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Artificial Dissemination – A Tool for Bigg Success

spinToday we’ll wrap up our discussion about artificial dissemination. Last time, we talked about three dangers of misstatements and exaggerations.

There’s another side to artificial dissemination. It can also be a tool if used carefully and properly. We’ll look at two ways to do that.



Honest vs. Kind

Sometimes we face a battle. It’s not a battle between good and evil. It’s a battle between two competing forces for good. Should we be honest? Or should we be kind?

Picture this … your best friend just had a baby. He’s so proud that the buttons on his shirt are popping. He takes you to see the little guy. Now, the little guy is the ugliest baby you’ve ever seen. He’s so ugly you’re not even sure he’s human!

So your friend turns to you and says, “Isn’t he the best looking baby you’ve ever seen?”

Panic sets in. What do you say? Beads of sweat start forming on your forehead. Do you tell the truth? Or should you be nice?

Artificial dissemination can be used as a tool for kindness.

Authentic vs. “Fake it until you make it”

Now we want to talk about telling the truth, the whole truth and nothing but the truth.

That’s another battle which we must fight every day. We often hear that we should be authentic. Yet we also hear people say that you have to “fake it until you make it.”


george I’m authentic every day … when I first get up. If I wanted to be authentic, I would never shave!



I wouldn’t wear any make-up!


It is important to be true to yourself. People can spot a fake. But “fake it until you make it” doesn’t necessarily mean being someone you’re not.

Artificial dissemination can be a tool for casting yourself in the best light.

We’ve talked before about the entrepreneurial roller coaster ride. But people like to do business with successful people. When you’re at the bottom of the ride, you don’t have to tell the world. Just confide in a few close friends or trusted advisors and project an image of success to the rest of the world.

The whole world doesn’t have to know the whole truth. In many cases, with most people, part of the truth will suffice just fine! You’re not on the witness stand for crying out loud!


marylynnI think with social media we sometimes broadcast things about ourselves, not remembering that hundreds or thousands, or hundreds of thousands, of people are going to see it.



You have to manage your reputation just like companies manage their reputations.



marylynnI remember seeing a tweet from a person I follow. She had just lost her job. I don’t remember what she said, but it was something that would have been better left unsaid.



george The stories you tell about yourself shouldn’t be fiction. But occasionally, you may think of them as part of a docudrama. You can put a positive spin on things. Sometimes that leads to bigg success!


Authentic or fake it until you make it. Where do you come down in the debate? Share that with us by leaving a comment below, calling us at 877.988.BIGG(2444) or e-mailing us at

Thanks so much for reading our post today.


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Please join us next time when we’ll discuss a surprising thing that others expect from you. Until then, here’s to your bigg success!


Direct link to The Bigg Success Show audio file:

Related posts

Artificial Dissemination – 3 Dangers

How Honest Should You be with Your Employees?

Social Networking – The Line Between Work and Play

Relationship Building Blocks

(Image in today's post by clix)

Kentucky Derby Blog Post Image

You Can Always Bet on the Winner of This Race!

Kentucky Derby Blog Post Image

The Kentucky Derby is known as “the run for the roses”.

On The BIGG Success Show today, we had the first ever BIGG Derby – the run for BIGG success! It’s impossible to recreate it in written form so we highly recommend you listen in to the exciting race coverage.

Listen to Charlie Horse call the BIGG race! 

Thanks for joining us at the first ever BIGG Success Derby. It was an exciting race with BIGG bucks for the winner. The field consisted of five thoroughbreds:

  • Stumbling Block
    He’s been a strong contender every time out this season. You can never count this horse out; he’s always in the running.
  • Uninformed Optimism
    This horse is a relative newcomer to the racing scene. We’ve heard some great things about him. He’s fresh and ready to go! Hopes are high for a great run.
  • Consistent Delivery
    He’s not a flashy horse, but he has an amazing track record. He’s demonstrated time and again that he will finish strong.
  • Fear of Failure
    He’s a real threat who often comes out of nowhere to defeat his opponents.
  • Persistence
    This horse is undefeated in competition. But the talk is that he will be severely tested today with this field.

What a day! We hope you enjoyed our broadcast of the first ever BIGG Derby. Until next time, here’s to your BIGG success!

Direct link to The Bigg Success Show audio file | podcast:

Image credit: WikiMedia Commons