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5 Laws of Stratospheric Success

The Go-Giver is a great story about Joe, an ambitious, young go-getter who desperately needs to make a sale before the end of the quarter. So he goes to Pindar, the wise consultant, for mentoring. Pindar doesn’t help Joe make a sale.

Today, we were fortunate to have Bob Burg, one of the authors of The Go-Giver on The Bigg Success Show. Here are the highlights of the conversation:

Mary-Lynn: So Bob, your character Joe learns the 5 laws of stratospheric success. What are they?

Bob: #1 – Law of Value. Your true worth is determined by how much more you give in value than you take in payment.

Now that sounds counterproductive. How do you give more in value than you accept in payment and still prosper? We need to understand the difference between price and value. Price is a dollar figure; value is the relative worth to the end user.

For example – You hired an accountant to do your returns, and they charged you a fee of $500, but through their diligence, hard work, and knowledge, they were able to save you $2,000. They provided you $2,000 in value while charging you a $500 price. They made a profit, but you felt great about the transaction. That’s the kind of transaction that we want to have with our customers.

Mary-Lynn:
Alright, #2.

Bob: #2 – Law of Compensation. Your income is determined by how many people you serve and how well you serve them.

Law #2 tell us that the greater the number of people we provide exceptional value to, the more money with which we’ll be rewarded. So Law #1 talks about the value; Law #2 talks about the reach.

Mary-Lynn: The word-of-mouth, right?

Bob: Exactly. And when you provide great value to people, you have all of these people who feel so good about you that you develop an army of, what I call, personal walking ambassadors.

George: What’s #3, Bob?

Bob: #3 – Law of Influence. Your influence is determined by how abundantly you place other people's interests first.

Now again, this sounds polyanna, at best, but it’s actually quite practical. Because all things being equal, people will do business with (and refer business to) people they know, like, and trust.

And as you guys know, there’s no faster, no more effective, no more powerful way to elicit those feelings toward you in others, than by finding ways to put the other’s person’s interests first. Always thinking – How can I add value to this person? How can I help this person in their life?

George: Boy, it seems like you see people do the opposite. They think – What can I get from this person, rather than what can I give them?

Bob: Well, and that’s why a lot of people are broke!

Mary-Lynn: Alright, Law #4.

Bob: #4 – Law of Authenticity. The most valuable gift you have to offer is yourself.

All the techniques and all the skills are all for naught, if you’re not authentic and if you don’t come across as authentic. However, when you are your true self, then what happens is it takes those skills, those techniques, and it multiplies them geometrically.

So please understand, skills are necessary, the knowledge is necessary, it’s all necessary, but without the authenticity, the power just isn’t there.

Mary-Lynn: Yeah, people are pretty smart. They can see a fake when one’s out there.

Bob:
Exactly.

George: Bob, what’s the fifth law?

Bob: #5 – Law of Receptivity. The key to effective giving is to stay open to receiving.

Pindar, the mentor, says to Joe, “Joe, I want you to breathe out and don’t breathe in.” So Joe tries. After eight seconds – he’s gasping … ten seconds – gasping … twelve seconds … he cannot do it any longer.

He finally starts coughing, He says, “Pindar, I have to breathe in. I can’t just breathe out.”

Pindar says, “Well, Joe, what if I told you it’s been scientifically proven that it’s healthier to breathe out than it is to breathe in?”

“That’s crazy! You have to do both.”

You must breathe out, which is giving, and you must breathe in, which is receiving.”

George:
Bob, it seems like sometimes we give and give, but we run into those people who do nothing but take. What’s the advice for that?

Bob: You know, you’re right. There are some people who have really mastered the art of giving, but haven’t mastered the art of receiving, which is one thing we really show you how to do in the book. We’ve had some nice feedback on that.

Regarding your excellent question, I think we have to be careful, because being a go-giver should never be confused with being a martyr or being self-sacrificial. We need to make sure we’re associating with, and attracting, the type of people into our lives who are go-givers themselves, or can learn to be go-givers.

Mary-Lynn:
Thanks, Bob for visiting with us!

Get the book to see all that Joe learns about being a go-giver.

Just to show you that Bob believes what he says …

you can get a free chapter of The Go-Giver by visiting his site.

Our bigg quote today is by Taisen Deshimaru:

“To receive everything, one must open one’s hands and give.”

So give unselfishly and receive abundantly.

Next time, we’ll discuss 5 success factors. Until then, here’s to your bigg success!

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Rich Dad, Wise Son

Putting The Giving In Thanksgiving 

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Success is Teamwork!

By Bigg Success Staff
06-25-08

Life skills

Two donkeys so the story goes,
Were tethered each to each,
When lo, they neared two shocks of hay,
That seemed within their reach.

Each sought his own: the rope grew taut,
As though each would apply
His utmost strength to take his share
Or know the reason why.

They pulled and scraped and pawed and kicked,
As though indeed insane –
But not by foolish stunts could they
One single bite obtain.

Till, wearied, turning face to face,
They talked the matter o’er
And mutually agreed that they
Would thus behave no more.

At peace, they soon one shock devoured,
And ate the other, too.
How good their joint refreshment seemed,
None but those donkeys knew!

Ye humans, crude and stubborn willed,
Respect the common tether;
Be wise, confer, agree, co-work,
And “eat your hay” together!

 – Author unknown

Hear today's lesson and laugh on The Bigg Success Show. 

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Rich Dad, Wise Son

By Bigg Success Staff
01-31-08

Timeless Principles

eyes_of_a_child_jpgHere’s a great story about a rich dad who wants to show his son the difference between rich people and poor people. But, in the end, it’s the rich dad who learns the lesson!

One of our Bigg Success Weekly subscribers sent this story our way. Bigg thanks, Richard!

With a little research, we believe this story is by Gradly. We send him a bigg round of applause!

Through the eyes of a child
“One day, the father of a very wealthy family took his son on a trip to the country with the express purpose of showing him how poor people live.

They spent a couple of days and nights on the farm of what would be considered a very poor family.

On their return from their trip, the father asked his son, ‘How was the trip?’

’It was great, Dad.’

‘Did you see how poor people live,’ the father asked.

‘Oh yeah,’ said the son.

‘So, tell me, what did you learn from the trip,’ asked the father.

The son answered:
‘I saw that we have one dog and they had four.’

‘We have a pool that reaches to the middle of our garden and they have a creek that has no end.’

’We have imported lanterns in our garden and they have the stars at night.’

‘Our patio reaches to the front yard and they have the whole horizon.’

‘We have a small piece of land to live on and they have fields that go beyond our sight.’

‘We have servants who serve us, but they serve others.’

‘We buy our food, but they grow theirs.’

‘We have walls around our property to protect us, they have friends to protect them.’

The boy’s father was speechless.

Then his son added, ‘Thanks Dad for showing me how poor we are.’”

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We develop our point-of-view from our experiences. Obviously, we want to learn from our experiences, but we need to be careful not to take away the wrong lessons.

Try looking at the world through the eyes of a child. Look at things as if you were seeing them for the first time. Be innocent again.

You just might like what you see and be more grateful for what you already have! That’s what the wise son taught his rich dad.

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Hear today's lesson and laugh on The Bigg Success Show. 

See more Timeless Principles

John Wooden’s Pyramid Of Success

W.Clement Stone’s Success System

Relationship Building Blocks

Life Goes On

Benjamin Franklin’s Thirteen Virtues

The Face In The Glass

How To Get Rich

Frank Bettger’s Thirteen Secrets To Success In Sales

How To Succeed The George Costanza Way 

(Image by jenn_jenn, CC 2.0)