2 Barriers That Keep Small Business from Social Media
We’re continuing our series on Social Media for Small Business.
Today we're happy to welcome Cody Heitschmidt. Cody is the Vice President at Logic Maze, which is a web design and small business marketing firm. He also blogs at CodyTalks.com.
___
Subscribe: Apple Podcasts | Spotify | More
___
___
We often hear from small business owners that they are afraid to put their business on social media platforms because they are small, therefore they think it will reflect poorly on their brand if they don't have many fans, likes, followers, etc. How can they get past that?
___
___
I'll get you past that barrier by first looking at another one. If you run your own business and you are the mail clerk, the receptionist, the production person, and the accountant, your time is something you worry about more than your brand. So if I tell you to get a Twitter account and spend some time on it, Bob at Bob's Floral Shop will say to me, "Why should I spend my precious time talking to zero people?"
My social media presentation for beginners is called “8 Seconds and Free." I've literally timed myself with a stopwatch in hand typing in 140 characters into Twitter and it took me around eight seconds and it didn't cost me anything. Now, to say don't worry about your followers at all is to say don't worry if anyone hears your message and that is ridiculous and a bad marketing stance.
When you start a Twitter account, whether you are the NFL or Bob's Flower Shop, you start with zero followers. You do need to do things to find followers, like use search on Twitter, or ask your friends and customers to follow you to get it started. Now, those of us currently using social media understand the snowball of viral things or the snowball of a retweet. If you get one person with a thousand followers to retweet you, that can have a great impact. This is why marketers today encourage their clients to use social media, because even Bob at Bob's Floral Shop understands that he can get his message out each day in only eight seconds, and let that message get spread by his followers while he gets back to work in his business. Really look at the ROI on that. Not on how big the returns are, but rather on how small the investment is.
___
That's great advice, Cody, and I can't wait to meet Bob the florist because I've heard some great things about him today!
___
___
And once he gets going on social media, he'll take on 1-800-FLOWERS!
___
___
Proving once again that small is the new big. Thanks Cody!
___
Direct link to The Bigg Success Show audio file:
http://media.libsyn.com/media/biggsuccess/00582-050510.mp3
