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The Surprising Obstacle to Getting Rich in Your Own Small Business

Don't think about getting rich to be a BIGG SuccessWhat is the main reason many people fail at their own small business before they even get started? The answer may surprise you.

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We hear a recurring tune as we talk with many starry-eyed wanna-be entrepreneurs. It forms a chorus.

“I’m going to get rich!”

They’re enthusiastic. They’re excited. They’re full of ideas. The world is their oyster.

They’ve run the numbers. They are going to take over a market. They’re going to rule the world. Remember, they think…

“I’m going to get rich!”

But they won’t.

Putting money first

The surprising obstacle to getting rich is thinking only about getting rich. In other words, putting money first. If you put money first, you will fail.

Of course, money is important. So important, in fact, that it’s one of the five elements of BIGG success.

A business without money isn’t a business. So it isn’t about the money itself, it’s about the attitude toward money.

And more specifically – the priority given to money. Where does money place in your priorities as you think about starting up your own small business?

Don’t think about…

Don’t think about money if you want to be successful. Don’t think about yourself. Don’t think about your own needs. At least not yet. Not at the start.

Instead – think about your future customers:

  • What do they want and need?
  • What’s causing them pain?
  • How might they gain?
  • What could you do to solve the challenges they face?
  • How can you help them get from where they are to where they want to be?

You see, it’s easy to plug number into a spreadsheet. It’s easy to pull an assumption out of the air. But until you’ve done the hard work of really thinking about your future customers, where they’re at and what they’re experiencing, you won’t come up with a good idea for your own small business.

Thinking isn’t enough

You need to think about your customers so long and so hard that you fully understand them.

You feel what they feel. You can empathize with them.

And the challenges they face demand a solution. A solution which you will offer with your own small business.

Don’t think of them as customers

Just one more thing before we go – we’ve called them customers. We often talk about target markets or niches.

But don’t ever forget this BIGG idea – they’re not customers.

They’re not a target market. They’re not a niche.

They’re people.

People in pain. People who want a better life. People who need someone to help them.

And that’s where you come in.

Find a way to solve the problems of enough people and the money will follow. You will get rich in your own small business.

Now that’s BIGG success!

Today we talked about being selfish. On our next show, we’ll discuss why it pays to be selfish in your own small business.

We feel richly rewarded that you checked in with us today. Until next time, here’s to your BIGG success!

Direct link to The Bigg Success Show audio file | podcast:
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Dissing Plan B

success_and_failure Here’s a great quote by entertainer Steve Harvey …

“Don’t live by old sayings that don’t apply to you. For instance – ‘Have a Plan B.’ Having a Plan B means you believe that Plan A might fail. Having a Plan B requires that you put time and energy into what you could’ve been doing for Plan A to make it work. And if Plan A doesn’t work, guess what, get a new Plan A.”

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There’s some real wisdom in his quote. We’ll look at it line by line:

“Having a Plan B means you believe that Plan A might fail.”

Believe

He’s emphasizing how much we have to believe in success, not in failure. We have to believe, in ourselves and in our plan, in order to succeed. The first person who has to be on board with our plan – the first person who has to follow us so to speak – is ourselves. If we’re not in line, we’re in trouble!

Throw away the security blanket

There’s another thing that comes to light with this quote. Think Linus van Pelt, Charlie Brown’s best friend and Lucy’s younger brother. He never went anywhere without his security blanket. 

We can’t succeed if we hold on to our security blanket, or blankets, as the case may be. We have to throw it away once and for all if we’re going to succeed bigg.

A lot of times we hold on tightly to that security blanket just in case. Just in case, things don’t go as planned.

Well, here’s the brutal truth – no matter how good we get at planning, things never will go as planned.

That’s when we have to hunker done. We have to double our efforts to make our plan work. We have to overcome all the obstacles that we will face and keep the faith.

The covenant with Nature

We must keep on believing that we will succeed because we have no choice but to succeed. When we reach that level of resolve, the forces of Nature begin to conspire with us, instead of against us.

It’s not a miracle. It happens too frequently to think of it that way.

It is no accident. Because that implies a randomness that doesn’t exist.

It’s isn’t luck because it happens more often to people whose thoughts lead to certain behaviors. The more determination we have, the luckier we get!

It’s more like a covenant. Nature says, “This is how much you have to believe. Here is what you have to let go of in order to have my blessing.”

Now, let’s look at the next line …

“Having a Plan B requires that you put time and energy into
what you could’ve been doing for Plan A to make it work.”

Setting priorities

Since we only have a certain amount of time, we can’t afford to waste it if we’re going to succeed bigg.  It’s all about priorities.

We tend to think that:

  • we’re super-human
  • we can do ten things at once
  • we don’t need to focus on just one or two major objectives at a time

The bare naked truth is … all of that is a lie!

We do have to determine what is most important right now in pursuit of that bigg success of which we dream. Then we have to focus all our energy on only that.

In the last part of his quote, he says,

“If Plan A doesn’t work, get a new Plan A.”

So the question is, how do you know if Plan A isn’t working?

One way to judge it is if you keep running into the same wall over and over again.

You’ve tried to climb over it.

You’ve tried to go around it on one side.

Then you tried the other side.

You tried to dig under it.

You even tried to blast through it.

You’ve tried five times, but the doggone wall hasn’t budged.

Plan B is like Step 2

It may be time to start thinking of your alternatives. And here’s where we deviate slightly from Steve Harvey. Because we think Plan B is like Step 2 on your path to bigg success. You have to have a clear picture of what bigg success looks like to you before you start. Then you need to map out the steps to get there.

With your plan in place, you’ll focus all your time and energy on Step 1 before you begin to take the second step. So we’ve thought about it before we start, but we don’t worry about it until it’s time.

We think Plan B is just like that. Before we start working on Plan A, we should have thought about Plan B. We’ve prepared for the contingencies. But that’s where we stop.

And the important distinction is this ….

Plan B doesn’t send us back where we were before. Plan B moves us ahead in a way that Plan A didn’t. It makes that wall insignificant.

The only path to bigg success

But it doesn’t pay to spend too much time thinking about Plan B because the wall we face probably won’t be the wall we expect. So now we’re back on track with Steve Harvey.

Think about it a little, but don’t dwell on it. While you’re pursuing Plan A, keep Plan B out of your head. Because you have to if you want to succeed bigg.

Your mindset has to be, “This is my only path to bigg success.” By thinking that way, you will find bigg success. 

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Thank you for checking in with us today. Join us next time as we begin a two-part series on the ten early warnings of a business in trouble. Until then, here’s to your bigg success!

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Direct link to The Bigg Success Show audio file:
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Why Work Life Balance Doesn’t Work

An increasing number of people have given up on the balancing act. They have found that it’s impossible to draw a line in the sand and divide their lives into two parts.

We only have one life to live, so why complicate it by trying to reach our goals in two separate worlds as if one doesn’t have anything to do with the other one?

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You might find that it pays to NOT try to balance your life!

Thus the emerging trend of work life integration. This concept is still in its early stages, but more and more people are finding that it works better for them than trying to keep things in balance.

Work life integration is all about flowing seamlessly from one area to the other. Your spouse may say something that helps you at work. Your co-workers may give you insight for things at home.

Pay attention to all the important people and priorities in your life all the time, rather than thinking that you need to segment them.

A paradigm shift

That’s the essence of work life integration. It requires a paradigm shift … thinking about your life a different way. Instead of putting pressure on yourself to be great in two separate areas of your life, focus on doing your best in your single life. Remove the limitations that you’ve placed on yourself.

Limitation #1 – Place
Work only occurs at the office; personal only occurs at home. We shouldn’t mix the two. It’s how we’ve been trained to think. The problem is … it doesn’t work!

Limitation #2 – Time
Many people think they of work as the activities they do during certain times of the day (e.g. 9 to 5). Then they live their personal lives. It may make sense for you to adjust your schedule, depending upon the flexibility your employer allows.

A recent study by Hudson, a leading international recruiting firm, showed that nearly one-third of the people surveyed ranked flexibility as their #1 priority in considering a new job offer.

Limitation #3 – Daily reconciliation

We think that we need to achieve balance every day. In reality, sometimes work demands more of us; at other times, our personal life needs the most attention. Give yourself permission to focus on what’s most important. Don’t worry about whether everything is balanced every day.

If you think about it, work – life balance is sort of an unnatural expectation. Work – life integration is more congruent with how most of us actually live. It’s just more natural.
How we use work – life integration

Here at Bigg Success, we understand this concept very well because we live it. We work together, often at home. We play together. We often get to travel together, combining some pleasure with the primary purpose of the trip. We also find that a lot of personal conversations lead to ideas like the one you’re reading now.

Of course, not all spouses can (or should) work together. Do what works for you. The good news is that, according to the Chartered Management Institute, there will be a blurring of boundaries between work and family because more and more of us will be working virtually.

Our bigg quote today comes from Karl Weick.

“Simply pushing harder within the old boundaries will not do.”

So pull yourself together … integrate your lives.

Next time, we’ll discuss four things to pay attention to that pay off. Until then, here’s to your bigg success!

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