price is a dollar figure; value is the relative worth to the end user.
For example – You hired an accountant to do your returns, and they charged you a fee of $500, but through their diligence, hard work, and knowledge, they were able to save you $2,000. They provided you $2,000 in value while charging you a $500 price. They made a profit, but you felt great about the transaction. That’s the kind of transaction that we want to have with our customers.
Mary-Lynn: Alright, #2.
Bob: #2 – Law of Compensation. Your income is determined by how many people you serve and how well you serve them.
Law #2 tell us that the greater the number of people we provide exceptional value to, the more money with which we’ll be rewarded. So Law #1 talks about the value; Law #2 talks about the reach.
Mary-Lynn: The word-of-mouth, right?
Bob: Exactly. And when you provide great value to people, you have all of these people who feel so good about you that you develop an army of, what I call, personal walking ambassadors.
George: What’s #3, Bob?
Bob: #3 – Law of Influence. Your influence is determined by how abundantly you place other people's interests first.
Now again, this sounds polyanna, at best, but it’s actually quite practical. Because all things being equal, people will do business with (and refer business to) people they know, like, and trust.
And as you guys know, there’s no faster, no more effective, no more powerful way to elicit those feelings toward you in others, than by finding ways to put the other’s person’s interests first. Always thinking – How can I add value to this person? How can I help this person in their life?
George: Boy, it seems like you see people do the opposite. They think – What can I get from this person, rather than what can I give them?
Bob: Well, and that’s why a lot of people are broke!
Mary-Lynn: Alright, Law #4.
Bob: #4 – Law of Authenticity. The most valuable gift you have to offer is yourself.
All the techniques and all the skills are all for naught, if you’re not authentic and if you don’t come across as authentic. However, when you are your true self, then what happens is it takes those skills, those techniques, and it multiplies them geometrically.
So please understand, skills are necessary, the knowledge is necessary, it’s all necessary, but without the authenticity, the power just isn’t there.
Mary-Lynn: Yeah, people are pretty smart. They can see a fake when one’s out there.
George: Bob, what’s the fifth law?
Bob: #5 – Law of Receptivity. The key to effective giving is to stay open to receiving.
Pindar, the mentor, says to Joe, “Joe, I want you to breathe out and don’t breathe in.” So Joe tries. After eight seconds – he’s gasping … ten seconds – gasping … twelve seconds … he cannot do it any longer.
He finally starts coughing, He says, “Pindar, I have to breathe in. I can’t just breathe out.”
Pindar says, “Well, Joe, what if I told you it’s been scientifically proven that it’s healthier to breathe out than it is to breathe in?”
“That’s crazy! You have to do both.”
You must breathe out, which is giving, and you must breathe in, which is receiving.”
George: Bob, it seems like sometimes we give and give, but we run into those people who do nothing but take. What’s the advice for that?
Bob: You know, you’re right. There are some people who have really mastered the art of giving, but haven’t mastered the art of receiving, which is one thing we really show you how to do in the book. We’ve had some nice feedback on that.
Regarding your excellent question, I think we have to be careful, because being a go-giver should never be confused with being a martyr or being self-sacrificial. We need to make sure we’re associating with, and attracting, the type of people into our lives who are go-givers themselves, or can learn to be go-givers.
Mary-Lynn: Thanks, Bob for visiting with us!
Get the book to see all that Joe learns about being a go-giver.
Just to show you that Bob believes what he says …
you can get a free chapter of The Go-Giver by visiting his site.
Our bigg quote today is by Taisen Deshimaru:
So give unselfishly and receive abundantly.
Next time, we’ll discuss 5 success factors. Until then, here’s to your bigg success!
Rich Dad, Wise Son
Some things are teachable; others have to be learned. Today, we’ll discuss things you have to learn on your own. Hopefully, you’ll do it while you’re still in college! If you’re already out, check this list to see how you’re doing!
#1 – Learn how YOU learn.
Do you learn best by reading? Listening? Watching? Or some combination? You’ll save a lot of time, money, and frustration later if you learn this now.
#2 – Learn HOW to think.
Most students focus on WHAT to think. Get a well-rounded education so you can cut to the essence of any issue. You fully understand a topic when you can debate both sides of an argument equally well.
#3 – Learn self-discipline.
Know how to set goals and schedule yourself to achieve them. Stick to the schedule you’ve set so you can focus on your priorities and balance work with fun.
#4 – Learn how to build YOUR brand.
You are the CEO of most important organization – YOU, Inc. For what will you be famous? What makes you unique? How will you let the world know?
The choices you make are critical. It’s good to be a member of an organization; it’s better to be a leader in it. Choose internships and summer jobs wisely because they reflect on your brand, too.
#5 – Learn how to communicate effectively.
It’s true – you learn a LITTLE bit about this in college. But how you communicate reflects on your brand. For example, if your written work is full of typographical errors and grammatical mistakes, the reader may assume that you’re sloppy or apathetic. Also understand that HOW you say something is just as important as WHAT you say.
#6 – Learn how to build your network.
Take every opportunity to reach out to people with common interests. It’s amazing how few students get to know their professors. They are great mentors even after you’re done with college!
It’s important to 61 cultivate relationships]. Take an interest in them. For your network to work when you desperately need it, you’ll need 303 established relationships].
There are no six steps to Kevin Bacon when it comes to networking. You need to get one step removed from the person you need to contact. If you know me, and I know somebody, you have a good chance with that somebody.
#7 – Learn how to find your initial vision.
Your vision consists of your passion, your values, your competencies, and the environment you face. Here are some great resources to help you:
Your vision will probably change over time. However, developing the skills to discover it and work toward it are essential to your BIGG success.
Our BIGG quote today comes from the great Ralph Waldo Emerson, who said,
not an education, but the means to an education.”
Education is a life-long adventure to discover yourself and uncover your full potential.
As he moves on from the game he loves, superstar quarterback Brett Favre taught us a lesson on peak performance. We’ll discuss it in our next blog.
Brett’s moving on to the perfect job. One with two vacations a year … six months each!
Until next time, here’s to your BIGG success!
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