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image of an ice cream soda with the blog title: 2 main criteria for success

2 Main Criteria of Success

image of an ice cream soda with the blog title: 2 main criteria for success

To understand the two main criteria of success, think about an ice cream soda and the straw that comes with it. One is nice; the other is necessary.

We discuss the importance of defining success your way on The BIGG Success Show today. Here’s a summary of that discussion

In his wonderful book, Success Is Within You – an oldie but a goodie – Howard Jay Whitman uses an analogy to illustrate a point about what he calls the “two main criteria of success.”

He talks about the straw and the ice cream soda. He says:

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