BIGG Success Logo boxed

How to Get Out of the Dog House

dog_daysThis is the fourth show in our five-part Dog Days series. Sometimes, no matter how hard you might try, no matter how good you think you’re being, you still might find yourself in the dog house. So let’s talk about how to get out!



Accept being in the dog house

Depending on how much barking was done, and who did the barking, you may want to accept being in the dog house for a short period of time.

After a heated discussion, the best prescription may be a cooling off period. Just stay in the dog house until you and the other person are both calmed down. Then you can broach the subject again.

Puppy dog eyes

When you do broach the subject, be sure to flash your puppy dog eyes. Let them see how sad you are that you upset them. In other words, approach them with humility.

You won’t get very far if you come back from the dog house barking. In fact, you’re likely to end up right back there!

If you come back with humility, you’ll be more likely to have a productive conversation.

Lick their face!

Figuratively … not literally.

Start the conversation with two of the strongest words in relationship building:

“I’m sorry.”

You may not feel like you’ve done anything wrong. That doesn’t matter if you made the other person feel something they didn’t like.

It may have been unintentional. That doesn’t matter either. It still happened.

Apologize for making them feel that way. Then ask questions so you can avoid the dog house in the future. At least for this offense!

If they start barking …

Don’t make them defensive. If they start barking, step back a bit. Usually not much gets accomplished if everyone involved is barking. So take a step back mentally – even physically, if it helps – and try again.

It’s amazing how productive a conversation can be when no one cares who was at fault. You can’t control the other person. You can only control yourself.

So don’t reflect blame right back. Try to reword it in a way that is more conducive to taking the relationship forward.

Try not to use the word “you” in a negative way. Look at two ways the same thing can be stated:

“You said blah.”

“When blah was said, it made me feel …”

Which one would make you more defensive? Obviously the second one keeps the conversation moving forward.

Oh … just one final point … when you do finally get out of the dog house, be sure to wag your tail!


Get the tips and tools you need to be a BIGG success.
Subscribe to the Bigg Success Weekly – it’s FREE!


We thank you so much for the gift of your time today.

Please join us next time as we look at what it takes to be a bigg dog. Until then, here’s to your bigg success!


Direct link to The Bigg Success Show audio file:

Related posts

5 Reasons for Lack of Progress

4 Secrets for Learning New Tricks

Relationships and the Dog Eat Dog World

(Image in today's post by mioawee)

BIGG Success Logo boxed

Apologies – The Bad and the Ugly

sorry.jpgYesterday we talked about how Ramon De Leon, the owner of six Chicago Domino’s franchises, responded to a complaint by Amy Ravit Korin on Twitter and created a video apology promising to “wow” her. You owe it to yourself to see how he did it.

When it comes to apologies, this is the good. Today we want to talk about the bad and the ugly and discuss three steps in the art of the apology.



The bad

Domino’s, the chain, recently found itself making the news when two employees of one store posted a video on YouTube showing them mishandling food, to say the least. Domino’s President, Patrick Doyle, was featured in a video apologizing for the mishap and reassuring customers that this was an isolated incident.

There was backlash to this video because it didn’t seem sincere. We think that the apology itself seemed sincere. However, he wasn’t looking at the camera so it’s obvious he was reading from a script. He should have at least looked squarely at the camera when he said, “We’re sorry.”

The difference between this video and Ramon’s video is striking. Ramon is looking right at the camera and it’s obvious that he’s not reading from a script. There’s no question about his sincerity in the way he delivers his apology.

The ugly

You’ve probably heard about the free grilled chicken promotion by KFC. Unfortunately, KFC was not prepared for the overwhelming response to this promotion. Countless customers were turned away when they arrived at their local KFC to redeem their coupon. KFC’s President, Roger Eaton, issued a video apology.


georgeI’m a positive-thinking person who loves positive-thinking people. But he was too positive in light the situation.



marylynnI agree completely. He seemed happy. If I’m dissatisfied as your customer, I want to see that you’re unhappy about it. Show me that you’re empathetic to my terrible experience.



Show you know I’m as mad as a chicken on a hot tin roof?



No … as mad as a chicken in a frying pan!


The KFC apology focused too much on the success of the promotion and not enough on the debacle that followed. However, we’ll cut them some slack because they’re dealing with a more massive problem than the other two.

The art of the apology

Bigg success is life on your own terms. The five elements of bigg success are money, time, growth, work and play. Sometimes we experience the most growth when we’ve made a mistake.

No matter what medium you use to apologize – video, phone, e-mail, in person or some other way – there’s an art to it.

First, simply apologize.
Get it out of the way right upfront. Ramon, the Domino’s franchisee, gets right to it as does Patrick Doyle, the Domino’s President.

The KFC President, Roger Eaton, completely missed the mark. Instead of apologizing right away, he starts off talking about how successful the promotion was.

Second, talk about what you’re going to do about it.
Once again, Ramon nails this one. He told Amy that he was going to wow her. And wow her he did along with the rest of us. Patrick Doyle got this right too.

Roger Eaton eventually gets to the point – they’re going to honor the coupon and give you a free Pepsi product if you do a whole bunch more work. Instead of talking about how they will remedy the situation, the people who were affected have to follow-up to get what was promised to them in the first place.

Third, look to the future.
There’s nothing wrong with ending an apology on an upbeat note. Look to the future of the relationship. Ramon hit this one out of the park as well. We think the park was Wrigley Field!

Patrick Doyle closes strong. He thanks people for their support and says Domino’s will work to rebuild our trust. However, right before that, he says that “it sickens him that the actions of two individuals” could impact their brand. You could feel his emotion. This is where he should have started.

This is a mistake that’s easy to make – beginning and ending with an apology. Follow the process mapped out here to avoid doing that.

The President of KFC completely struck out. He apologizes right at the end of the video – the best apology in the whole video we might add. Fortunately, he didn’t close on that note; it appeared as if he would. He does end on an encouraging note.

Use this three-step process and deliver your message with sincerity the next time you have to apologize. We all make mistakes. When handled properly, even they can lead to bigg success!


Get the tips and tools you need to be a BIGG success.
Subscribe to the Bigg Success Weekly – it’s FREE!


Please join us next time when we talk about out of this world communication.

Thanks so much for hanging out with us for a bit today. Until next time, here’s to your bigg success!


Direct link to The Bigg Success Show audio file:

Related posts

Apologies – The Good

Relationship Building Blocks

Failure to Do This Harms Relationships

Creating Wealth in the Next Generation Economy