9-time New York Times best-selling author, David Bach, joins us to share the secrets of financial freedom from his new book, The Latte Factor. This show is made possible by FinancialFreedomTool.com.
Today’s show is part of our special podcast series for Money Smart Week – coordinated by the Federal Reserve Bank of Chicago to help individuals and families better manage their personal finances. Learn more at MoneySmartWeek.org.
Today, on The BIGG Success Show, we’re thrilled to talk with David Bach, one of the most trusted authors of our time. He’s written nine consecutive New York Times bestsellers, including two that hit #1.
David joins us today to share the secrets to financial freedom from his new book, The Latte Factor: Why You Don’t Have to Be Rich to Live Rich*. Here’s a summary of our discussion…
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Why did you write this book as a parable?
David says he’s wanted to write this parable since 2004. He was on Oprah, talking about The Automatic Millionaire*, his most popular book at that time. It’s about an ordinary couple who achieve total financial freedom at the age of 52, having never earned over $52,000 a year.
It shows, he explains, that you don’t have to be rich to invest. You don’t have to make a lot of money to retire early.
As the book became more and more popular, David realized that one of the best ways to reach people is by telling stories. His favorite books – The Alchemist* by Paulo Coelho and Who Moved My Cheese* by Spencer Johnson – were stories.
He adds: The truth is 98% of the people are never going to buy a financial book. But they’ll buy a story book. So I thought I could reach more people by putting this into a parable. But the story didn’t end there…
David is a BIGG fan of Paulo Coelho, author of The Alchemist. He spent a delightful evening with him back in 2012. As the time to retire neared, Paulo turned to David and said, “What is the book that your soul desires to write, that you have not yet written?”
David replied, “I want to write this book called The Latte Factor, that could inspire tens of millions of young people all over the world to realize that their dreams are closer than they think, that small amounts of money could change everything in their life. I have a son. He’s a teenager. I can’t get them to read my books yet.”
Paulo put his hand on David’s arm and said, “Then David, you must write that book.”
So David wrote The Latte Factor. And his son read it…and immediately acted upon it.
Want to know what George said to give David chills? Then listen to the show. Simply click the PLAY button above.
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