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image of a measuring tape with the blog title The true measures of success

The True Measures of Success

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image of a measuring tape with the blog title The true measures of success

One of the questions we get all the time is, “Why are there 2 g’s in BIGG?” We’ll answer that question and how it applies to the true measures of success in this week’s show.

Click the player to listen to this episode of The BIGG Success Show Podcast. Below is a summary.

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We often joke about this – the best one is that G’s finger stuttered when we bought the domain. But BIGG is an acronym with a BIGG meaning – too BIGG for just one G.

BIGG success is for entrepreneurs of all flavors. Even if you never plan to own your own business, you are the entrepreneur in charge of a very important enterprise – your life. This is why having an entrepreneurial mindset applies to everyone.

The acronym has 4 letters that, together, help you create value for yourself while adding value in the lives of others. That’s just what entrepreneurs of all varieties do.

Let’s go to “The Professor’s” whiteboard for: The 4 measures of BIGG Success.

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What are You Planning for 2012?

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calendarYou may think the title is a mistake. It isn’t. We meant to say 2012.

Everybody’s thinking about, talking about, writing about 2011. What your goals are for this year? What are your New Year’s resolutions?

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BIGG success is life on your own terms. There are five elements of BIGG success; one of them is time.

What’s your horizon?
Time has many dimensions. One of them is your horizon.

For many people, the horizon is today. They live in the moment. That’s all well and good. You certainly need to do that sometimes.

However, the people who are already a BIGG success have a longer horizon. They live presently in the future.

Entrepreneuring = a series of projects
As we’ve said, BIGG success is life on your own terms. The “own” in that phrase is very important. You own your life.

You’re more than a manager marketing a brand. You’re not just a CEO who can cash out at any time. You’re the entrepreneur in charge of a very important enterprise – your life.

Any entrepreneurial enterprise can be viewed as a series of projects. You take on projects to get the business launched. You take on projects for customers. You take on projects to build critical infrastructure.

What successful people do
Talk to any really successful person about what they’re working on right now and you’ll probably hear that it is something due late this year or early next. Sure, they’re working today but it’s for a project scheduled to be completed later.

Think about movies … they often take years before we see the finished product. Or even television shows … as we’re watching this season’s Survivor, they’re filming the next season.

If every project in your portfolio is short-term, it’s unlikely you’ll ever reach BIGG success. You must extend your horizon and expand your vision. You must think longer and bigger.

Otherwise, you’ll end up stuck. You’ll never reach the next level of success. 

Sure, you’ll be busy. But, like George Jetson, you’ll be crying: Jane, stop this crazy thing … HELP … Jane!

What projects are in your pipeline?