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A Visit with Santa

santa-claus We had a very special guest on The Bigg Success Show today. Straight from the reindeer farm at the North Pole, we welcomed Santa Claus! Here’s a summary of the conversation:

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marylynn
Welcome to The Bigg Success Show, Santa.

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santa_tiny
Oh, thank you Mary-Lynn. It’s always a pleasure visiting with you.

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george
We’re so happy that you make time for us. We’re amazed at that actually.

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santa_tiny
Well I try to make time for all my favorite fans.

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marylynn
Are you on schedule? Is everything going according to plan?

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santa_tiny
We are right on schedule. We will be ready on the 24th.

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george
Alright, that’s what we wanted to hear. All the boys and girls will be very happy.

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marylynn
How do you stay awake all night?

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santa_tinyWell, Mrs. Claus would tell you it’s all the coffee. However, there are a few chocolates that kind of keep me buzzed up too … especially dark chocolate!

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georgeSo chocolate is the key! We have that straight from Santa’s mouth. Now, Santa … do you ever confuse the reindeer droppings for chocolate?

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santa_tiny
Not yet … it hasn’t happened in hundreds of years. Ho! Ho! Ho!

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marylynn
And Santa, how do you avoid getting a cold at this time of year?

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santa_tiny
Lots of Vitamin C – a glass of juice every morning.

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marylynn
Yeah, because you can’t be drowsy from Sudafed when you’re out delivering toys!

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santa_tinyNo, I have one elf who is responsible for squeezing all my fruit drinks – lemonade and orange juice – every morning.

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marylynn
That sounds like maid service.

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santa_tiny
Well you don’t need to tell him that. Ho! Ho! Ho!

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george
So that elf really can make lemonade out of lemons!

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santa_tiny
Oh absolutely, and there have been plenty of those this year.

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georgeLast year, you taught us how to be jolly and I have to tell you it really has come in handy in 2008.

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santa_tinyOh, I’m glad to hear that. Finding ways to stay jolly is an excellent thing to do in these times.

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marylynnWell, what is your message to people this year – who are going through tough times, who are finding it hard to stay jolly?

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santa_tinyThat’s a difficult thing. There are financial problems; the entire world is suffering really. But if you keep in mind the simple things, the things that matter the most – your family and friends – that will help get you through.

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marylynn
I can’t think of any better advice than that.

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georgeNow Santa, we always hear about Rudolph’s red nose, but I notice that your nose is often red too.

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santa_tiny
Oh yes … it’s frequently very cold outside.

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george
So that’s the reason?

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santa_tiny
Of course, are you insinuating something?

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george
Santa, I would insinuate nothing with you! That wouldn’t be nice!

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santa_tiny
Ho! Ho! Ho!

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marylynnOf course, if you need a little jolt on Christmas Eve, you can stop by the Bigg Success Studio. We’ll leave something special out for you!

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santa_tiny
I will certainly make an effort to stop by there!

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marylynnSanta, thank you so much for joining us on The Bigg Success Show. We know how busy you are and how crazy things are this time of year. But boy, it makes us jolly just to be able to talk with you!

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santa_tiny
It’s always a pleasure, Mary-Lynn and George … always a pleasure.

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george
Well, we’ll look forward to seeing you on Christmas Eve!

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santa_tiny
I will see you even if you don’t see me!

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marylynn
We’ll be tracking you on the Santa radar!

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santa_tiny
Ho! Ho! Ho! Merry Christmas!

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3 Action Items to Increase Your Productivity

In a new study, published in the Journal of Personality and Social Psychology, a group of researchers surveyed 58 random people in a shopping mall. These researchers asked the participants to recall the decisions they had made that day. Then the researchers asked the participants to solve some simple math problems. They found that the more decisions a participants had made, the less likely they were to solve the problems.

 

There appears to be a price to making decisions – we become less productive as we make more decisions. And boy, do we have to make a lot of decisions today!

A six item grocery list
Picture yourself in a grocery store holding a list with six items – orange juice, bagels, Philadelphia cream cheese, Crest toothpaste, Coke, and lettuce.

In 1970, with that list you would have had a choice of 50 items. By 1998, you would need to filter through 250 different products just to get all the items on your list.

This comes from the spectacular book, Simplicity Marketing: End Brand Complexity, Clutter, and Confusion by Steven M. Cristol and Peter Sealey.

Think about it – that was 1998. Do you think it’s any better now?

3 bigg action items to simplify decision making

#1 – Make a list that’s specific.

So specific in fact, that you could send someone else and get exactly what you want. Studies show that people who shop with a list don’t buy as many impulse items so they tend to spend less money.

More importantly, it saves you time and mental fatigue as the studies showed.

#2 – Set a time limit when you’re making a major decision.

Before you begin doing research for a bigg decision, set a time limit. Once you’re satisfied with your findings or once you reach your time limit, make a decision.

As an example, we recently set up the web site for Bigg Studio, a sister company to Bigg Success, for audio production services. We needed to decide on the design for the site. There were an endless number of possibilities. We chose one that fit our criteria and moved on.

Here’s another tip that we love – get out your magic 8 ball. Ask it if you made the right decision. Look at its answer and see how you feel about it. This taps into your intuition about the decision which makes getting to the decision you’re most comfortable easier.

If you like this idea, here are a couple of links you might find helpful:

#3 – Become a partner in stress relief for the important people in your life.
Get to know the preferences of the people who depend on you, like your customers, your co-workers, your boss, and your significant other. Weed through all the options and present them with just a few.

The authors of Simplicity Marketing make the point that

“the next generation of positioning successes will belong to those brands that relieve customer stress.”

So there’s a significant opportunity in the future for people and companies who are able to simplify things. This applies not just to your company brand, but also to your personal brand.

This is one of the things we try to do here at Bigg Success. We try hard to sort through all the information out there and deliver to you those few things we’ve found to be the most important.

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(Image by burnin dog)