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people walking on the beach as the blog post image for: The One Thing You Need to Know to Retire Early

The One Thing You Need to Know to Retire Early

people walking on the beach as the blog post image for: The One Thing You Need to Know to Retire Early

Retire early. Most people like the idea, but how can you do it? Start by knowing this one thing.

We discuss retiring early on The BIGG Success Show today. Here’s a summary of that discussion.

How do you win with money? How to win the game of life?

Don’t just think about today. Think about today AND tomorrow AND through your retirement.

Which brings us to a very important question to ask yourself, the one thing you need to know to retire early:

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5 Financial Resolutions blog image

5 Financial Resolutions for 2019

5 Financial Resolutions blog image

We talk with Consumer Reports’ Senior Money Editor Tobie Stanger about timely financial resolutions for 2019.

Consumer Reports published a great article on smart money moves for 2019. On The BIGG Success Show today, we talk about them with Tobie Stanger, Senior Money Editor at Consumer Reports. Here are the highlights of our conversation…

Financial resolution #1: Protect your nest egg from inflation

The best way to do this is to make sure your portfolio is broadly diversified. You should own both stocks and bonds. Consider TIPS (Treasury Inflation-Protected Securities) for a portion of your bond holdings.*

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family walks along a long dock on a lake with the blog title: Retirement Planning an Easier Way

Retirement Planning an Easier Way

family walks along a long dock on a lake with the blog title: Retirement Planning an Easier Way

There’s good news on retirement planning, whether you’re early in your career or further along.

We discussed an easier way to plan for your retirement on The BIGG Success Show today. Here’s a summary of that discussion.

This show was inspired by a study on the power of retiring later, published by the National Bureau of Economic Research.

Which of these two options sounds harder to you…

(1) saving 1% more every year for 30 years, or

(2) postponing your retirement by 4 months

The two of us agreed that Option 1 sounds harder. Yet the researchers found the two options deliver similar results.

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A Costly Cost Cutting Measure

cutting_costs.jpgBigg Success is life on your own terms. Today, we’ll focus on one of the five elements of bigg success – money.

We’re all looking for more ways to save money. That’s understandable. However, we need to think about not just survival, but “surthrival.”

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Many business owners and managers, small and large, are cutting back on their advertising. This cost-cutting practice can be very costly in the long run.

Could not advertising cost you $1.5 million?

A McGraw-Hill study, about the recession in the early 1980s, found that companies that maintained or increased their advertising had sales 256% higher three years after the recession ended.

Think about that … two companies, each with a million dollars in sales go into a recession. The company that holds tight on its advertising, or perhaps even increases it, will do over $2.5 million within a few years after the recession ends if the second company, the one that cut its advertising, treads water.

Signaling the end of your business

A recent study by Ad-ology found that 56% of the people surveyed thought that retail stores that cut back on advertising must be struggling.

In other words, your advertising sends a “signal” to both your existing and potential customers. Just like a company cutting back on its dividend, you’re telling the public you don’t expect your future to be bright when you cut back on advertising.

The signal is so strong that 15% of the people surveyed thought it meant that the firm who cut back on its advertising wouldn’t be in business much longer.

The time – money trade-off

One of the other elements of bigg success is time. If you’re a regular here you’ve heard it before, but it bears repeating:

If you don’t have money, you have to spend time. It’s part of the price of bigg success.

So if you really feel the need to cut back on how much money you spend on advertising, it will pay to spend more time promoting your business.

That means networking

Depending on your business, you may primarily build relationships offline or online. However, you will probably be well-served to do both. Integration is one of the keys to success in business today.

If you have employees with down time, make good use of it. Tell them that you want to keep spreading the word so you all surthrive.

What you ask them to do will also depend upon your business. You may have them put out door knob hangers or give away free samples of your product. Perhaps they can make some phone calls or send e-mails to your list of customers.

Where to place your focus

We stated it subtly in that last sentence. We should emphasize it – focus on your existing customers to get the best return on your investment (of money and time).

Research has shown that it costs between five to eight times as much to get a new customer as it takes to keep an existing one. So, at the very least, make sure you’re communicating with your existing customers at least four to six 6 times a year.

Find out what their problems are. Find a solution – even if you can’t solve it directly, help them find the answer to build your relationship.

The most cost-effective way to grow your business

Building relationships with your best customers is the most cost-effective way to grow your business. When you can “wow” your customers, they will …

  • buy more
  • buy more often
  • tell others

Segment & tailor

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marylynnWhile we’re talking about your existing customers, can you segment them into smaller groups so you can tailor your communications more precisely?

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georgeI used to own a heating and cooling service company. We got our technicians to note the age of the furnace or air conditioner when they were in our customer’s home or business. Then we wrote a letter specifically to this group. We generated over $300 of sales for every letter we mailed!

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This highlights another point we alluded to earlier – get your staff involved. Help them understand how it not only makes their jobs more secure, it also means you continue to grow as a company so there will be more opportunities for everybody. That’s bigg success!

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Thanks so much for reading our post today. Please join us next time when we discuss what the underlying meaning of “I don’t have enough time.” Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00411-060809.mp3

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(Image in today's post from hisks)

Save Now Without Depriving Yourself

dollar_sign.jpgBigg success is life on your own terms. The five elements of bigg success are money, time, growth, work and play. Today we’ll focus on money.

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When it comes to money, we’re all conscious these days that we have to save more. We saw a great definition of saving the other day by Carolyn Jabs. Her Growing Up Online column appeared in an article in Columbus Parent. She said:

“In its finest form, saving doesn't mean depriving yourself or your family of what you want, much less need. Instead, it means comparing long-term and short-term goals to decide which matter most.”

Bigg trade-offs

When she puts it that way, saving doesn’t sound so bad! We often think of savings as “doing without.” It’s not doing without. It’s deciding on the timing.

Saving, in and of itself, is not a noble act. It’s a means to an end, not the end. It’s about trade-offs – trading now for later or later for now.

If you pay cash for something today, you give up earning money on the money you used for the purchase. Your money will work for you if you save it and invest.

If you buy something and finance it, you’re deferring cash out the door today in exchange for even more cash out the door (since you’ll have to pay interest) in the future.

So, ultimately, it’s a decision about what will make you the happiest – enjoying your money now or stashing it away so you can enjoy it more tomorrow.

It’s living with purpose on purpose – defining your bigg goals and living each day to achieve them.

Your bigg plan

What if you don’t have to sacrifice the present for the future? That’s a bigg idea! Look for ways to enhance your present and your future.

You are the entrepreneur of your life, irrespective of whether or not you own your own business. Your life is your enterprise. You, and only you, are in charge of this enterprise. As the entrepreneur, plan your purchases.

Don’t get caught buying on impulse. It’s a trap that really hits us hard. And we’re not just talking about those insignificant items at the check-out. Marketers are really good at making us think we can’t afford to wait.

For example, think about the ads that promise “No Payments for Two Years.” We translate that, in our minds, as if we’re not spending money for two years. But the reality is, if we don’t have that money already set aside, it’s probably going to give our finances a jolt when the payments kick in … at incredibly high interest rates.

Synergize to ramp up your savings

By planning our purchases, and then sticking to the plan, we’ll only buy those items that we’ve determined make us happiest. We can keep our eyes open for the best deal which saves us money now – money that can go straight to our savings.

If you’ve set aside $2,000 and then only spend $1,500, give yourself a night out on the town in celebration of a job well done. Take the rest and put it into your savings.

By synergizing our savings with our spending, we can save more money for the future because we get the best deal when we buy today. That’s how we get what we want today without depriving ourselves. It’s one thing we can do to propel us to bigg success!

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Would you like more tips and tools to live your life on your own terms?
Subscribe to the Bigg Success Weekly – it’s FREE!

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Thanks so much for checking in with us today. Please join us next time when we’ll talk about the biggest time waster of all. Until then, here’s to your bigg success!

Subscribe to The Bigg Success Show in iTunes. 

Subscribe to the Bigg Success feed.

Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00406-060109.mp3

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(Image in today's post from Cna110703)